Privacy Policy

At RUBY, we want to give you the best possible experience. Your privacy is important to us and our goal is to be as open and transparent as possible about the personal data we collect.

All personal details provided will remain with RUBY and will not be distributed to third parties. Our website is not intended for use by children who are under 13 years of age.

What information do we collect?

We require your name, email address, phone number and home address for competitions or promotional email sign ups. When a purchase is made on our site, in addition to the above, we also ask for a shipping address and payment method details.

You can update, correct or delete your account information at any time by logging into your RUBY account or by emailing for support.

What do we do with this information?

Your details will be kept on a private database for RUBY use only. Your information allows us to fulfill your online order and to contact you if necessary in regards to your order.

If you opt into receiving promotional emails from RUBY we will also send you information about new products and special offers.

Opting out of promotional communications:

If you do not wish to be contacted for promotional purposes, we offer a range of ways in which you can update your marketing preferences:

  • All promotional emails will contain an unsubscribe link in the email footer
  • Contact explaining that you would like to unsubscribe from RUBY promotional emails, with "unsubscribe" in the email subject heading

Opting out of all communications:

If you no longer wish to belong to our RUBY database and would like all of your information to be removed from our system, please contact In your email please explain that you would like to be completely removed from the RUBY database and we will deactivate your account.

Payment Information:

To enable Windcave to provide secure payment facilities, Windcave will typically acquire information which may include the cardholder's name, credit card number (with the expiry date) and billing address. Windcave does not collect such information on behalf of RUBY and will only use and disclose such information in accordance with these terms.


We use cookies to enhance your shopping experience with Cookies make it easier when you browse our website and allow you to make full use of the online shopping and personalised features available.

By using or accessing our website, you are consenting to RUBY’s use of Cookies as follows:

  • Analytical Purposes: We use cookies to analyse your activity for tracking purposes, in order to improve the functionality and user experience of our website. We do not use cookies to track your IP address. You can opt out of using cookies for analytical purposes here.
  • Your Preferences: We use cookies to store your preferences on our website. For example we may store recent searches you have performed in a cookie so that we allow you to easily repeat those searches when you return to the website.


We are asking all customers entering any of our RUBY stores to sign in using guestHQ for contact tracing purposes. We will be sharing this information with the Ministry of Health if required.

Personal information collected on customers checking into guestHQ will only be used for the purpose of contact-tracing for COVID-19 and will not be used for any other purpose. It will only be made available to third parties for the purpose of contact tracing, as required by law. For more information please see here.

If you have any questions in regards to our privacy policy please contact us at