FIRST LOOK: RUBY SPRING 2015 LOOKBOOK

Slow down on the garden path and get lost in a paradise of heady English blooms. This is where you’ll find our RUBY girl this season.

Drawing the natural world ever closer, our RUBY spring 2015 collection Nectarine is in a garden state of mind.

RUBY SS15 - Spring Lookbook

This season, strong can also be pretty and one can never have enough flowers. Our designer Deanna Didovich has borrowed from the botanical with a polite dose of British sensibility. A visit to London’s Columbia Road flower market informed her vision, as did the work of famous floral illustrators Elizabeth Twining and Pierre-Joseph Redouté.

Botanical patterns are plentiful, with geometric daisy and neon floral prints, while the colour palette is bold. Poppy red, hunter green and midnight navy hues are balanced by white marle, ivory and blush pink.

Look out for our spring accessories, such as the burgundy suede Audrey Heel and fine jewellery pieces decorated with natural gemstones.

RUBY Nectarine Dress

RUBY Orchid Playsuit

Our RUBY spring 2015 collection will be available at all RUBY stores & online from Friday 17th July x

Photographer: Karen Ishiguro

Stylist: Amelia Holmes

Model: Emma Boyd @ Clyne

Makeup: Josie Wignall @ M.A.C Cosmetics

Hair: Aimie Fiebig