We were lucky enough to work with the wonderful Kiekie Stanners, Senior Makeup Artist at M.A.C Cosmetics, on our RUBY La Collezione, Pre-Fall 17 campaign shoot.

La Collezione's rich and sensual aesthetic was offset by a bronzed and glowing beauty look, fit for an Italian princess.

Emma Boyd - Beauty look 2

Emma Boyd - Beauty look 3

Kiekie shares with us a step-by-step guide to creating our La Collezione beauty look at home:



1) Prep the skin with Peachlite Strobe Cream before applying foundation to give a peach-filtered radiance to the skin

2) Even out skin tone by applying Studio Waterweight SPF 30 Foundation, and blending with a #170 Rounded Slant Brush

3) Sun-kiss the skin by brushing Bronze Cream Colour Base over the cheeks and on the temples with a #159 Duo Fibre Brush for an Italian-tan effect

4) Press Keep It Loose Casual Colour into the apples of the cheeks for a creamy peach flush

5) Highlight the high areas of the face with Improper Copper Cream Colour Base – on the cheekbones, over the bridge of the nose, and on the cupids bow


6) Create perfect 90’s full brows, by filling with Brunette Brow Duo shadows and a #212 Flat Definer Brush then setting in place with Bold Brunette Pro Longwear Waterproof Brow Set

7) Highlight eyes with a wash of Bamboom Paint Tube over the eye lid, with Melon Pigment pressed over the top.

8) Contour the outer corners of the eyes with a selection of warm browns from the Eye Shadow x 15: Warm Neutral palette and a #217 Blending Brush.

9) Sweep Instacurl Mascara through lashes to finish


10 ) Apply Shy Girl Lipstick for a pastel-peach lip


11) Use Peachlite Strobe Cream over the legs and shoulders for a bronzed glow that softly shimmers in natural light

Emma Boyd - Beauty look 2.1

RUBY Campaign

Thanks Kiekie x


Campaign 1

Capturing the spirit of la gioia della vita, Italian for the joy of life, we celebrate the magic of moments that feel honest and beautiful with La Collezione.

Deanna Didovich explores this state of mind through a rich, sensual aesthetic. We see flounces of pizzo lace, elaborate floral embroidery and contrasting silhouettes.

Polka dot print makes an appearance on playful separates and livens up the plunging halter Vita dress. With a dramatic wide leg and high cut waist, the Paloma trousers partner with an off-the-shoulder crop top to carry them from daytime to evening. Casual dressing is catered to with low-slung drawstring pants; just add an oversized muslin blouse for a dose of RUBY nonchalance.

The colour palette is both vibrant and lush. Seaside tones of lapis blue and ivory are joined by a flirty Amarena cherry red, offset by more muted hues of caramel, khaki and black. Matched with glittering gold accessories, the look is opulent and fit for an Italian princess.


La Collezione will start to arrive in all RUBY stores & online on Friday 20th January x

Photographer: Guy Coombes

Model: Emma Boyd @ Clyne Model Management

Stylist: Amelia Holmes

Makeup: Kiekie Stanners @ M.A.C Cosmetics

Hair: Lauren Gunn @ 62 Models






We arrive windswept and bronzed, having been on an adventure through photographs from an out-of-print book. In it, publisher Editions Delroisse interprets life in Djibouti, a small country found on the Horn of Africa.

Drawn to the book’s lush, multi-layered imagery, Deanna Didovich captures Djibouti’s spirit and colour in RUBY Resort 2016.

Shapes are airy and soft. They owe their volume to ruching, ruffles and lightweight materials that just feel better in the wind. The daisy-sprigged Ziela Lace Dress and a linen sundress with a V-shaped back are statement daytime options alongside the GoGo T-Shirt and Dress, which feature over-sized gold eyelets threaded with grosgrain ribbon.

Colour takes its cue from the many stages of a sunset, from burnt red and blush to candy-coloured tones, balanced by sand, gold and black. Print moves from the straight-forward appeal of stripes and checks to detailing inspired by ceramic vase etchings and the daisy applique.

A youthful energy is always present in RUBY’s girl. But this time there’s a happy-go-lucky vibe which encourages us to disappear into foreign territories for a while.

Our RUBY Resort collection arrives in store & online on Friday 11th November x

Photographer: Guy Coombes

Model: Marie Everth @ Clyne Model Management

Stylist: Amelia Holmes

Makeup: Rae Sacha @ M.A.C Cosmetics

Hair: Lauren Gunn @ 62 Models