RUBY Campaign

For Autumn Winter 17, we explore a world of love-worn clothes with whimsical Italiana airs.

Dark romance inspires the collection, because as we all know, no love story is flawless. Flirty dresses, ruched waists and off-shoulder ruffles are interrupted by distressed denim separates and bronze rivet detail.

Enveloping outerwear is mixed in with more structured pieces, including the Piero Jacket, a patch pocket military-inspired style. A khaki wool turtleneck completes the selection, and when worn with a mini skirt, is exactly what’s needed to conquer unpredictable weather.

The highly detailed Fresco print and polka dot further embody the Italian aesthetic, as does a Fornasetti-inspired artwork emblazoned with the words Numero 37 Viale Lune. Colours are flush and full of life, with rusty rose, merlot red and the lightest pink on show.

A tribute to incurable romantics, we suggest you give in to fantasy and embrace that rosy belladonna glow.

RUBY lookbook

RUBY Autumn Winter 17 will start to arrive in all RUBY stores & online on Friday 10th March.

Photographer: Guy Coombes

Model: Emma Boyd @ Clyne Model Management

Stylist: Amelia Holmes

Makeup: Kiekie Stanners @ M.A.C Cosmetics

Hair: Adrian Deng @ M11


RUBY Autumn Halo 2016 is available online now and in all RUBY stores tomorrow, Friday 26th February

To celebrate the arrival of RUBY Halo we will be serving delicious Chia Cups from The Vital Bowl in store at RUBY Newmarket, between 10am - 12pm, this Saturday x

Photographer: Karen Ishiguro

Model: Kelvin @ [Evelina] (http://www.clynemodels.com/)

Stylist: Amelia Holmes

Makeup: Josie Wignall @ M.A.C Cosmetics

Hair: Lauren Gunn @ 62 Models