This winter, in a flash of ebony black and a gust of romantic mysticism, the RUBY girl hurtles through the underworld and into the arms of Vampire. Classic, seasonably appropriate and not alienated from RUBY’s quintessential charm, this collection takes a walk on the wrong side of town.

Born from recent adventures on snowy Alpine peaks, Vampire’s colour palette is both the ominous grey of a winter day and the rainbow after a thunderstorm. Grey marle, navy and black simmer away while a lustrous elixir of bottle green gives a touch of magic. A coat in spritely fire appears fresh and fun, while its redheaded temper bubbles below the surface. Silhouettes fall soft and gently below the armour of this desirable outerwear, the classic RUBY ruffle playing peek-a-boo from under the signature King Coat, reincarnated in rose pink.

Waterproof knife pleats undercut the collection, with crisp black angles creating an eerie swish with each stride. Silken faux fur, lumberjack check and glitter polka dots cheerfully tickle the senses, countered by the sumptuous teenager that is black velvet. A chambray camouflage brings light to the collection with its playful floral decoy.

Bold and brooding but not without frills, Vampire invites you to dance on the dark side. Every rose has its thorns, after all.

RUBY Vampire Winter 2016 arrives in store & online on Friday 1st April x

Photographer: James K Lowe

Model: Seen @ Clyne

Stylist: Amelia Holmes

Makeup: Lochie Stonehouse @ M.A.C Cosmetics

Hair: Sophy Phillips