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FLASH SALE

Shop 20% off site-wide!*  

*Exclusions apply. Prices as marked. Not available on pieces in No Flash Favourites category, sale ends 11.59pm 01.01.26 NZT.

 

DRESSES  |  TOPS  |  TROUSERS

SKIRTS  |  OUTERWEAR  | KNITWEAR 

ACCESSORIES 

FILTER BY +
20MM KNITTING NEEDLES NATURAL | 20mm knitting needles made from Euro Beech wood by offcut dowl. Tied together with offcuts from Liam garments.
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LIAM

20mm knitting needles $79

4 PIECE CUTLERY SET GREEN FERN | The Sabre 4-piece sets are comprised of a soup spoon, a dinner fork, a dinner knife and a teaspoon. This 4-piece set offers the perfect combination for your day-to-day meals.
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SABRE PARIS

4 piece cutlery set $85

New
90210 COTTON KNICKER BLACK | The 90210 Knicker is designed in a buttery soft, comfortable cotton, with a high cut shape and full coverage. With feature trim, this knicker is created in classic black for...
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LIAM

90210 cotton knicker $49

90210 COTTON KNICKER WHITE | The 90210 Knicker is designed in a buttery soft, comfortable cotton, with a high cut shape and full coverage. With feature trim, this knicker is created in classic white for...
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LIAM

90210 cotton knicker $49

90210 LOW SUPPORT COTTON BRA BLACK | The 90210 wireless cotton bra is crafted in a buttery soft, comfortable cotton. Designed to offer low support, this bra has a relaxed silhouette for everyday comfort and offers gentle...
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LIAM

90210 low support cotton bra $79

90210 LOW SUPPORT COTTON BRA WHITE | The 90210 wireless cotton bra is crafted in a buttery soft, comfortable cotton. Designed to offer low support, this bra has a relaxed silhouette for everyday comfort and offers gentle...
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LIAM

90210 low support cotton bra $79

ABI MINI DRESS BLACK | Fitted bodice style dress with a halter neckline and feature beading at the bust. This dress is the ultimate piece for your summer event.
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RUBY

Abi mini dress $269

ABI SCARF BUTTER | Sheer chiffon scarf designed with feature beaded tassels along 2 sides. This piece is perfect for summer styling as you can wear it multiple ways; around your waist as a...
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RUBY

Abi scarf $129

Low Stock
ALEX SUNGLASS SMOKE | Narrow but oversized, the Alex sunglass is a modern, statement shape.
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A.KJAERBEDE

Alex sunglass $99 $69

Sale
ALI DRESS RED | Vibrant red maxi dress designed in a heavy weight cotton blend fabric. With a feature floral design along the bust, this is an elevated take on the classic slip dress....
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RUBY

Ali dress $389 $269

ALI MINI DRESS BLACK | Black mini dress designed in a heavy weight cotton blend fabric. With a feature floral design along the bust, this is an elevated take on the classic little black dress.
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RUBY

Ali mini dress $289

Sale
ALL FOURS MULTI | An irreverently sexy, tender, hilarious, and surprising novel about a woman upending her life. A semifamous artist announces her plan to drive cross-country, from LA to New York. Twenty minutes...
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MIRANDA JULY

All fours $28 $19

Low Stock
ANASTASIA BLOUSE GREEN TARTAN | Long sleeve square-neck blouse with an elasticated bodice that falls to a floaty A-line shape. Designed in vibrant green tartan, this piece pairs perfectly with your favourite denim.
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RUBY

Anastasia blouse $239 $79

Sale
ANASTASIA DRESS NAVY CREAM TARTAN | Shirred cotton dress designed in a our navy cream tartan. Features a sleeveless, fitted top with smocking throughout the body, and a dropped waist that falls to a full skirt.
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RUBY

Anastasia dress $319 $249

Sale
ANASTASIA MINI DRESS MIDNIGHT BLUE STRIPE | Shirred cotton mini dress designed in a our midnight stripe. Features a sleeveless, fitted top with smocking throughout the body, and a dropped waist that falls to a full mini...
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RUBY

