Ethical Policy

I’m well aware that what I’m about to say may cause some serious eye-rolling, but for us here at RUBY, it’s the honest truth.

Let me explain. Our RUBY family tree consists of many different branches. Everybody connected to RUBY is considered an extension of the clan.

In order to look after all of our people to the best of our ability, we’ve created an ethical policy. This policy includes our promise to manufacture all products under fair and safe working conditions and to be open and honest with all our communication. We also promise to never stop trying to do better; it’s my job to implement and monitor this. This journey is a process, there’s no end date or final bow and the work is never done.

To further explain this, I’ve included some background on the RUBY production process:

Our sampling process is all done in-house. Our Pattern Maker hand makes all of our patterns, our Workroom Manager hand cuts all of our samples; we even have a couple of sewing machines and overlockers to add any finishing touches.

We manufacture approximately 60% of our product in New Zealand and 40% in China. Our trusty Toyata Hiace and our Workroom team personally visit our New Zealand-based factories weekly. As the van doesn’t have water wings, we send a RUBY team member to China on a regular basis to check everything is up to standard.

All our suppliers are subject to an Ethical and Social Audit inspection to ensure they meet our requirements. Up until this point our New Zealand and China-based factories have been audited by a team at RUBY. However, we are currently working with independent auditors, Qualspec, to conduct these audits on behalf of us. This will ensure our auditing process is as transparent and effective as possible.

We’re serious about these issues. We want to address any problems that we encounter and fix them so everyone can enjoy a happy work environment like we do, every day. Physically looking after this environment is something that is very important to us, too. Our waste management system ensures that we minimise our wastage and recycle in the most effective way possible, whether it’s through donating left-over fabric to charity, giving our old coffee grinds to hungry plants or using unwanted printing for to-do lists.

Please keep checking in for any updates on the circle of life that is our ethical policy, and keep an eye out for our soon to be released environmental and sustainability policy. Also, find us on Conscious Consumers and join us in shopping more thoughtfully.

If you have any questions or want a copy of our ethical policy, please contact me at



RUBY General Manager