BETTER WITH AGE

Violins, cheddar, wine, cast iron skillets; some things just get better with age. Want to know what also gets better with a few decades under its beltloops? LEVI’S.

Softened with age, faded by the hot sun of ’89, and creased in all the right places, a good pair of vintage Levi’s is your ass’s greatest asset. Whether they started their lives on the bottom of a Mom in Georgia or a farmer in Missouri, each pair has a story to tell and a little more joy to give. Ripped? Perfect. Worn? Good. Even a dot of dust adds to the narrative. The point is, an honest flaw speaks of authenticity, adding value. Which, when you think about it, is kind of a humbling thought.

Not only does vintage denim tell of hot summers and winter road trips, it also advocates for a happy environment. Almost 2,646 litres of water is used in the production of one pair of jeans. Buying vintage denim spares this water, which doesn’t mean you should have 17 extra baths but it does mean you deserve a pat on the back. Conclusion: vintage denim is green (and also a nice shade of blue too).

So toast that ’97 Cab Sav to vintage Levi’s and aging well together. Because some things, including you and I (and a pair of Levi’s of course), just don’t get too old.

We're excited to have launched our very first collection of Vintage Levi's. Shop now in store & online x