Anastasia mini dress $219 $149

Low Stock
ANASTASIA TANK PINK PETROL GINGHAM | Sleeveless, fitted top with smocking throughout the body to create texture and shape. Features a soft ruffle detail at the hem, which compliments the smocking detail. Make it a set...
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RUBY

Anastasia tank $229 $149

Low Stock
ANDIE SATIN PANT BRONZE | Palazzo style pants with an elastic waist band & tie, in a luxurious bronze satin. These pants are high waisted, uncomplicated and classically cool.
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RUBY

Andie satin pant $269 $79

+1
Low Stock
ANDIE SATIN PANT BUTTER | Palazzo style elastic waist pants with a tie, in a luxurious butter coloured satin. These pants are high waisted, uncomplicated and classically cool.
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RUBY

Andie satin pant $269

Final Sale
ANDRE ROSETTE SHIRT OLIVE STRIPE | Long-line relaxed cotton shirt, designed in an olive stripe. This shirt features a detachable Rosette tie, which can be used to cinch in the shirt as a belt, styled in...
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RUBY

Andre rosette shirt $229 $79

Sale
ANGEL MAXI DRESS BLACK BROIDERY | Our summer staple dress makes a return in an embroidered cotton fabric. Relaxed fit maxi dress with elasticated puff sleeves and a tie neckline with a keyhole detail. The puff...
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RUBY

Angel maxi dress $289 $169

Sale
ANNE PATTERN | The Anne is a versatile wrap style with long slim sleeves and waist ties. Could be a blouse with a peplum hem, top, or dress. Can be made with the...
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LIAM

Anne pattern $50 $19

Sale
APPLE JEAN MIDTOWN BLUE | Straight leg, mid-rise denim jeans with a seamless fold-over waistband. Designed in a mid-tone washed blue, these are your perfect everyday pair of jeans with a twist. 
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RUBY

Apple jean $299 $129

Sale
APPLE SHIRRED DRESS AIRY BLUE | Shirred cotton sundress designed in a fresh airy blue colour. Features a scoop neckline with spaghetti straps, and a dropped waist that falls to a full skirt.
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RUBY

Apple shirred dress $269 $129

Sale
APPLE SHIRRED DRESS COBALT GINGHAM | Shirred cotton sundress designed in a fresh cobalt gingham. Features a scoop neckline with spaghetti straps, and a dropped waist that falls to a full skirt.
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RUBY

Apple shirred dress $269 $199

Sale
B/B CUPHOLDER BROWN BLUE | The B/B Cupholder is designed for one thing, but many occassions. Made to accompany your morning coffee from that place downstairs, mid-afternoon tea breaks, and weekend half-cafs at 5pm to...
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TANCHEN

B/b cupholder $45 $35

Sale
B/B CUPHOLDER NATURAL BLACK | The B/B Cupholder is designed for one thing, but many occassions. Made to accompany your morning coffee from that place downstairs, mid-afternoon tea breaks, and weekend half-cafs at 5pm to...
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TANCHEN

B/b cupholder $45 $35

Second
BAILEY PANT BLACK | Barrel leg pant designed in a mid-weight cotton with a suede-like hand-feel. These pants have the option to be cuffed or uncuffed at the hem, with the use of a...
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RUBY

Bailey pant $239 $99

Second
BAILEY PANT OLIVE | Barrel leg pant designed in a mid-weight cotton with a suede-like hand-feel. These pants have the option to be cuffed or uncuffed at the hem, with the use of a...
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RUBY

Bailey pant $249 $99

Final Sale
BAILEY SWEATER NAVY | Chunky turtle neck sweater designed in a navy cotton yarn. Slouchy and long line, this sweater will wrap you up and have you feeling extra cosy, always.
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RUBY

Bailey sweater $269 $79

Second
BEACH TOWEL BURGUNDY POLKA DOT | Our very own RUBY beach towels! Imagined in our favourite pink and burgundy colour way, in a polka dot design.     RUBY Upside Down recognises that nothing is ever...
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RUBY

Beach towel $109

Second
BEACH TOWEL STAR STRIPE | Our very own RUBY beach towels! Imagined in our favourite pink and burgundy colour way, in a star stripe design.     RUBY Upside Down recognises that nothing is ever...
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RUBY

