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RUBY Says

Putting a RUBY twist on everyday language ~ a nod to keepsakes of a Kiwi summer ~ Explore RUBY Says in store and online now...

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Low Stock
SUNFLOWER T-SHIRT WHITE | A twist on your classic white t-shirt, with an exaggerated off shoulder neckline. Features a drawstring side seam and woven flower patch on the hem. SUNFLOWER T-SHIRT WHITE | A twist on your classic white t-shirt, with an exaggerated off shoulder neckline. Features a drawstring side seam and woven flower patch on the hem.
SUNFLOWER T-SHIRT WHITE | A twist on your classic white t-shirt, with an exaggerated off shoulder neckline. Features a drawstring side seam and woven flower patch on the hem. SUNFLOWER T-SHIRT WHITE | A twist on your classic white t-shirt, with an exaggerated off shoulder neckline. Features a drawstring side seam and woven flower patch on the hem. SUNFLOWER T-SHIRT WHITE | A twist on your classic white t-shirt, with an exaggerated off shoulder neckline. Features a drawstring side seam and woven flower patch on the hem.
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RUBY

Sunflower t-shirt $99 $79

Out of stock
RUBY SAYS EAT YOUR GREENS TOTE KHAKI | Our RUBY Says Eat Your Greens tote bag, bringing all the summer vibes! Featuring an embroidered graphic and rope handles, this tote is perfect for just about everything. RUBY SAYS EAT YOUR GREENS TOTE KHAKI | Our RUBY Says Eat Your Greens tote bag, bringing all the summer vibes! Featuring an embroidered graphic and rope handles, this tote is perfect for just about everything.
RUBY SAYS EAT YOUR GREENS TOTE KHAKI | Our RUBY Says Eat Your Greens tote bag, bringing all the summer vibes! Featuring an embroidered graphic and rope handles, this tote is perfect for just about everything. RUBY SAYS EAT YOUR GREENS TOTE KHAKI | Our RUBY Says Eat Your Greens tote bag, bringing all the summer vibes! Featuring an embroidered graphic and rope handles, this tote is perfect for just about everything.
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RUBY

Ruby says eat your greens tote $69

Sale
RUBY SAYS SPF TOTE BLACK | Our RUBY Says SPF tote bag, bringing all the summer vibes! Featuring an embroidered graphic and rope handles, this tote is perfect for just about everything. RUBY SAYS SPF TOTE BLACK | Our RUBY Says SPF tote bag, bringing all the summer vibes! Featuring an embroidered graphic and rope handles, this tote is perfect for just about everything.
RUBY SAYS SPF TOTE BLACK | Our RUBY Says SPF tote bag, bringing all the summer vibes! Featuring an embroidered graphic and rope handles, this tote is perfect for just about everything. RUBY SAYS SPF TOTE BLACK | Our RUBY Says SPF tote bag, bringing all the summer vibes! Featuring an embroidered graphic and rope handles, this tote is perfect for just about everything.
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RUBY

Ruby says spf tote $69 $39

Low Stock
BUTTERFLY SHORT PINK STRIPE | High-waisted cotton shorts designed in a pink stripe organic cotton. Featuring a woven RUBY patch on the leg and pocket detail. Make it a set by pairing these shorts with the Trulli Top. BUTTERFLY SHORT PINK STRIPE | High-waisted cotton shorts designed in a pink stripe organic cotton. Featuring a woven RUBY patch on the leg and pocket detail. Make it a set by pairing these shorts with the Trulli Top.
BUTTERFLY SHORT PINK STRIPE | High-waisted cotton shorts designed in a pink stripe organic cotton. Featuring a woven RUBY patch on the leg and pocket detail. Make it a set by pairing these shorts with the Trulli Top. BUTTERFLY SHORT PINK STRIPE | High-waisted cotton shorts designed in a pink stripe organic cotton. Featuring a woven RUBY patch on the leg and pocket detail. Make it a set by pairing these shorts with the Trulli Top. BUTTERFLY SHORT PINK STRIPE | High-waisted cotton shorts designed in a pink stripe organic cotton. Featuring a woven RUBY patch on the leg and pocket detail. Make it a set by pairing these shorts with the Trulli Top.
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RUBY

