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FLASH SALE

Take 20% off site wide! Discount automatically applied at checkout. 

*Not available on pieces in No Flash Favourites category, sale ends 11.59pm 13.01.25 NZT.

 

DRESSES  |  TOPS  |  TROUSERS

SKIRTS  |  OUTERWEAR  | KNITWEAR 

ACCESSORIES 

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New
TRULLI MAXI DRESS LILAC CANDY STRIPE | Cotton stripe maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...
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RUBY

Trulli maxi dress $319

Low Stock
HERO MAXI DRESS BLUE GINGHAM | Double strap maxi dress with a plunge neckline, shirred waist detail, and side split in an organic blue gingham cotton. The shirring at the waist accentuates the full skirt.
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RUBY

Hero maxi dress $299

New
NONI RUFFLE TOP LILAC CANDY STRIPE | Short sleeve organic cotton blouse, design with feature ruffled sleeves and a ruffle peplum hem. This top has bust shaping and a v-neckline, which makes for an easy-wear style.
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RUBY

Noni ruffle top $239

Sale
SOLAR RELAXED SHORT LIGHT BLUE | Vintage inspired highwaisted short designed in a stone wash mid-weight cotton denim. Sitting slightly A-line and offering a longer length fit, these shorts sit relaxed and easy in the warmer...
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RUBY

Solar relaxed short $199 $139

New
RAQUEL TOP BLUE GINGHAM | Crafted in a cobalt gingham fabric with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to sit close...
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RUBY

Raquel top $239

New
RAQUEL BOW SHORT BLUE GINGHAM | Mid-waist cotton shorts designed in a blue gingham. These shorts feature a bow detail at each side seam. Make it a set by pairing these shorts with the Raquel Top. 
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RUBY

Raquel bow short $169

New
BEAU TANK CHERRY | Scoop neck tank with a lattice knit, in a cherry red colour. An elevated take on a classic staple tank.
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RUBY

Beau tank $139

New
TRULLI MINI SKIRT RED GINGHAM | Floaty, basque style mini skirt imagined in red gingham cotton. This skirt features a dropped bodice style waistline, that falls to a full skirt.
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RUBY

Trulli mini skirt $199

New
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RUBY

Ida shirt $219

New
IDA SHORT BROWN BUTTER STRIPE | Boxer-style short designed in a brown butter organic cotton. These shorts are relaxed and easy to wear and perfectly pair with our Margie Tie-Back Top and Ida Shirt.
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RUBY

Ida short $159

New
RELAXE HALTER DRESS NAVY STRIPE | Halter maxi dress designed in a navy striped organic cotton. This dress is fitted through the body, and then falls to a floaty basque-style skirt. Features a bodice-style waistline with...
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RUBY

Relaxe halter dress $299

BEAU CARDIGAN JAVA | Long sleeve cardigan designed in a lattice knit. This cardigan sits slightly cropped with a high neckline. Make it a set by pairing this cardigan with the Beau Tank.
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RUBY

Beau cardigan $199

New
BEAU TANK JAVA | Scoop neck tank with a lattice knit, in a java brown colour. An elevated take on a classic staple tank.
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RUBY

Beau tank $139

New
SANDLER SKIRT NAVY STRIPE | Tennis style maxi skirt with a pleated drop waist. Designed in a navy striped cotton, this skirt is floaty when you walk and is cool to wear.
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RUBY

Sandler skirt $269

Sale
TRULLI RELAXED DRESS RED GINGHAM | Relaxed fitting cotton maxi dress featuring a scooped neckline, dropped waist detail and spaghetti straps. Designed to be floaty, this dress is the perfect staple dress.
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RUBY

Trulli relaxed dress $249 $199

Low Stock
PETAL RUFFLE MIDI DRESS BLACK GINGHAM | V-neck cotton midi dress with ruffle detailing at the bust, made in a lightweight black gingham. Fitted around the waist flowing to an A-line skirt, this dress is a timeless...
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RUBY

Petal ruffle midi dress $269

New
ROSARIA LACE TANK POLKA DOT | Polka dot camisole tank, with a feature lace trim at the neckline and sleeves. Wide straps and gathered bust shaping give this top a vintage look. Make it a set...
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RUBY

