The RUBY girl’s mystique is explored throughout Pre-Spring 2017, Good Witch. Our lady wears her intrigue well, projecting a seventies nouveau vibe that you can’t help but be entranced by.

Belladonna Dress

Maxine Trench

Ruffles, high necklines, A-line skirting and wide-leg denim are on show, complemented by a spread of crushed velvet, hammered satin and metallic rose-printed jacquard.

For a dramatic evening look, the Belladonna gown is RUBY’s answer to black tie dressing. The statement piece boldly embraces colour with a rich purple and green floral. Elsewhere, the Belladonna floral appears on both a thigh-high dress and a tiered bodice playsuit with a flounced sleeve.

RUBY’s good witch is brought to life in the form of an illustration on this season’s statement tee, inspired by the late Aubrey Beardsley’s artwork.

Good Witch T-Shirt

Accessories complete the offering. A pair of burgundy suede heels have quilting and chain link detail, while jewellery queens will love the citrine Estella earrings and her sparkly flower power friends.

Colour makes a sensual statement. Pigment rich purple, khaki green and merlot red are balanced by black, midnight blue, metallics and light pink.

With a nonchalant attitude and a heightened sixth sense, the air of mystery is strong in RUBY this season.

Good Witch is set to arrive in all RUBY stores and online on Friday 14th July. x

Full Moon Sweater & Jinx Miniskirt

Photographer: Olivia Hemus

Model: Ellie Martin @ Clyne Model Management

Stylist: Amelia Holmes

Makeup: Lochie Stonehouse @ M.A.C Cosmetics

Hair: Adrian Deng @ M11