Violins, cheddar, wine, cast iron skillets; some things just get better with age. Want to know what also gets better with a few decades under its beltloops? LEVI’S.

Softened with age, faded by the hot sun of ’89, and creased in all the right places, a good pair of vintage Levi’s is your ass’s greatest asset. Whether they started their lives on the bottom of a Mom in Georgia or a farmer in Missouri, each pair has a story to tell and a little more joy to give. Ripped? Perfect. Worn? Good. Even a dot of dust adds to the narrative. The point is, an honest flaw speaks of authenticity, adding value. Which, when you think about it, is kind of a humbling thought.

Not only does vintage denim tell of hot summers and winter road trips, it also advocates for a happy environment. Almost 2,646 litres of water is used in the production of one pair of jeans. Buying vintage denim spares this water, which doesn’t mean you should have 17 extra baths but it does mean you deserve a pat on the back. Conclusion: vintage denim is green (and also a nice shade of blue too).

So toast that ’97 Cab Sav to vintage Levi’s and aging well together. Because some things, including you and I (and a pair of Levi’s of course), just don’t get too old.


LA_2 What drew you to LA?

The vintage scene in LA has exploded over the past few years and is a mecca for designers and creatives. I visited some showrooms which took my breath away - the vintage clothing and fabric libraries that they have are something out of a dream. The whole trip was so inspiring!

LA_1 Where did you hunt down the vintage Levi’s for the You’ve Come A Long Way, Baby collection?

The Rose Bowl Flea Market is an antique and vintage market held once a month at the Rose Bowl Stadium in Pasadena, LA. It is a huge market with sections for furniture, art, fashion, anything and everything you could imagine. As the Rose Bowl Flea Market is a one day event, I thought it would be a great idea to have another set of eyes with me to help me sift through the endless racks. Instantly I knew my sister Marina would be the perfect travel companion, as she has a great eye for vintage, and is the perfect RUBY muse.

LA_3 What did you get up to in your down time?

My sister frequently travels to LA, so she was basically my food and drink guide for the trip. One of my favourite spots is Mauro's at Fred Segal on Melrose - the perfect spot for a quiet bite and a Rosé at lunch! Another one of my great friends has a pizza restaurant called Lucifers where I ate the best pizza of my life. And I’m not being biased! It was next level.