Lonely 'Chloe' Arrives at Ruby!

The beautiful new Lonely LingerieChloe collection has just arrived into all RUBY stores and online TODAY!

Highlight colours this season include a bold cobalt blue and mint, as well as classic pieces in ivory and black. Lonely's ever-popular cut-out styles are back in a beautiful charcoal.

Lonely Chloe

To celebrate, we're giving the first 100 purchases of any Lonely piece nationwide a lovely natural The Aromatherapy Co. Body Oil, so make sure you head into store quick smart so you don't miss out.

The Aromatherapy Company

We spoke to Helene Morris, the designer and Managing Director of Lonely, about her inspiration for the Chloe collection. We also got a few sneaky hints about what we can expect to see next from our favourite lingerie brand...


Tell us a bit about your inspiration for the new Lonely ‘Chloe’ collection?

Our reference has always been our customer.... our 'Lonely Girls'... It's that feeling you get when you wear underwear that has been thoughtfully made.... it gives you strength, confidence...It's boosting these qualities in women that drives us.

What is your favourite piece from the collection and why?

I'm currently in love with the Bright Blue Anouk Softcup Bra. The colour feels so fresh against your body and the lace is so beautiful and soft it feels really light & comfortable to wear all day.

What can we expect to season from Lonely next season?

Underwire support! We've been working really hard to ensure the fits are really good. wWe are so happy to say we can now provide the extra support our larger customers are asking for, without compromising the comfort or the natural shape fit we advocate.

What's your favourite piece? Make sure you check it out online here!