Butterfly short $169 $59

Low Stock
RUBY SAYS T-SHIRT RUBY SAYS SPF | Cotton t-shirt with a feature RUBY Says SPF design screen printed on the back. The perfect vintage looking summer t-shirt. RUBY SAYS T-SHIRT RUBY SAYS SPF | Cotton t-shirt with a feature RUBY Says SPF design screen printed on the back. The perfect vintage looking summer t-shirt.
RUBY SAYS T-SHIRT RUBY SAYS SPF | Cotton t-shirt with a feature RUBY Says SPF design screen printed on the back. The perfect vintage looking summer t-shirt. RUBY SAYS T-SHIRT RUBY SAYS SPF | Cotton t-shirt with a feature RUBY Says SPF design screen printed on the back. The perfect vintage looking summer t-shirt. RUBY SAYS T-SHIRT RUBY SAYS SPF | Cotton t-shirt with a feature RUBY Says SPF design screen printed on the back. The perfect vintage looking summer t-shirt.
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RUBY

Ruby says t-shirt $119 $89

Out of stock
BERI SHORT MIDNIGHT BLUE STRIPE | A classic summer short, designed in a midnight blue striped organic cotton. Featuring two side pockets with feature RUBY silver snap dome buttons, an elastic waistband and a mid to high rise fit. Make it a set with our Trulli... BERI SHORT MIDNIGHT BLUE STRIPE | A classic summer short, designed in a midnight blue striped organic cotton. Featuring two side pockets with feature RUBY silver snap dome buttons, an elastic waistband and a mid to high rise fit. Make it a set with our Trulli...
BERI SHORT MIDNIGHT BLUE STRIPE | A classic summer short, designed in a midnight blue striped organic cotton. Featuring two side pockets with feature RUBY silver snap dome buttons, an elastic waistband and a mid to high rise fit. Make it a set with our Trulli... BERI SHORT MIDNIGHT BLUE STRIPE | A classic summer short, designed in a midnight blue striped organic cotton. Featuring two side pockets with feature RUBY silver snap dome buttons, an elastic waistband and a mid to high rise fit. Make it a set with our Trulli... BERI SHORT MIDNIGHT BLUE STRIPE | A classic summer short, designed in a midnight blue striped organic cotton. Featuring two side pockets with feature RUBY silver snap dome buttons, an elastic waistband and a mid to high rise fit. Make it a set with our Trulli...
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RUBY

Beri short $189 $79

Sale
BUTTERFLY T-SHIRT WHITE | Cotton baby-tee designed in a super soft organic cotton ribbed knit. Features our RUBY flower logo on the front. BUTTERFLY T-SHIRT WHITE | Cotton baby-tee designed in a super soft organic cotton ribbed knit. Features our RUBY flower logo on the front.
BUTTERFLY T-SHIRT WHITE | Cotton baby-tee designed in a super soft organic cotton ribbed knit. Features our RUBY flower logo on the front. BUTTERFLY T-SHIRT WHITE | Cotton baby-tee designed in a super soft organic cotton ribbed knit. Features our RUBY flower logo on the front. BUTTERFLY T-SHIRT WHITE | Cotton baby-tee designed in a super soft organic cotton ribbed knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly t-shirt $119 $69

Sale
BUTTERFLY TANK WHITE | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front. BUTTERFLY TANK WHITE | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
BUTTERFLY TANK WHITE | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front. BUTTERFLY TANK WHITE | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front. BUTTERFLY TANK WHITE | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly tank $99 $69

Low Stock
BUTTERFLY TANK BLACK | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front. BUTTERFLY TANK BLACK | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
BUTTERFLY TANK BLACK | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front. BUTTERFLY TANK BLACK | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front. BUTTERFLY TANK BLACK | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly tank $99 $69

Sale
BUTTERFLY T-SHIRT BLACK | Cotton baby-tee designed in a super soft organic cotton ribbed knit. Features our RUBY flower logo on the front. BUTTERFLY T-SHIRT BLACK | Cotton baby-tee designed in a super soft organic cotton ribbed knit. Features our RUBY flower logo on the front.
BUTTERFLY T-SHIRT BLACK | Cotton baby-tee designed in a super soft organic cotton ribbed knit. Features our RUBY flower logo on the front. BUTTERFLY T-SHIRT BLACK | Cotton baby-tee designed in a super soft organic cotton ribbed knit. Features our RUBY flower logo on the front. BUTTERFLY T-SHIRT BLACK | Cotton baby-tee designed in a super soft organic cotton ribbed knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly t-shirt $119 $89

