We are VERY excited to share with you our latest collaboration: RUBY x GATTOBRAVO
We've joined forces with renowned fashion illustrator GATTOBRAVO to create a limited edition capsule collection just for you...
Last summer our RUBY designer Deanna Didovich’s eye was drawn to a sketch pinned on her moodboard. Fluid sweeps of black ink imbued with expression by a confident hand.
‘I was mesmerised by GATTOBRAVO’s organic, linear illustration style and the way she applied colour in the most perfect manner,’ says Deanna. ‘I was instantly obsessed.’
On Friday 26th September, we are delighted to present RUBY x GATTOBRAVO - a limited edition capsule collection in collaboration with enigmatic illustrator GATTOBRAVO. London-based, with a penchant for fashion and travel, a nom de plume meaning ‘good cat’ in Italian and drawings for Vogue, Vanity Fair, Harper’s Bazaar and Dior as strings to her bow.
RUBY x GATTOBRAVO showcases an impeccable edit of très jolie dresses, playsuits, skirts, shorts and tops, punctuated with an essential set of summer slides, a slouchy sport sack and a quintessentially chic fedora. Studded with candy-coloured jewels, awash with Breton stripes and featuring two signature GATTOBRAVO prints in bold leopard and watercolour raindrop, the fifteen-piece collection is wearable, covetable, collectable, with a hint of French flair.
‘The prints are youthful, romantic, with a touch of Parisian chic,’ says Deanna. ‘I chose to go with ‘functional’ fabrics - cotton drills, slubby linen knits and drapey viscose crepe de chine - for the girl on the go. The palette is strong and fresh - deep green and tan animal print, bright blood-orangey reds, fresh whites and a bit of sparkle. Once our colours and prints were underway, I worked on developing new silhouettes, but combining these with our signature RUBY shapes.’
‘It’s fun and colourful,’ says GATTOBRAVO. ‘The animal print reveals little surprises, something unexpected. I want the person who wears the clothes to adore and enjoy them. It’s essential to wear clothes that excite you.’
The RUBY x GATTOBRAVO girl has been brought to life in the collection’s campaign, illustrated by GATTOBRAVO herself.
RUBY x GATTOBRAVO launches at all RUBY stores and online at www.rubynz.com at 9.30am on Friday 26th of September.
Stay tuned for our full RUBY x GATTOBRAVO lookbook!