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RUBY Says

Putting a RUBY twist on everyday language ~ a nod to keepsakes of a Kiwi summer ~ Explore RUBY Says in store and online now...

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New
SUNFLOWER T-SHIRT WHITE | A twist on your classic white t-shirt, with an exaggerated off shoulder neckline. Features a drawstring side seam and woven flower patch on the hem.
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RUBY

Sunflower t-shirt $99

New
BUTTERFLY SHORT PINK STRIPE | High-waisted cotton shorts designed in a pink stripe organic cotton. Featuring a woven RUBY patch on the leg and pocket detail. Make it a set by pairing these shorts with...
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RUBY

Butterfly short $169

New
BERI SHORT MIDNIGHT BLUE STRIPE | A classic summer short, designed in a midnight blue striped organic cotton. Featuring two side pockets with feature RUBY silver snap dome buttons, an elastic waistband and a mid to...
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RUBY

Beri short $189

New
RUBY SAYS T-SHIRT RUBY SAYS SPF | Cotton t-shirt with a feature RUBY Says SPF design screen printed on the back. The perfect vintage looking summer t-shirt.
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RUBY

Ruby says t-shirt $119

New
NAPOLEON MINI CHILLY BIN PINK BURGUNDY POLKA DOT | Introducing your new ultimate summer accessory, our very own RUBY x Napoleon Mini Chilly Bin. Napoleon’s journey began in 2017, as a simple answer to a not-so-simple question: 'Where can...
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RUBY X NAPOLEON

Napoleon mini chilly bin $159

New
RUBY SAYS EAT YOUR GREENS TOTE KHAKI | Our RUBY Says Eat Your Greens tote bag, bringing all the summer vibes! Featuring an embroidered graphic and rope handles, this tote is perfect for just about everything.
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RUBY

Ruby says eat your greens tote $69

New
RUBY SAYS T-SHIRT EAT YOUR GREENS | Cotton t-shirt with a feature RUBY Says Eat Your Greens design screen printed on the back. The perfect vintage looking summer t-shirt.
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RUBY

Ruby says t-shirt $119

New
RUBY SAYS SPF TOTE BLACK | Our RUBY Says SPF tote bag, bringing all the summer vibes! Featuring an embroidered graphic and rope handles, this tote is perfect for just about everything.
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RUBY

Ruby says spf tote $69

New
BUTTERFLY TANK WHITE | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly tank $99

New
BUTTERFLY SHIRT PINK STRIPE | A twist on the classic button-up shirt, designed in a pink stripe organic cotton. Cropped at the front with an adjustable drawstring that can be worn open or cinched. Make...
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RUBY

Butterfly shirt $199

New
BUTTERFLY TANK BLACK | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly tank $99

New
RUBY DRINK BOTTLE AMETHYST | Our very own custom Nalgene drink bottle with a resort design to keep you hydrated over summer.
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NALGENE

Ruby drink bottle $49

New
BUTTERFLY CAP BROWN | The perfect finishing touch to any outfit, introducing our new Butterfly embroidered cap. A brown cotton with contrasting pink RUBY flower logo embroidered on the front.
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RUBY

Butterfly cap $79

New
BERI SHIRT MIDNIGHT BLUE STRIPE | A classic summer button up, designed in a midnight blue striped organic cotton. Wear it open with a tank underneath, or make it a set with our Beri Short.
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RUBY

Beri shirt $209

New
BUTTERFLY T-SHIRT BLACK | Cotton baby-tee designed in a super soft organic cotton ribbed knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly t-shirt $119

New
BUTTERFLY T-SHIRT WHITE | Cotton baby-tee designed in a super soft organic cotton ribbed knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly t-shirt $119

New
BUTTERFLY MINI DRESS BLACK | Tank style mini dress designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly mini dress $139

New
BUTTERFLY CAP YELLOW | The perfect finishing touch to any outfit, introducing our new Butterfly embroidered cap. A butter yellow cotton with contrasting blue RUBY flower logo embroidered on the front.
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RUBY

Butterfly cap $79

New
FRONT LEFT PARKA IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival parka, designed in a showerproof iridescent fabric. With secure zip pockets, drawstring hem and a hood,...
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RUBY

Front left parka $169

New
FRONT LEFT SHORT IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival short, designed in a showerproof iridescent fabric. With secure zip pockets and an elastic waistband, these...
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RUBY

Front left short $99