Ruby Ladybug 2021

RUBY Creative Director Deanna Didovich presents Ladybug. A Ladybug is considered lucky, improving everything they touch. Whether you believe in it or not, there has to be a connection with the impact you have on the world. Like the little creature, Ladybug is free & adaptable, with versatile pieces that will effortlessly take you from one moment to the next.

Our Nanor crushed tartan opens the collection. In warm tones, it is designed to hug your form and move with you, not against you. The Aimee story is brought to life in a vibrant pansy print that will undoubtedly be the next iconic RUBY floral. Seen on silk & chiffon, there is a silhouette to suit all.

Knowing we still have a few cold days ahead, the Jemima Trench is the structured trans-seasonal piece & pop of emerald needed in your wardrobe. Continuing on the earthy tones that reflect the collection’s freedom, the Firebirds, the pant that’s on first name basis with our Rubettes launches in a Java alongside a mid-length skirt & draped Cowl Top.

Ladybug marks the start of RUBY’s range adapting further with RUBY favourites peppered throughout the season offered in sizes 4 - 20, alongside our custom sizing service.

Deanna says, “For me, Ladybug is strong yet delicate and I feel our Rubettes will adapt the collection in their own unique way. Although the Ladybug is a symbol of luck, we believe that we all have the power to create our own good luck in our everyday lives.”

First arrivals from RUBY Ladybug arrive in store and online from Friday 23rd July 2021 x

  • Nanor Crush Dress
    Lalo Paloma Bag
  • Firebird Cowl Top
    Firebird Skirt
  • Nanor Crush Top
    Steffi Pant
    Lalo Paloma Bag
  • Firebird Cowl Top
    Firebird Skirt
    Lalo Violetta Bag
  • Nanor Cardigan
    Nanor Crush Skirt
    Lalo Paloma Bag
  • Mona Sheer Shirt
    Firebird Pant
    Lalo Paloma Bag
  • Jemima Trench
    Mona Sheer Top
    Jemima Trouser
    Lalo Paloma Bag
  • Jemima Trench
    Lalo Paloma Bag
  • Vittoria Shirt
    Jemima Trouser
  • Mona Sheer Dress
    Lalo Lily Bag
  • Cadillac Dress
    Lalo Paloma Bag
  • Mona Sheer Top
    Missy Jean
    Lalo Lily Bag
  • Aimee Silk Dress
    Lalo Shayna Bag
  • Mirella Bralette
    Rae Trouser
  • Aimee Silk Dress
    Lalo Shayna Bag
  • Mirella T-Shirt Dress
  • Mirella Bralette
    Ladybug Crop Shirt
    Rae Trouser
  • Mirella T-Shirt Dress
    Lalo Paloma Bag
  • Mirella Minidress
    Lalo Shayna Bag
  • Mirella Shirt
    Aimee Pleat Skirt
  • Calli Linen Dress
    Lalo Lily Bag
    Lalo Lily Bag
  • Aimee Silk Blouse
    Missy Jean
    Lalo Paloma Bag
  • Aimee Silk Slip
  • Ladybug Crop Shirt
    Missy Jean
  • Aimee Cowl Blouse
    Aimee Pleat Skirt
    Lalo Paloma Bag
  • Ima Dress
    Allora Shirt
    Lalo Paloma Bag
  • Aimee Cowl Blouse
    Aimee Pleat Skirt
    Lalo Paloma Bag
  • Vittoria Bodice
    Rae Trouser
  • Vittoria Bodice
    Aimee Pleat Skirt
    Lalo Shayna Bag
  • Aimee Minidress
  • Vittoria Minidress
  • Calli Linen Dress
  • Vittoria Minidress
  • Ima Tank
    Nanor Crush Skirt
  • Ima Dress
    Lalo Lily Bag
  • Kendall Satin Minidress
  • Juniper Blouse
    Rae Trouser
    Lalo Shayna Bag
  • Franka Blazer
    Franka Trouser
    Lalo Paloma Bag
  • Juniper Dress
  • Reese Blouse
    Reese Pant
    Lalo Paloma Bag
  • Perrie Dress
    Lalo Paloma Bag
  • Firebird Cowl Dress
  • Cory Sweatshirt
    Firebird Skirt
    Lalo Paloma Bag
  • Franka Vest
    Franka Pant
  • Cory Sweatshirt
    Firebird Skirt
    Lalo Paloma Bag
  • Watermelon Sweater
    Corvette Trouser
  • Kenzie Sweater
    Franka Miniskirt
    Lalo Lily Bag
  • Watermelon Vest
    Steffi Pant
    Lalo Lily Bag
  • Gene Mesh Dress
  • Missy Tie Shirt
    Rae Trouser
    Lalo Shayna Bag
  • Perrie Sweater
    Rae Trouser
  • Perrie Dress
    Lalo Shayna Bag
  • Lars Linen Dress
    Lalo Paloma Bag
  • Ima Tank
    Lars Linen Pant
    Lalo Shayna Bag
  • Allora Shirt
    Firebird Pant
  • Roma Wrap Dress
  • Billie Linen Dress
  • Vinnie Blazer
    Ima Tank
    Vinnie Trouser
  • Mirella T-Shirt
    Jemima Trouser
  • Ladybug Linen Dress
    Lalo Paloma Bag
  • Mirella T-Shirt
    Firebird Pant