In the spirit of celebrating a unique sense of style, we photographed a collection of our RUBY friends in our La Collezione T-Shirt, paired with their favourite staples, old and new, from their own wardrobes...


Wellington-based model, student and ulitmate cool-kid, Ch'lita

Guy Coombes

Photographer, Guy Coombes


Senior Artist at M.A.C. Cosmetics, Kiekie Stanners

Maddy Walker

Founder of The Twenties Club, Maddy Walker


Osaka-born and Auckland-based DJ and Music Producer, Rui Kamata

Photographer: Tim Lambourne

Thanks x


RUBY Campaign

For Autumn Winter 17, we explore a world of love-worn clothes with whimsical Italiana airs.

Dark romance inspires the collection, because as we all know, no love story is flawless. Flirty dresses, ruched waists and off-shoulder ruffles are interrupted by distressed denim separates and bronze rivet detail.

Enveloping outerwear is mixed in with more structured pieces, including the Piero Jacket, a patch pocket military-inspired style. A khaki wool turtleneck completes the selection, and when worn with a mini skirt, is exactly what’s needed to conquer unpredictable weather.

The highly detailed Fresco print and polka dot further embody the Italian aesthetic, as does a Fornasetti-inspired artwork emblazoned with the words Numero 37 Viale Lune. Colours are flush and full of life, with rusty rose, merlot red and the lightest pink on show.

A tribute to incurable romantics, we suggest you give in to fantasy and embrace that rosy belladonna glow.

RUBY lookbook

RUBY Autumn Winter 17 will start to arrive in all RUBY stores & online on Friday 10th March.

Photographer: Guy Coombes

Model: Emma Boyd @ Clyne Model Management

Stylist: Amelia Holmes

Makeup: Kiekie Stanners @ M.A.C Cosmetics

Hair: Adrian Deng @ M11