DROP 2 NEW ARRIVALS

  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

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ALL SALE

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SALE DRESSES

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SALE TOPS

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SALE DRESSES

dream #RUBETTES

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
With Love

club rubettes

With Love

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Em's Letter ~ Our Kind of Wrapped

club rubettes

Em's Letter ~ Our Kind of Wrapped

Resort 25 ~ Made in Aotearoa

ruby room toolbox

Resort 25 ~ Made in Aotearoa