Beach towel $109

Low Stock
BEAU CARDIGAN WHITE | Long sleeve cardigan designed in a lattice knit. This cardigan sits slightly cropped with a high neckline. Make it a set by pairing this cardigan with the Beau Tank or...
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RUBY

Beau cardigan $199 $99

Sale
BEAU TANK BLACK | Scoop neck tank with a lattice knit, in a black colour. An elevated take on a classic black tank.
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RUBY

Beau tank $139 $99

Final Sale
BEAU TANK WHITE | Scoop neck tank with a lattice knit, in a white colour. An elevated take on a classic white tank.
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RUBY

Beau tank $139 $79

Second
BENNY TIE DRESS BLACK | An update on a Rubette favourite, this maxi dress is imagined in a soft linen with lace trim detailing. Features a panel detail at the waist with two ties and...
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RUBY

Benny tie dress $319 $99

Sale
BERI SHIRT MIDNIGHT BLUE STRIPE | A classic summer button up, designed in a midnight blue striped organic cotton. Wear it open with a tank underneath, or make it a set with our Beri Short.
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RUBY

Beri shirt $189 $129

Sale
BERI SHORT MIDNIGHT BLUE STRIPE | A classic summer short, designed in a midnight blue striped organic cotton. Featuring two side pockets with feature RUBY silver snap dome buttons, an elastic waistband and a mid to...
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RUBY

Beri short $189 $149

Low Stock
BETTINA SATIN MINI DRESS BLACK | V-neck mini dress with short flute sleeves in a lush black satin. Seam detail under the bust and a waist tie means this dress fits to perfection.
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RUBY

Bettina satin mini dress $249 $149

BETTY SCRUNCHIE BLACK SPARKLE | Oversized scrunchie made from the offcuts from our Resort 2025 Collection.
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RUBY

Betty scrunchie $29

+5
Sale
BETTY SCRUNCHIE BROWN DITZY | Oversized scrunchie made from the offcuts from our Resort 2025 Collection.
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RUBY

Betty scrunchie $25 $19

+5
BETTY SCRUNCHIE BURGUNDY ORANGE TARTAN | Oversized scrunchie made from the offcuts from our Blink 2025 collection.
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RUBY

Betty scrunchie $25

+5
Final Sale
BETTY SCRUNCHIE CHARTREUSE | Oversized scrunchie made from the offcuts from our Resort 2024 collection.
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RUBY

Betty scrunchie $29 $15

+5
BETTY SCRUNCHIE FROSTED FLORAL | Oversized scrunchie made from the offcuts from our Resort 2025 Collection.
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RUBY

Betty scrunchie $29

+5
Sale
BETTY SCRUNCHIE NOUVEAU FLORAL | Oversized scrunchie made from the offcuts from our Dough 2025 collection.
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RUBY

Betty scrunchie $25 $19

+5
BETTY SCRUNCHIE SERENITY | Oversized scrunchie made from the offcuts from our Locket Collection.
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RUBY

Betty scrunchie $29

+5
Sale
BETTY SCRUNCHIE TEQUILA SUNRISE FLORAL | Oversized scrunchie made from the offcuts from our Resort 2025 collection.
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RUBY

Betty scrunchie $25 $19

+5
BETTY SCRUNCHIE VERMILLION | Oversized scrunchie made from the offcuts from our Mira Slip Dress.
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RUBY

Betty scrunchie $29

+5
Low Stock
BIG FLOWER HAIR CLAW SILVER | This silver chromatic hair claw, this is a staple accessory for any occasion. Holds a full head of hair and is comfortable enough to wear from morning to night.
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RUBY

Big flower hair claw $29

Sale
BLANCA DRESS BLACK | Crafted in a cotton fabric with cap sleeves and ruched detailing at the bust, this dress can be worn on or off the shoulder. Features a tie below the bust...
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RUBY

Blanca dress $319 $249

Low Stock
BLINK DENIM MICRO SHORT LIGHT BLUE | Denim micro shorts designed in a light blue wash. Features a low-rise, with a 5-pocket design and a zip fly. An easy summer throw-on short.
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RUBY

Blink denim micro short $169 $79