Out of stock
NAPOLEON MINI CHILLY BIN PINK BURGUNDY POLKA DOT | Introducing your new ultimate summer accessory, our very own RUBY x Napoleon Mini Chilly Bin. Napoleon’s journey began in 2017, as a simple answer to a not-so-simple question: 'Where can I find a chilly bin that can handle New Zealand... NAPOLEON MINI CHILLY BIN PINK BURGUNDY POLKA DOT | Introducing your new ultimate summer accessory, our very own RUBY x Napoleon Mini Chilly Bin. Napoleon’s journey began in 2017, as a simple answer to a not-so-simple question: 'Where can I find a chilly bin that can handle New Zealand...
NAPOLEON MINI CHILLY BIN PINK BURGUNDY POLKA DOT | Introducing your new ultimate summer accessory, our very own RUBY x Napoleon Mini Chilly Bin. Napoleon’s journey began in 2017, as a simple answer to a not-so-simple question: 'Where can I find a chilly bin that can handle New Zealand... NAPOLEON MINI CHILLY BIN PINK BURGUNDY POLKA DOT | Introducing your new ultimate summer accessory, our very own RUBY x Napoleon Mini Chilly Bin. Napoleon’s journey began in 2017, as a simple answer to a not-so-simple question: 'Where can I find a chilly bin that can handle New Zealand...
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RUBY X NAPOLEON

Napoleon mini chilly bin $159

Low Stock
RUBY SAYS T-SHIRT EAT YOUR GREENS | Cotton t-shirt with a feature RUBY Says Eat Your Greens design screen printed on the back. The perfect vintage looking summer t-shirt. RUBY SAYS T-SHIRT EAT YOUR GREENS | Cotton t-shirt with a feature RUBY Says Eat Your Greens design screen printed on the back. The perfect vintage looking summer t-shirt.
RUBY SAYS T-SHIRT EAT YOUR GREENS | Cotton t-shirt with a feature RUBY Says Eat Your Greens design screen printed on the back. The perfect vintage looking summer t-shirt. RUBY SAYS T-SHIRT EAT YOUR GREENS | Cotton t-shirt with a feature RUBY Says Eat Your Greens design screen printed on the back. The perfect vintage looking summer t-shirt. RUBY SAYS T-SHIRT EAT YOUR GREENS | Cotton t-shirt with a feature RUBY Says Eat Your Greens design screen printed on the back. The perfect vintage looking summer t-shirt.
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RUBY

Ruby says t-shirt $119 $89

Out of stock
BUTTERFLY CAP BROWN | The perfect finishing touch to any outfit, introducing our new Butterfly embroidered cap. A brown cotton with contrasting pink RUBY flower logo embroidered on the front. BUTTERFLY CAP BROWN | The perfect finishing touch to any outfit, introducing our new Butterfly embroidered cap. A brown cotton with contrasting pink RUBY flower logo embroidered on the front.
BUTTERFLY CAP BROWN | The perfect finishing touch to any outfit, introducing our new Butterfly embroidered cap. A brown cotton with contrasting pink RUBY flower logo embroidered on the front. BUTTERFLY CAP BROWN | The perfect finishing touch to any outfit, introducing our new Butterfly embroidered cap. A brown cotton with contrasting pink RUBY flower logo embroidered on the front.
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RUBY

Butterfly cap $79 $59

Out of stock
BUTTERFLY SHIRT PINK STRIPE | A twist on the classic button-up shirt, designed in a pink stripe organic cotton. Cropped at the front with an adjustable drawstring that can be worn open or cinched. Make it a set with our Butterfly Short. BUTTERFLY SHIRT PINK STRIPE | A twist on the classic button-up shirt, designed in a pink stripe organic cotton. Cropped at the front with an adjustable drawstring that can be worn open or cinched. Make it a set with our Butterfly Short.
BUTTERFLY SHIRT PINK STRIPE | A twist on the classic button-up shirt, designed in a pink stripe organic cotton. Cropped at the front with an adjustable drawstring that can be worn open or cinched. Make it a set with our Butterfly Short. BUTTERFLY SHIRT PINK STRIPE | A twist on the classic button-up shirt, designed in a pink stripe organic cotton. Cropped at the front with an adjustable drawstring that can be worn open or cinched. Make it a set with our Butterfly Short. BUTTERFLY SHIRT PINK STRIPE | A twist on the classic button-up shirt, designed in a pink stripe organic cotton. Cropped at the front with an adjustable drawstring that can be worn open or cinched. Make it a set with our Butterfly Short.
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RUBY

