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Valintines

IT'S A DATE

We're doing something a little different this Valentine's. We're giving away a blind date for you and your +1.

Whether you're reigniting an old flame? Swiped right & ‘matched’? Or buttering up your BFF? Whatever your relationship status, we're here to help. This Valentine’s Day, leave the planning to us.

Go in the draw to win a surprise dinner for two, to a top-secret location, when you Purchase any full priced RUBY or Liam item, in store or online, between Sunday 5th & Wednesday 8th February.

The lucky winner will be contacted on Thursday 9th February with the required information for their blind date.

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Terms & conditions do apply. The Valentine's Day promotion is open to New Zealand residents only. The competition begins at 3pm NZT, Sunday 5th February and ends at 11.59pm NZT, Wednesday 8th February. To be in the draw to win the winner must purchase a full priced RUBY or Liam item from a RUBY store or from rubynz.com. The successful entry will also agree to be added to the RUBY loyalty program. RUBY reserves the right to exclude anyone from the completion if the purchased item is returned or exchanged during the competition period. The winner must supply RUBY with valid NZ identification if requested. The winner has the opportunity to select a date to redeem their prize if the suggested date does not work for them. The prize must be claimed within 6 months from the competition start date. The winner will be randomly selected by RUBY and notified via email, to the email address attached to their RUBY loyalty account. If the winners are found to be ineligible, or decline the prize for whatever reason, an alternative winner may be selected. The prize is non-transferable and may not be exchanged. Winners are responsible for their own transport to and from their blind date location.

La Collezione: 21 Questions with Emma Boyd

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This season we were lucky enough to work with the vivacious and charming, Emma Boyd, on our RUBY La Collezione, Pre-Fall 2017, campaign.

Emma Boyd

After being signed to New Zealand-agency Clyne at age 15, Emma is now based in New York and pursuing her modelling career internationally.

We caught up with the up with the beautiful, blonde, bombshell to ask her 21 questions...

Where do you call home?

I’m living between Sydney and Auckland. I’m off to New York in a matter of weeks, beyond excited!

How did you get into modelling?

I got told to send some photos to an agency.

What song do you have on repeat right now?

Overnight Celebrity by Twista.

What’s your go-to dance move?

The sprinkler, it’s only the best dad dance move ever??

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Which Film or TV character you most relate to?

Eleven from Stranger Things, she’s so boss.

What movie awkwardly made you cry?

I’m more of a ‘gets a lump in my throat’ kind of person when it comes to watching emotional movies, I think I properly cried watching Marley and Me.

What do you consider to be the greatest invention?

Toasters and massage chairs.

Where do you feel most at home?

Up north in Pataua, sitting on the beach with my feet in the sand and the smell of sunscreen.

What is your proudest achievement so far?

Walking for Oscar De La Renta.

Next holiday destination?

Los Angeles.

What will you be wearing on holiday?

If I’m not in my swimmers I’ll be pairing white tees with shorts and belts, I’m a sneaker girl 99% of the time.

What does la gioia della vita mean to you?

I think the Joy of Life means to feel content with where you are and who you surround yourself with - and a lot of laughter.

What is the biggest risk you’ve ever taken?

Leaving home and living overseas by myself.

Best book or poem that you have read in the past 2 months?

The Catcher in the Rye is a really good read!

Best book ever?

Harry Potter, duh!!!

Best album ever?

Channel Orange by Frank Ocean. Don’t think you can get sick of that one.

What’s the best advice you’ve been given?

Run your own race and nobody else's.

What is your earliest childhood memory?

When I just started school I got dared to put somebodies lunch box in the loo and lock it from the inside. (The lunch box was empty) I still got in a lot of trouble!

If you could wish for an unlimited supply of one thing, what would it be?

Peanut butter, on tap please.

Which festival sums you up and why?

I’ve never been but I really want to go to Burning Man, the outfits this year were so dope.

What piece can you not wait to get your hands on from RUBY Pre-Fall?

The Rosa Skirt & Crop Top! I'm obsessed.

Rosa

Thanks Emma x

LOOKBOOK: PRE-FALL 2017: LA COLLEZIONE

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Capturing the spirit of la gioia della vita, Italian for the joy of life, we celebrate the magic of moments that feel honest and beautiful with La Collezione.

Deanna Didovich explores this state of mind through a rich, sensual aesthetic. We see flounces of pizzo lace, elaborate floral embroidery and contrasting silhouettes.

Polka dot print makes an appearance on playful separates and livens up the plunging halter Vita dress. With a dramatic wide leg and high cut waist, the Paloma trousers partner with an off-the-shoulder crop top to carry them from daytime to evening. Casual dressing is catered to with low-slung drawstring pants; just add an oversized muslin blouse for a dose of RUBY nonchalance.

The colour palette is both vibrant and lush. Seaside tones of lapis blue and ivory are joined by a flirty Amarena cherry red, offset by more muted hues of caramel, khaki and black. Matched with glittering gold accessories, the look is opulent and fit for an Italian princess.

Lookbook

La Collezione will start to arrive in all RUBY stores & online on Friday 20th January x

Photographer: Guy Coombes

Model: Emma Boyd @ Clyne Model Management

Stylist: Amelia Holmes

Makeup: Kiekie Stanners @ M.A.C Cosmetics

Hair: Lauren Gunn @ 62 Models