Everyone knows a good eight hours can do wonders for the soul (and those black bags that park themselves under your eyeballs).

We know that a trusty nightly ritual is the best insurance for any good night sleep. We also know that our Sweet Cheeks Shorts and Minidress aren’t the only cheeks in need of a little nightly TLC, and that a hot cup of chamomile tea can reduce sheep counting to an absolute minimum.

We caught up with four of our RUBY HQ girls and asked them to spill the juice on their nightly rituals. Read on to find out what helps Ally, Georgia, Sarah and Georgie sleep at night, and take note of some secrets that are off the sleepover level scale.

Ally Rodwell, Buyer

“I can’t go to sleep without wrapping myself in four layers of blankets, slathering my face in Sunday Riley Luna Oil, and burning almost an entire candle. Lately it also has included an episode or two of Handmaid’s Tale, which definitely isn’t conducive to a good night’s sleep, but it’s incredible.”

Georgia Barclay, Assistant Planner

“My night always ends with an exit from the family chat. My sisters and I, although all grown up and living lives of our own, always sign out with a simple ‘night night’ after a rundown of the day’s events. With Mums reply, “Sweet dreams”, followed by a lengthy trail of assigned emojis, its lights out, day done.”

Sarah Parker, Offshore Production Manager

“Charcoal happens to be the star of my nightly routine at the moment. After having a shower and putting my hair in a wrap, I brush my teeth with charcoal to maintain those pearly whites. I turn on my air humidifier to fill the air up with dreamy essential oils. I then take some magnesium for a good sleep and charcoal for a healthy gut and I’m a happy, sleepy girl.”

Georgie de Lautour, Head of Planning

“My day ends with my phone away, curled up with whatever book is on my bedside table. More often than not it will be F. Scott Fitzgerald. I fall asleep in a different time and place; sometimes it’s great to just leave today behind, you know! The ironic thing is, sometimes I love an excerpt so much I get my phone out again to take a picture…so the whole no tech before bed thing kind of gets thrown out the window. C’est la vie though, right?”

Love, RUBY xx


New Zealand is home to almost 5 million people. Although you might be expected to have gone to primary school with my next door neighbour’s cousin, you will unfortunately never get to meet EVERYBODY. Our lives are fuelled by something intended for a jet engine; we’re constantly zooming around without making real connection.

Having the Headspace app and intending to use it is generally as far as being present goes, and as for reflecting on the past? It doesn’t even show up on our newsfeed.

Fortune cookies are no exception to this future fetish. The Fortune Cookie Cart, however, fortunately is.

Popping up at markets and festivals around Auckland, and this Saturday outside RUBY Ponsonby from 10-3 for Ponsonby Market Day, The Fortune Cookie Cart not only provides a fun exercise in origami but an opportunity for reflection and a chance to pay it forward.

Much like Liam’s Spring 17 Give In, Give Out collection, the philosophy is to experience, learn and outpour. Answering one of the below questions is part of the methodology:

  1. What advice would you give your thirteen-year-old self?
  2. What do you wish you'd known before your first significant relationship?
  3. What advice do you wish you could give your parents?

After you’ve carefully penned your answer you’ll get to break open a cookie and reflect on someone else’s musings. The idea is that you’ll walk away enlightened, having shared and been shared with. Bruises and mistakes, golden observations and funny truths; being vulnerable about who we are and how we’ve been moulded is the fabric of connection. We’re all human with stories to share, after all.

If you’d like to know more about The Fortune Cookie Cart and where they’ll be appearing next, check them out on Facebook or Instagram.

Love, RUBY xx

WE <3 EWE!


I once had a pet sheep called Henry. He was potentially named after a year three crush. He was potentially a little bit dumb, but his fur was soft and he liked to butt a soccer ball with his head so I didn’t really mind. He was mine and I liked him.

Here at RUBY we like our sheep too. More specifically, we like the sheep that made our brushed merino sweatshirting. Our friends down South let them graze in lovely big paddocks, spend their days in the sun and when necessary get shorn so they’re a little less Shrek and a little more Kimmy-K pre-2009. After the load is lightened it’s then spun into yarn and made into fabric.

This soft, snuggly, goodness was turned into a few sweaters, and it’s safe to say we would sleep in them if we could. Check them out here.

The supply chain integrity is guaranteed for this merino and it feels like heaven on your skin. If you think I’m spinning a yarn (lol) we can prove it with a certificate. Don’t forget it’s also New Zealand designed and produced.

Pretty cool, huh?

P.S. Henry Smith if you’re reading this I definitely had a crush on you. Sorry you had to find out like this.


Love RUBY xx