Butterfly shirt $199 $79

Sale
FRONT LEFT PARKA IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival parka, designed in a showerproof iridescent fabric. With secure zip pockets, drawstring hem and a hood, this parka can take you from a weekend walk to... FRONT LEFT PARKA IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival parka, designed in a showerproof iridescent fabric. With secure zip pockets, drawstring hem and a hood, this parka can take you from a weekend walk to...
FRONT LEFT PARKA IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival parka, designed in a showerproof iridescent fabric. With secure zip pockets, drawstring hem and a hood, this parka can take you from a weekend walk to... FRONT LEFT PARKA IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival parka, designed in a showerproof iridescent fabric. With secure zip pockets, drawstring hem and a hood, this parka can take you from a weekend walk to... FRONT LEFT PARKA IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival parka, designed in a showerproof iridescent fabric. With secure zip pockets, drawstring hem and a hood, this parka can take you from a weekend walk to...
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RUBY

Front left parka $169 $79

Low Stock
RUBY DRINK BOTTLE AMETHYST | Our very own custom Nalgene drink bottle with a resort design to keep you hydrated over summer. RUBY DRINK BOTTLE AMETHYST | Our very own custom Nalgene drink bottle with a resort design to keep you hydrated over summer.
RUBY DRINK BOTTLE AMETHYST | Our very own custom Nalgene drink bottle with a resort design to keep you hydrated over summer. RUBY DRINK BOTTLE AMETHYST | Our very own custom Nalgene drink bottle with a resort design to keep you hydrated over summer.
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NALGENE

Ruby drink bottle $49

Low Stock
BUTTERFLY MINI DRESS BLACK | Tank style mini dress designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front. BUTTERFLY MINI DRESS BLACK | Tank style mini dress designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
BUTTERFLY MINI DRESS BLACK | Tank style mini dress designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front. BUTTERFLY MINI DRESS BLACK | Tank style mini dress designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front. BUTTERFLY MINI DRESS BLACK | Tank style mini dress designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly mini dress $139 $49

Low Stock
BERI SHIRT MIDNIGHT BLUE STRIPE | A classic summer button up, designed in a midnight blue striped organic cotton. Wear it open with a tank underneath, or make it a set with our Beri Short. BERI SHIRT MIDNIGHT BLUE STRIPE | A classic summer button up, designed in a midnight blue striped organic cotton. Wear it open with a tank underneath, or make it a set with our Beri Short.
BERI SHIRT MIDNIGHT BLUE STRIPE | A classic summer button up, designed in a midnight blue striped organic cotton. Wear it open with a tank underneath, or make it a set with our Beri Short. BERI SHIRT MIDNIGHT BLUE STRIPE | A classic summer button up, designed in a midnight blue striped organic cotton. Wear it open with a tank underneath, or make it a set with our Beri Short. BERI SHIRT MIDNIGHT BLUE STRIPE | A classic summer button up, designed in a midnight blue striped organic cotton. Wear it open with a tank underneath, or make it a set with our Beri Short.
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RUBY

Beri shirt $189 $69

Sale
BUTTERFLY CAP YELLOW | The perfect finishing touch to any outfit, introducing our new Butterfly embroidered cap. A butter yellow cotton with contrasting blue RUBY flower logo embroidered on the front. BUTTERFLY CAP YELLOW | The perfect finishing touch to any outfit, introducing our new Butterfly embroidered cap. A butter yellow cotton with contrasting blue RUBY flower logo embroidered on the front.
BUTTERFLY CAP YELLOW | The perfect finishing touch to any outfit, introducing our new Butterfly embroidered cap. A butter yellow cotton with contrasting blue RUBY flower logo embroidered on the front. BUTTERFLY CAP YELLOW | The perfect finishing touch to any outfit, introducing our new Butterfly embroidered cap. A butter yellow cotton with contrasting blue RUBY flower logo embroidered on the front.
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RUBY

Butterfly cap $79 $39

Sale
FRONT LEFT SHORT IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival short, designed in a showerproof iridescent fabric. With secure zip pockets and an elastic waistband, these shorts can take you from a weekend walk to front... FRONT LEFT SHORT IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival short, designed in a showerproof iridescent fabric. With secure zip pockets and an elastic waistband, these shorts can take you from a weekend walk to front...
FRONT LEFT SHORT IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival short, designed in a showerproof iridescent fabric. With secure zip pockets and an elastic waistband, these shorts can take you from a weekend walk to front... FRONT LEFT SHORT IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival short, designed in a showerproof iridescent fabric. With secure zip pockets and an elastic waistband, these shorts can take you from a weekend walk to front... FRONT LEFT SHORT IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival short, designed in a showerproof iridescent fabric. With secure zip pockets and an elastic waistband, these shorts can take you from a weekend walk to front...
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RUBY

Front left short $99 $49