Rosaria lace tank $229

New
ROSARIA LACE MINI SKIRT POLKA DOT | Polka dot mini skirt with a lace trim hem. This piece is an easy summer throw-on with a t-shirt, or dress it up by pairing it with our Rosaria Lace...
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RUBY

Rosaria lace mini skirt $229

Low Stock
COLETTE CAMISOLE WHITE | Embroidered lace trimmed camisole with a sweetheart neckline and a floaty tiered hem. This top turns to reveal a bow tie at the back which compliments the romantic look.
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RUBY

Colette camisole $209

New
RAQUEL BOW SHORT DARK GREEN STRIPE | Mid-waist cotton shorts designed in a dark gingham. These shorts feature a bow detail at each side seam. Make it a set by pairing these shorts with the Margie Tie...
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RUBY

Raquel bow short $169

New
SIMONA SHIRT DRESS SOFT PINK | Short-sleeve cotton midi dress, designed with pleating and a tie front closure. Simple and sweet, this dress has a bit of stretch to ensure a good fit and a placket...
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RUBY

Simona shirt dress $289

New
MONACO TANK PINK RED STRIPE | Sleeveless bodice style tank designed in a stretch blue striped cotton. This top features dainty straps and bust detailing, creating a sweetheart neckline. Make it a set by pairing this...
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RUBY

Monaco tank $179

New
ANDIE LINEN PANT SANGRIA | Palazzo style elastic waist pants with a tie, in a light-weight sangria coloured linen. These pants are high waisted, uncomplicated, and classically cool.
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RUBY

Andie linen pant $249

New
MONACO TANK BLUE SKY STRIPE | Sleeveless bodice style tank designed in a stretch blue striped cotton. This top features dainty straps and bust detailing, creating a sweetheart neckline. Make it a set by pairing this...
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RUBY

Monaco tank $179

Sale
SOLAR RELAXED SHORT CREAM | Vintage inspired high waisted short designed in a cream mid-weight cotton denim. Sitting slightly A-line and offering a longer length fit, these shorts sit relaxed and easy in the warmer...
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RUBY

Solar relaxed short $199 $139

Sale
MARNIE MINIDRESS NAVY | Babydoll mini dress designed in a crisp navy cotton. This dress features 'puff' ruched straps and bust detailing that falls to an A-line gathered mini skirt.
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RUBY

Marnie minidress $239 $189

New
FLORY MINI DRESS BLACK GINGHAM | Cotton mini dress designed with a gathered neckline with a ribbon at the centre front. Made from organic cotton in a black gingham, this dress can be worn on or...
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RUBY

Flory mini dress $239

New
AVA LINEN BOW TOP SANGRIA | Sleeveless linen high neck blouse cut in a sangria coloured linen. This piece turns to reveal a chic cut-out back detail with an oversized bow.
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RUBY

Ava linen bow top $249

Sale
SOLAR RELAXED SHORT UNWASHED | Vintage inspired high waisted short designed in a raw mid-weight cotton denim. Sitting slightly A-line and offering a longer length fit, these shorts sit relaxed and easy in the warmer...
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RUBY

Solar relaxed short $199 $139

New
DELILAH LINEN SLIP NEVE | Bias cut slip with a V-neckline, with ruffle detailing around the bust line, designed in a rich plum colour. This slip features bust shaping and a side split on one...
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LIAM

Delilah linen slip $299

Sale
SIMONA TOP ESPRESSO | Tunic-style cami top designed in a luxe espresso coloured satin. This top features wide straps to hide any bra straps. Make it a set by pairing with our Simona Pant.
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RUBY

Simona top $239 $129

New
SIMONA PANT ESPRESSO | High waisted pant with a straight leg, designed in a rich espresso satin. These pants have a facing finish, that creates a clean, no-waistband look.
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RUBY

Simona pant $259

New
TRULLI RUCHED MINI DRESS BLACK | Sleeveless cotton mini dress with a square neckline and shirred bodice and straps. This dress falls to an A-line skirt, that features pockets to house all your essentials.
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RUBY

