The RUBY girl’s mystique is explored throughout Pre-Spring 2017, Good Witch. Our lady wears her intrigue well, projecting a seventies nouveau vibe that you can’t help but be entranced by.

Belladonna Dress

Maxine Trench

Ruffles, high necklines, A-line skirting and wide-leg denim are on show, complemented by a spread of crushed velvet, hammered satin and metallic rose-printed jacquard.

For a dramatic evening look, the Belladonna gown is RUBY’s answer to black tie dressing. The statement piece boldly embraces colour with a rich purple and green floral. Elsewhere, the Belladonna floral appears on both a thigh-high dress and a tiered bodice playsuit with a flounced sleeve.

RUBY’s good witch is brought to life in the form of an illustration on this season’s statement tee, inspired by the late Aubrey Beardsley’s artwork.

Good Witch T-Shirt

Accessories complete the offering. A pair of burgundy suede heels have quilting and chain link detail, while jewellery queens will love the citrine Estella earrings and her sparkly flower power friends.

Colour makes a sensual statement. Pigment rich purple, khaki green and merlot red are balanced by black, midnight blue, metallics and light pink.

With a nonchalant attitude and a heightened sixth sense, the air of mystery is strong in RUBY this season.

Good Witch is set to arrive in all RUBY stores and online on Friday 14th July. x

Full Moon Sweater & Jinx Miniskirt

Photographer: Olivia Hemus

Model: Ellie Martin @ Clyne Model Management

Stylist: Amelia Holmes

Makeup: Lochie Stonehouse @ M.A.C Cosmetics

Hair: Adrian Deng @ M11


RUBY Campaign

For Autumn Winter 17, we explore a world of love-worn clothes with whimsical Italiana airs.

Dark romance inspires the collection, because as we all know, no love story is flawless. Flirty dresses, ruched waists and off-shoulder ruffles are interrupted by distressed denim separates and bronze rivet detail.

Enveloping outerwear is mixed in with more structured pieces, including the Piero Jacket, a patch pocket military-inspired style. A khaki wool turtleneck completes the selection, and when worn with a mini skirt, is exactly what’s needed to conquer unpredictable weather.

The highly detailed Fresco print and polka dot further embody the Italian aesthetic, as does a Fornasetti-inspired artwork emblazoned with the words Numero 37 Viale Lune. Colours are flush and full of life, with rusty rose, merlot red and the lightest pink on show.

A tribute to incurable romantics, we suggest you give in to fantasy and embrace that rosy belladonna glow.

RUBY lookbook

RUBY Autumn Winter 17 will start to arrive in all RUBY stores & online on Friday 10th March.

Photographer: Guy Coombes

Model: Emma Boyd @ Clyne Model Management

Stylist: Amelia Holmes

Makeup: Kiekie Stanners @ M.A.C Cosmetics

Hair: Adrian Deng @ M11