LOOKBOOK: RUBY AUTUMN WINTER 2017

RUBY Campaign

For Autumn Winter 17, we explore a world of love-worn clothes with whimsical Italiana airs.

Dark romance inspires the collection, because as we all know, no love story is flawless. Flirty dresses, ruched waists and off-shoulder ruffles are interrupted by distressed denim separates and bronze rivet detail.

Enveloping outerwear is mixed in with more structured pieces, including the Piero Jacket, a patch pocket military-inspired style. A khaki wool turtleneck completes the selection, and when worn with a mini skirt, is exactly what’s needed to conquer unpredictable weather.

The highly detailed Fresco print and polka dot further embody the Italian aesthetic, as does a Fornasetti-inspired artwork emblazoned with the words Numero 37 Viale Lune. Colours are flush and full of life, with rusty rose, merlot red and the lightest pink on show.

A tribute to incurable romantics, we suggest you give in to fantasy and embrace that rosy belladonna glow.

RUBY lookbook

RUBY Autumn Winter 17 will start to arrive in all RUBY stores & online on Friday 10th March.

Photographer: Guy Coombes

Model: Emma Boyd @ Clyne Model Management

Stylist: Amelia Holmes

Makeup: Kiekie Stanners @ M.A.C Cosmetics

Hair: Adrian Deng @ M11

LOOKBOOK: RUBY 'QUIET PLEASE PART II' SLEEPWEAR COLLECTION

Campaign

Campaign 2

Campaign 3

We're continuing the pillow fight antics with our second sleepwear collection, Quiet Please Part II.

Fresh to our boudoir is a silky dressing gown, the 11pm slip dress, a cashmere sweater and the plush Bambi slippers. Signature silhouettes return, including shoestring strap camisoles and shorties.

Spearmint, olive green, white and midnight blue define the collection, which is luxe, but irrefutably playful. The botanical Blue Rose print, as seen on the Bacio dress and Lucia Shorties, should help the most committed night owl feel fresh for weekday mornings.

Dress up for your dreams, or wear these pieces out to a party, the choice is yours.

RUBY Quiet Please Part II is set to arrive in all RUBY stores and online on Friday 24th February x

Lookbook 1

Lookbook 2

Lookbook 3

Photographer: Guy Coombes

Model: Jordan Daniels @ 62 Models

Stylist: Amelia Holmes

Makeup: Lochie Stonehouse @ M.A.C Cosmetics

Hair: Adrian Deng @ M11

HOW TO: RUBY PRE-FALL BEAUTY LOOK

We were lucky enough to work with the wonderful Kiekie Stanners, Senior Makeup Artist at M.A.C Cosmetics, on our RUBY La Collezione, Pre-Fall 17 campaign shoot.

La Collezione's rich and sensual aesthetic was offset by a bronzed and glowing beauty look, fit for an Italian princess.

Emma Boyd - Beauty look 2

Emma Boyd - Beauty look 3

Kiekie shares with us a step-by-step guide to creating our La Collezione beauty look at home:

Directions

Skin

1) Prep the skin with Peachlite Strobe Cream before applying foundation to give a peach-filtered radiance to the skin

2) Even out skin tone by applying Studio Waterweight SPF 30 Foundation, and blending with a #170 Rounded Slant Brush

3) Sun-kiss the skin by brushing Bronze Cream Colour Base over the cheeks and on the temples with a #159 Duo Fibre Brush for an Italian-tan effect

4) Press Keep It Loose Casual Colour into the apples of the cheeks for a creamy peach flush

5) Highlight the high areas of the face with Improper Copper Cream Colour Base – on the cheekbones, over the bridge of the nose, and on the cupids bow

Eyes

6) Create perfect 90’s full brows, by filling with Brunette Brow Duo shadows and a #212 Flat Definer Brush then setting in place with Bold Brunette Pro Longwear Waterproof Brow Set

7) Highlight eyes with a wash of Bamboom Paint Tube over the eye lid, with Melon Pigment pressed over the top.

8) Contour the outer corners of the eyes with a selection of warm browns from the Eye Shadow x 15: Warm Neutral palette and a #217 Blending Brush.

9) Sweep Instacurl Mascara through lashes to finish

Lips

10 ) Apply Shy Girl Lipstick for a pastel-peach lip

Body

11) Use Peachlite Strobe Cream over the legs and shoulders for a bronzed glow that softly shimmers in natural light

Emma Boyd - Beauty look 2.1

RUBY Campaign

Thanks Kiekie x