Last week we caught up with some of our RUBY GOOD WITCHES to hear about their creative pursuits, big city life and most importantly, the GOOD WITCH in their life.

Who is yours? Share a photo of them on Instagram with the tag #MYGOODWITCH for the chance to win a GOOD WITCH t-shirt of your choice, for both of you!



Who are you and what do you do?

I'm not sure the answer to both of those questions but I am spending some serious time trying to figure it out. Mid 20s is a weird but comical time. I've worked in the design department at London’s science museum for the last year alongside doing freelance graphic work. At the moment I am trying to make more of my own work.

Click here to view some of Ophelia's photography.

What do you love about living in London?

The fact that the rest of Europe is so close! I love the anonymity that comes with living in a big city I wasn't born in. I love the mix of cultures. I love aperol spritz. I love chicken shops.

Who's your GOOD WITCH and why? (someone with an enchanting mystique and intriguing, nonchalant attitude) - can be anyone at all

She definitely doesn't have a nonchalant attitude but Jacinda Arden is my good witch this week. On the other side of the spectrum Naomi Shimada just seems to be living loving and laughing her way through life.



Who are you and what do you do?

Ok so, my name is Karen Ishiguro and I'm a freelance photographer.

What do you love about living in London?

I love London because it's so close to Europe! Also not having to worry about parking is quite great. All the markets here are awesome as well, especially Columbia flower market. It's pretty hectic on Sundays but the flowers you can get! My oh my; so pretty!

Who's your Good Witch and why? (someone with an enchanting mystique and intriguing, nonchalant attitude) - can be anyone at all

My good witch is Marion Cotillard. I know she's a celebrity but I love her in every role I've seen her in. Absolutely loved her in Public Enemies and more recently, Allied. She's just so beautiful in this very romantic, French way.



Who are you and what do you do?

My name is Bianca Edwards! I look after a beautiful wholesale showroom in London's Shoreditch.

What do you love about living in London?

I live on a narrow boat, so I get to see a lot of London from a different angle to my land-dwelling friends, through this I've been able to see firsthand how the different communities live together from east to west - I love the diversity.

Who's your GOOD WITCH and why? (someone with an enchanting mystique and intriguing, nonchalant attitude) - can be anyone at all

My GOOD WITCH is my grandmother. She came to England back the 50's from Jamaica for work, supported by the UK government but not so much by the British public. She experienced a lot but has always been so gracefully strong. She's also the best damn chef I've ever experienced.

What better way to spread some magic and positive energy than to post your GOOD WITCH on Instagram. Tag #MYGOODWITCH and be into win!

Competition closes Sunday 20th August midnight - winners drawn on Monday.

Love RUBY xx


This season, we collaborated with singer-songwriter and record producer, Chelsea Jade to create a playlist inspired by Good Witch, which grazes through the variety in a day with a little bravado.


Good Witch, as interpreted by Chelsea Jade is a little bit of all of us; a go getter. I've learned that you've got to cast your own spells in this life if you want to land the magic. That requires a regular dose of self-belief you can only rely on yourself for. – Chelsea Jade.

Listen to our RUBY Good Witch x Chelsea Jade playlist HERE

What better way to inspire your day than a wicked playlist. Enjoy! xx


During the winter months, we're always looking for that special something that will give our skin a healthy glow.

Last week, we caught up with RUBY old-girl; Jackie Lee, to talk about her new and dreamy product; Tahi Oils.

With Tahi Oli's natural healing properties, minerals, and antioxidants, they are specifically designed to aid skin regeneration, protect against bacteria and viruses. Not to mention, aid that summer glow...now that's what we're talking about!

Tahi Oils are available in selective RUBY stores and online now.

Read our conversation with the lovely Jackie below...


Tell us how you came up with the Idea for Tahi Olis?

The idea for tahi began during my first year studying Herbal Medicine. We were learning about Rongoa Maori (traditional Maori healing) and the healing benefits of our native plants. That inspired me to mix up a little concoction of almond oil and mānuka.When it worked so well I began sharing it with family and friends and they encouraged me to take it further. It comes naturally to me to promote the oils because I am promoting plants and it is really nothing to do with myself, although I make every bottle with love the plants are what naturally offer us these amazing benefits and I felt like it needed to be talked about and shared more.

Basically, it is the nature that we are surrounded by that led me down this path. The plants I use are so beneficial and it amazes me that they offer so much to us. Healing is what this is all about, it is a long game but when we slow down and choose to let nature help us heal I believe that is where the magic happens, it has worked wonders for me.

What’s your day-to-day skin routine?

Every day I use the oil to cleanse and moisturise my body and face. If I have makeup on I also use it to remove that. When I have something that needs healing I choose the appropriate oil and apply medicinally- as often as I can.


Your products have healing properties; can you tell us about these?

They do! Every ingredient I use has a significant amount of healing properties including anti-inflammatory, anti-acne and carminative. These properties help to heal and soothe acne, to relieve inflamed skin conditions or sore muscles and to calm anxiety and depression.I was lucky enough to spend a few days learning from Donna Kerridge a Maori healing practitioner, she walked us through a native forest and spoke about the healing properties each of the plants has. That sparked my interest and I began reading more about the plants and spending more time in the bush.

What’s one of the best pieces of advice you’ve received?

To be true to myself and use my conscience when making decisions.


What’s next for Tahi Oils?

I have been experimenting with some new plants and would love to integrate them. I am also planning workshops and consultations that will help people to learn about the healing benefits of a range of plants and give them the opportunity to create their own tahi oil.


Finally, what's your favourite piece from RUBY Good Witch?

My favourite would be the Good Witch Longsleeve! Nothing better than a magical woman!

Thanks Jackie x