Ruby Loves Viva

Viva Cover

We're not sure about you, but here at RUBY we get VERY excited for VIVA day. It helps to ease our hump day lows, filled with beautiful food, design and fashion. Tomorrow marks an exciting milestone for VIVA with the release of a new look and launch into the online sphere (check out our sneak peak of tomorrow's cover above!). We caught up with the amazingly talented Digital and Fashion Features Editor at VIVA Zoe Walker, who is now into her fifth year at the magazine, to find out more a bit more about the revamp and her VIVA highlights so far....


Image by Babiche Martens

Talk us through the new look VIVA. What’s your favourite change?

We have a beautiful new look print edition with new features, columns and way we will approach the good things in life - fashion, food, beauty and design. We are extending VIVA digitally too with an iPad app and website. It's about building on our strong print presence and taking it to a broader audience: Wednesday will still be "Viva day", but a bigger and more easily found digital presence means that we can interact with our readers each day. I love our new design, but I'm particularly excited about growing VIVA digitally with the app and website.

What do you love most about your job?

I have to admit, I love my job. Writing for a living is pretty special, especially being paid to write about interesting, creative people. The best thing about VIVA is how engaged our readers are. And our small, hard-working team is amazing!

What is the most amazing location your job has taken you to?

I have been so lucky and had some incredible travel experiences with VIVA. Last year was amazing: I went to Shanghai for the celebrations marking the opening of the new Louis Vuitton Maison and 20 years of the brand in China. It was massive. They flew in Alexa Chung, Clemence Poesy, Poppy Delevingne and Lana del Rey, and replicated the custom-built, functioning train that featured in the show in Paris. In December I went to Miami - for one short day! - to interview Stella McCartney at the launch of her adidas collection at a waterside mansion. Probably the most surreal moment of my life…



Who is the favourite person you’ve ever interviewed for VIVA?

I have interviewed so many people and it's difficult to pick a favourite...but one person that comes to mind is the artist and writer Jacqueline Fahey. I spoke to her very briefly for a very short piece, but she was such a great interview - charming and intelligent, and still sassy at 82.

What are your top picks from our RUBY & Liam spring/summer 2013 collections?

I'm in love with the RUBY Kingsley Bow Flats - Shoe of the season. I'm getting both colours. I also can't look past the Liam Bon Blazer and Shorts - The cutest short suit, in great groovy paisley print and the RUBY The End Sweater - It seems appropriate for a writer.

RUBY & Liam Favourites