Our good friends and the seriously stylish guys behind FOUREYES Alex, Mino, Chin & Danny are set to release their very first FOUREYES Book in Auckland tomorrow night.
To celebrate, we had a chat to them about their latest venture from digital to print....
How did the FOUREYES book come about?
We had previously thought how amazing it would be to some day publish our own book so when Beatnik publishing asked us if we would be interested in putting one together, we jumped at the chance! We love how the format of a book gives our work a completely different and tactile quality.
Tell us a bit more about what we can expect to see...
FOUREYES the book is really an extension of what we do online - it's a collection of our favourite street style images that we have shot over the past 3 years. It's also a celebration of New Zealand's unique sense of style in a format that will hopefully last forever and be just as interesting in years to come. It captures a moment in New Zealand's history. Unlike the blog, we have asked some of our subjects for quotes to accompany their images and we feel this adds a personal insight into their style and an extra element to the book.
Who helped to bring the FOUREYES book together?
The thing we have loved about working with Beatnik publishing is that they gave us almost 100% creative control so FOUREYES the book is really exactly what we had envisaged. We did the photography, selected the images, wrote the text and did the graphic design (Danny is luckily a graphic designer by trade!). This project was much more involved than we had ever imagined but we don't regret a second of it as we now have a book that we truly treasure.
What was the design brief you gave them?
It was more a brief that we imposed on ourselves! You only have one chance to get it right and we wanted to design a book that was big but not too big, had text without being too wordy, that really portrayed New Zealand style at its best and that would look good on coffee tables for years and year to come.
What are your favourite looks featured in the book?
A: I love the shots we took of Lindy in a super simple suit in an amazing gold and black combination that had the most beautiful fit that suited her perfectly.
C: A look I love very much is that by a lady named Jamie. She was head to toe in simple vintage pieces but the result was a captivating Forties look she improved with immaculate make up and a beautiful blue hairstyle. I love it when someone gives new life to old things in an imaginative way.
D: A shot we took of illustrator Kelly Thompson a while ago is one of my absolute favourites. The colour looks amazing. Her hair was this intense yellow at the time which was perfectly matched to the colour of her jacket (which was by RUBY!).
Mino: One of my favourite photographs is of a woman called Jennie. I love the silhouette of her outfit and also how she has used accessories to lift and further modernise her look.
What city do you think has the best style?
That is a very hard question! Each city has its own take on style and that is the very thing we love about travel. In New York, people are fearless and we love that and in Paris, style is effortlessly chic which we also admire! Having said that, New Zealand definitely holds its own when it comes to unique style so we are proud to be part of such a creative nation.
Who do you think is the best dressed Aucklander?
That is also a very hard question! There are SO many - look through FOUREYES and you will see what we mean! Favourites though would include: Kylie Cooke, Karen Walker, Bronwyn Williams and Steven Park to name a few.
What is next for FOUREYES?!
One thing we have learned during our time as FOUREYES bloggers is that we never know what to expect next. We would love to work on more collaborations and projects with brands that we love, maybe try our hand at design or styling and we also want to continue to showcase New Zealand style on more international platforms.
We have one copy of the amazing FOUREYES book (valued at $84.99) to give away to one of our lucky RUBY fans. To enter, simply head to this link and type the giveaway code RUBYLOVESFOUREYES. Entries close next Wednesday 20th November at 9.00am NZT.
Shop the book now here.
Good luck! x