La Collezione: 21 Questions with Emma Boyd

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This season we were lucky enough to work with the vivacious and charming, Emma Boyd, on our RUBY La Collezione, Pre-Fall 2017, campaign.

Emma Boyd

After being signed to New Zealand-agency Clyne at age 15, Emma is now based in New York and pursuing her modelling career internationally.

We caught up with the up with the beautiful, blonde, bombshell to ask her 21 questions...

Where do you call home?

I’m living between Sydney and Auckland. I’m off to New York in a matter of weeks, beyond excited!

How did you get into modelling?

I got told to send some photos to an agency.

What song do you have on repeat right now?

Overnight Celebrity by Twista.

What’s your go-to dance move?

The sprinkler, it’s only the best dad dance move ever??

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Which Film or TV character you most relate to?

Eleven from Stranger Things, she’s so boss.

What movie awkwardly made you cry?

I’m more of a ‘gets a lump in my throat’ kind of person when it comes to watching emotional movies, I think I properly cried watching Marley and Me.

What do you consider to be the greatest invention?

Toasters and massage chairs.

Where do you feel most at home?

Up north in Pataua, sitting on the beach with my feet in the sand and the smell of sunscreen.

What is your proudest achievement so far?

Walking for Oscar De La Renta.

Next holiday destination?

Los Angeles.

What will you be wearing on holiday?

If I’m not in my swimmers I’ll be pairing white tees with shorts and belts, I’m a sneaker girl 99% of the time.

What does la gioia della vita mean to you?

I think the Joy of Life means to feel content with where you are and who you surround yourself with - and a lot of laughter.

What is the biggest risk you’ve ever taken?

Leaving home and living overseas by myself.

Best book or poem that you have read in the past 2 months?

The Catcher in the Rye is a really good read!

Best book ever?

Harry Potter, duh!!!

Best album ever?

Channel Orange by Frank Ocean. Don’t think you can get sick of that one.

What’s the best advice you’ve been given?

Run your own race and nobody else's.

What is your earliest childhood memory?

When I just started school I got dared to put somebodies lunch box in the loo and lock it from the inside. (The lunch box was empty) I still got in a lot of trouble!

If you could wish for an unlimited supply of one thing, what would it be?

Peanut butter, on tap please.

Which festival sums you up and why?

I’ve never been but I really want to go to Burning Man, the outfits this year were so dope.

What piece can you not wait to get your hands on from RUBY Pre-Fall?

The Rosa Skirt & Crop Top! I'm obsessed.

Rosa

Thanks Emma x

RUBY LOVES: KELLY THOMPSON

We caught up with the lovely illustrator, Creative Director and blogger, Kelly Thompson to chat about her creative process and garnering a reputation as one of New Zealand's most internationally recognised illustrators.

Read our interview with Kelly Thompson and check out her favourite looks from our RUBY & Liam winter 16 collections....

KELLY THOMPSON - BUNNY STORE & GALAXY TURTLENECK

RUBY Bunny Stole | $109 and Liam Galaxy Turtleneck | $159

Did you expect a career in illustration to take you this far?

I knew that I wanted it to go somewhere, but I never really realised exactly what you could do as an illustrator and the opportunities there could be. I definitely didn't expect that it would grow to me having my own agency and working as an art director. Some of my most memorable experiences would be winning the Escada pitch, speaking at Semi-Permanent numerous times. Taking the plunge to stop drawing all the time and launch my own agency, UNA was a pretty exciting step, I'm sure it will become memorable!

KELLY THOMPSON - GALAXY TURTLENECK

Liam Galaxy Turtleneck | $159

What’s your typical design process?

First, I ask as many questions as I can of the client, figure out what they actually want, ask for examples of things they like, show them things to figure out where their head is at. The most important things are to make sure you're on the same page at the start. Then I do research followed by super rough (and kind of terrible) sketches which I occasionally share on Snapchat so people can see how basic they really need to be. I always accompany these with references of my work so people can visualise what they are going to get. From there I revise the sketch if adjustments are needed, or I go on to tidy line work. Once done I resubmit, make adjusts or move to colour which I do digitally. Then Ta da!

For art direction and consulting the process is a bit more varied and longer. I always meet clients in person or we have skype meetings, there is much more researching, clarifying requirements, mood boards, sourcing of creatives, creative management. It's a bigger process, but I love it.

KELLY THOMPSON - BUNNY STOLE

RUBY Bunny Stole | $109

What has been your most exciting collaboration so far?

I did a really fun event for Maybelline NY NZ a couple of years ago that involved me creating a face chart then flying to NZ and hosting a press day where I ran through the new season products and taught an art class with makeup, I really enjoyed using my skills in a completely different way. Recently with UNA we were commissioned to do the Formula E worldwide racing campaign, a project that ran for almost a year and was seen on LED billboards the size of football fields and all sorts of amazing media around the world, that was extremely exciting because it was just such a huge scale project!

KELLY THOMPSON - GALAXY SKIRT

Liam Galaxy Skirt | $199

What do you enjoy doing in your spare time?

I love taking some time out with pilates, walking by the river near our house with the dog and getting outside as much as possible! I've also just started a personal project called Everyday Girls and am about to do my first sketch for that. The project will be pretty big and run for a couple of years so I imagine so my spare time will be well stacked. I have also launched a new blog where I chat about the industry and creativity. I also try to support brands I love and people like me, who are just starting out

What are your favourite pieces for our latest RUBY & Liam Winter collections?

I've been wearing the Galaxy Turtleneck a lot! I really like how it's a little bit 70's with the golden sparkle as I'm going through a huge disco/70s moment right now. I love the velvet Bunny styles, the velvet Vampire Choker and the red Alpine Peacoat, it's such a good colour for dull grey winter days.

KELLY THOMPSON - VAMPIRE CHOKER

RUBY Vampire Choker | $29

Thanks Kelly x