Ruby Loves: the Muesli Hub

Essential to any morning wake up and one of the most delicious meals of the day, we love breakfast here at RUBY! Lucy & Jono from The Muesli Hub craft both tasty and nutritious muesli which can be custom-made to suit your own preferences and lifestyle. We were intrigued to find out more so we had a chat to the dynamic duo about their breakfast obsession.....

Jono & Lucy

How did The Muesli Hub come about?

The Muesli Hub was born from a love of breakfast and a desire to find the perfect breakfast which we quickly realised was different for everyone. We couldn't find a perfect option on the shelf and often found ourselves adding things in or taking things out. After travelling, we came home to New Zealand with an idea to shake up the breakfast scene and encourage people to love breakfast again, which has since seen The Muesli Hub come to life.

The Muesli Hub

What is your favourite muesli?

We both eat a lot of muesli, often finding it sneaking its way into lunch or daytime snacking options. Lucy loves the superfood base, mixing in roasted hazelnuts, almonds, blueberries and a double serving of coconut topped off with chia seeds and freeze dried raspberries for a pop of colour. Jono is a sucker for the lightly-honey roasted base and can't go without walnuts and macadamia nuts in his mix. He tops this off with juicy Turkish figs, whole cranberries and a sprinkling of pumpkin seeds and linseed. Sometimes, he mixes in some yogurt-covered raisins for a burst of healthy sweetness. Both of these mixes combine ingredients which are great for the skin, hair, heart and mind, not to mention are also full of super foods which are packed with nutrients.

Figs & Muesli

Favourite breakfast spot...

If we head out to a cafe for breakfast we can't go past Fred's on Franklin Road. They are certainly lovers of breakfast and make a killer Bircher muesli. We love the focus that Fred's puts on flavours, from their milkshakes to the unique and original flavour combinations on the menu which showcase how well different ingredients can go together.

Breakfast is our favourite meal of the day...

We love all the feelings that come with morning time, whether it be an early mid-week start and morning jog, or a hot tea and fuzzy socks on a wintery Sunday. We think that the morning meal should be celebrated. Breakfast is the one meal of the day where a lot of people go for an off the shelf option, we figure that you design lunch and dinner around your lifestyle, so why can't this concept of 'eating for you' start at the breakfast bowl.


With the help of Jono & Lucy, we've created our own RUBY & Liam muesli masterpieces! Emily, our Liam Designer, and Deanna, our RUBY Designer, share the inspiration behind their choices.....

Emily Miller-Sharma, Liam Designer

Sugar for me is kind of a no-go (especially in the morning) so I sweetened our Liam muesli with banana chips and dates, complementing the sweetness with the spiciness of cinnamon. I like the idea of the contrast that adding salt gives. I've kept the nuts raw as they are better for you that way, and as the muesli base is toasted there's some baked-tasting crunch in there.

Deanna Didovich, RUBY Designer

I always love a gluten-free muesli because they are light, crunchy and bubbly. To our RUBY mix I added apricots, turkish figs, cashew nuts and almonds, with a sprinkling of dried raspberries and Himalayan salt. I'm looking forward to enjoying mine with some coconut yogurt and berries.

Brekkie Mixes

We've got five RUBY & Liam muesli packs to giveaway! Follow us on Instagram to find out how you can win x