As we move into the summer season, Liam celebrates the launch of Liam Lingerie: an edit of wireless bras and knickers that you are proud to see the back of. This completes the Liam triangle: Ready Made, Lingerie & Patterns, and continues its quest to honour all bodies.
“The realisation moment came when I clocked that I had been essentially building in bras to the dresses and tops I was designing because I couldn’t find a bra that I was happy to wear with them – especially when they had a low back. I became obsessed with making bras that I would be proud to see the back of, and Liam Lingerie was born,” explains Liam Designer Emily Miller-Sharma.
After Em developed the initial samples on herself, a six-month fit and wear testing process began. Working with 50 women across the size 4-24 range of the collection, the Liam team perfected fits and construction. The key things they learned from the fit models:
- One third either didn’t know, or were not wearing their correct bra size
- Even when a bra has a centre back fastener, many do them up at the front and then swivel them around
- There is a delicate balance between the fear, and the usefulness, of a tape measure
- Band measurements typically are 10-20% smaller than their bust measurement, with most sitting at 14-16%
- Over the six months, body measurements naturally fluctuated by up to a size
- Bras are a close second to shoes as the first thing they take off when they get home
- Some like it tight, some like it loose, and some like it both ways
- Who they were wearing their lingerie for depended on the day
The collection’s name sakes – Mary Magdelene and Mother Mary – are a nod to the dichotomy of what is expected of women, but the collection’s pieces offer wearers a choice of how they want to be.
Wireless bras are offered in low, medium and full support, with gold coloured anti-tarnish stainless steel hardware and a single cobalt coloured O ring. Back straps can adjust the under bust band by up to two sizes.
Knickers range from a recycled nylon mesh G-string, through to a full recycled cotton spandex brief. Em’s personal favourite is a V-front knicker with a wide waistband featuring a scalloped lace edge.
Neve (a deep burgundy) with contrasting cobalt blue elastic, sits alongside classic black and off-white.
As with Liam Ready Made, Liam Lingerie is available in sizes 4-24.
The tactility of Liam Mainline shines in Mary. Flowy sleeves, twists and turns in patternmaking techniques, and fluid silhouettes. Play with how you wear the ties of the Liz Top and Gown, or make your own and give the Liz pattern a whirl!
Bounce around in the Capris with the 90210 Low Support Bra, or let a glimpse of the Isabella Mid Support Lace Bra show through the Flip Longsleeve Blouse.
“You do you’ became my mantra when developing designs, fits and colours.
Are you wearing lingerie for yourself? For your lover? For how you are seen in the world? Is it hidden, a secret shared only with yourself? Peeking out? On full display? Full, medium, or low support?
All are perfect and, I hope, all are catered for.”
Em x
Liam Lingerie launches in store + online from Thursday 30th October 2025.
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