Trulli ruched mini dress $259

New
SIMONA MINI DRESS BLACK | Short-sleeve cotton mini dress, designed with pleating and a tie front closure. Simple and sweet, this dress has a bit of stretch to ensure a good fit and a placket...
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RUBY

Simona mini dress $249

Sale
LEONIE WRAP TOP WHITE | One-shoulder cotton top, with wrap detailing that can be tied as you wish to adjust the waist cinching. The asymmetrical shape creates structure, while the broderie adds a soft, fun...
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RUBY

Leonie wrap top $199 $129

Low Stock
MONACO MINI DRESS BLACK | Cap sleeve mini dress with a feature ruffle across the neckline and sleeve. This dress has a fitted bodice with a dropped waist and falls to a gathered mini skirt.
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RUBY

Monaco mini dress $249

New
HYDRA OFF SHOULDER BLOUSE WHITE | Short sleeve blouse with a gathered neckline and a tie at the centre front, made from a delicate translucent ramie voile. This blouse can be worn on or off the...
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RUBY

Hydra off shoulder blouse $199

New
NONI RUFFLE TOP BLACK | Short sleeve cotton blouse, design with feature ruffled sleeves and a ruffle peplum hem. This top has bust shaping and a v-neckline, which makes for an easy-wear style.
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RUBY

Noni ruffle top $239

Sale
HARLEY BOW DRESS SANGRIA | Shoestring cotton midi dress designed in a sangria coloured linen. Simple details like the shoestring tie at the bust and side split make this dress a summer staple.
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RUBY

Harley bow dress $269 $199

Sale
ANGEL LINEN MAXI DRESS SANGRIA | Relaxed fit maxi dress with elasticated puff sleeves and a tie neckline with a keyhole detail. Crafted in an airy linen, the puff sleeves add a romantic feel to this...
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RUBY

Angel linen maxi dress $319 $279

Sale
MARGIE TIE-BACK BLOUSE BLACK | Cotton puff sleeve top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest top worn with your favourite denim.
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RUBY

Margie tie-back blouse $249 $199

New
RODEO MAXI SKIRT BLACK GINGHAM | Ballerina-inspired wrap maxi skirt designed in a black gingham. This skirt can be styled on its own or, you can even try tying the wrap as a bodice dress.
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RUBY

Rodeo maxi skirt $269

New
ROSARIA SLIP DRESS POLKA DOT | Pollka dot slip dress with feature scallop trim around the neckline, and a dainty bow at the centre front. This dress is bias cut, meaning it skims the figure beautifully.
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RUBY

Rosaria slip dress $329

Sale
SORBET DRESS BLACK GINGHAM | Strapless cotton dress with a feature ruffled puff at the bust line. his dress features a dropped bodice-style waistline with a full skirt, and an elasticated shirred back to ensure...
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RUBY

Sorbet dress $199 $149

Sale
RUE SHORT BLACK | Suit-style shorts with a flat waistband and belt loops. These shorts give a preppy vibe that can be easily dressed up or down, with either a simple t-shirt and flat...
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RUBY

Rue short $169 $109

New
BRIT TANK BLACK | Cowl neck knitted tank top, crafted in a mid-weight knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be more...
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RUBY

Brit tank $149

Sale
RODEO MAXI SKIRT CHARTREUSE | Ballerina-inspired wrap maxi skirt designed in a vibrant chartreuse. This skirt can be styled on its own or, you can even try tying the wrap as a bodice dress.
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RUBY

Rodeo maxi skirt $269 $229

Sale
RAQUEL BOW SHORT WHITE | Mid-waist cotton shorts designed in a crisp white organic cotton. These shorts feature a bow detail at each side seam. Make it a set by pairing these shorts with the...
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RUBY

Raquel bow short $169 $129

Low Stock
RUE TROUSER DONKEY | Straight-leg mid-waist suit trouser with a flat waistband and belt loops. These pants are versatile in that they can be worn casual with a baby tee, or formal with the...
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RUBY

Rue trouser $289 $129

+5
Sale
LEONIE WRAP TOP PINK APPLE STRIPE | One shoulder cotton top, with wrap detailing that can be tied as you wish to adjust the waist cinching. The asymmetrical shape creates structure, while pink and apple stripe adds...
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RUBY

Leonie wrap top $199 $129