RUBY Autumn Halo 2016 is available online now and in all RUBY stores tomorrow, Friday 26th February

To celebrate the arrival of RUBY Halo we will be serving delicious Chia Cups from The Vital Bowl in store at RUBY Newmarket, between 10am - 12pm, this Saturday x

Photographer: Karen Ishiguro

Model: Kelvin @ [Evelina] (

Stylist: Amelia Holmes

Makeup: Josie Wignall @ M.A.C Cosmetics

Hair: Lauren Gunn @ 62 Models


As the air cools, we dress the RUBY girl for an alpine adventure, pushing on Northwards from the Adriatic. Transported to lands of snowy peaks and magical forest fairies, there’s a definite tactility to her story.

She turns to silhouettes that envelop and protect, while staying true to the RUBY brand of nonchalance. For outerwear, there’s the oversized tweed trench, a Pea Coat in winter tartan, and a bold grey marle blazer. There’s also a desire to wrap up in cosy knitwear. A navy mohair turtleneck hits the timeless comfort sweet spot, while the rose-tinted Alpine Sweater feels both homespun and modern.

There are unexpected plays on texture and print too. Rows of narrow crystal pleats appear on stretch flare pants and a statement party dress. Elsewhere, we see the liquid finish of a metallic gold lurex, RUBY’s signature Cherry Leaf print and a heavy polka-dot embroidered cloth that perfectly balances weight, drape and softness.

Throughout, a warm colour palette of deeper reds and mahogany hues plays its part this season, a welcome contrast to a mythical forest setting. Accessories continue the journey, with the return of the lace-up Adventure Bootie and daisy belts that conjure images of forays into unknown lands.

The seasonal message is clear: rich and lively can also be down-to-earth. What’s not to fall in love with?

RUBY Halo Autumn 2016 arrives in store & online on Friday 26th February x

Photographer: Karen Ishiguro

Model: Kelvin @ Clyne

Stylist: Amelia Holmes

Makeup: Kristy Wallace @ M.A.C Cosmetics

Hair: Lauren Gunn @ 62 Models


Bring your RUBY girl to life with the colours of autumn and go in the draw to win a $1000 RUBY wardrobe...

R x K

To celebrate Orientation Week, we have collaborated with renowned illustrator Kelly Thompson to create our very own Colour Your Autumn colouring in competition.

Simply pop in store to pick up your RUBY x KELLY THOMPSON illustration, colour in your masterpiece and return it to any RUBY store by Sunday 6th March.

Please ensure that your artwork is labelled, with your name & contact details, so that we can let you know you've won.

If you don't live locally to one of our RUBY stores, you can post it to P.O Box 78261, Grey Lynn, Auckland 1245.

The winner will be announced on Tuesday 15th March. Good luck! x


Competition closes at 5pm NZT on Sunday 6th of March 2016. Your $1000 RUBY credit is non-transferable and must be redeemed on full priced RUBY product by the 11th March 2017. The credit is valid at RUBY stores only. All entrants must include their full name and contact details with the artwork to go into the draw to win.