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New
SIMONA SHIRT DRESS SOFT PINK | Short-sleeve cotton midi dress, designed with pleating and a tie front closure. Simple and sweet, this dress has a bit of stretch to ensure a good fit and a placket...
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RUBY

Simona shirt dress $289

New
SANDLER SKIRT NAVY STRIPE | Tennis style maxi skirt with a pleated drop waist. Designed in a navy striped cotton, this skirt is floaty when you walk and is cool to wear.
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RUBY

Sandler skirt $269

Coming Soon
RODEO MINI SKIRT NAVY STRIPE | Ballerina-inspired wrap mini skirt designed in a crisp navy striped cotton. This skirt can be styled over pants, on its own or, you can even try tying the wrap as...
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RUBY

Rodeo mini skirt $219

New
RODEO MAXI SKIRT CHARTREUSE | Ballerina-inspired wrap maxi skirt designed in a vibrant chartreuse. This skirt can be styled on its own or, you can even try tying the wrap as a bodice dress.
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RUBY

Rodeo maxi skirt $269

New
RAQUEL TOP BLUE GINGHAM | Crafted in a cobalt gingham fabric with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to sit close...
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RUBY

Raquel top $239

New
RAQUEL BOW SHORT BLUE GINGHAM | Mid-waist cotton shorts designed in a blue gingham. These shorts feature a bow detail at each side seam. Make it a set by pairing these shorts with the Raquel Top. 
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RUBY

Raquel bow short $169

New
NONI RUFFLE TOP LILAC CANDY STRIPE | Short sleeve organic cotton blouse, design with feature ruffled sleeves and a ruffle peplum hem. This top has bust shaping and a v-neckline, which makes for an easy-wear style.
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RUBY

Noni ruffle top $239

New
MARGIE TIE-BACK TOP BROWN BUTTER STRIPE | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim...
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RUBY

Margie tie-back top $239

+5
New
IDA SHORT BROWN BUTTER STRIPE | Boxer-style short designed in a brown butter organic cotton. These shorts are relaxed and easy to wear and perfectly pair with our Margie Tie-Back Top and Ida Shirt.
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RUBY

Ida short $159

New
IDA SHIRT BROWN BUTTER STRIPE | Relaxed crisp shirt with classic shirt detailing and a large contrast stripe pocket, designed in brown butter striped organic cotton. This piece is a timeless wardrobe staple that you will...
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RUBY

Ida shirt $219

New
HERO MAXI DRESS BLUE GINGHAM | Double strap maxi dress with a plunge neckline, shirred waist detail, and side split in an organic blue gingham cotton. The shirring at the waist accentuates the full skirt.
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RUBY

Hero maxi dress $299

Coming Soon
CARMEN BODICE BROWN BUTTER STRIPE | Bodice-style top that appears floaty and relaxed, but is supportive against the body with hidden boning detailing underneath. This top has a feature bow at the centre, that can be...
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RUBY

Carmen bodice $209

Coming Soon
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RUBY

Carmela bow dress $319

Coming Soon
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RUBY

Benny tie dress $289

New
MARGIE TIE-BACK TOP LILAC STRIPE | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim....
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RUBY

Margie tie-back top $239

+5
New
HYDRA OFF SHOULDER BLOUSE OCEAN | Short sleeve blouse with a gathered neckline and a tie at the centre front made from a delicate translucent ramie voile. This blouse can be worn on or off the...
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RUBY

Hydra off shoulder blouse $199

New
ANDIE LINEN PANT BLACK | Palazzo style elastic waist pants with a tie, in a light-weight black linen. These pants are high waisted, uncomplicated, and classically cool.
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RUBY

Andie linen pant $249

Coming Soon
TRULLI SKIRT LILAC STRIPE | Floaty basque style maxi skirt imagined in a lilac striped cotton with a slight bubble texture. This skirt features a dropped bodice style waistline, that falls to a full, wide...
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RUBY

Trulli skirt $269

+1
New
TRULLI RELAXED DRESS RED GINGHAM | Relaxed fitting cotton maxi dress featuring a scooped neckline, dropped waist detail and spaghetti straps. Designed to be floaty, this dress is the perfect staple dress.
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RUBY

Trulli relaxed dress $249

New
RODEO MAXI SKIRT BLACK GINGHAM | Ballerina-inspired wrap maxi skirt designed in a black gingham. This skirt can be styled on its own or, you can even try tying the wrap as a bodice dress.
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RUBY

Rodeo maxi skirt $269

Coming Soon
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RUBY

Relaxe tuck pant $219

New
RAQUEL TOP WHITE | Crafted in a crisp white cotton with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to sit close...
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RUBY

Raquel top $239

Low Stock
PETAL RUFFLE MIDI DRESS BLACK GINGHAM | V-neck cotton midi dress with ruffle detailing at the bust, made in a lightweight black gingham. Fitted around the waist flowing to an A-line skirt, this dress is a timeless...
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RUBY

Petal ruffle midi dress $269

New
MONACO TANK BLUE SKY STRIPE | Sleeveless bodice style tank designed in a stretch blue striped cotton. This top features dainty straps and bust detailing, creating a sweetheart neckline. Make it a set by pairing this...
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RUBY

Monaco tank $179

New
MARNIE MAXI DRESS JAVA | Babydoll maxi dress designed in a java coloured cotton. This dress features 'puff' ruched straps and bust detailing that falls to an A-line gathered mini skirt.
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RUBY

Marnie maxi dress $289

New
EDDIE SHIRT SOFT PINK | A RUBY spin on a classic shirt shape, Eddie is a crisp pink shirt that will bring fun into your wardrobe. Features a close fit that nips in at the...
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RUBY

Eddie shirt $249

Out of stock
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RUBY

Kyle wrap shirt lookbook 2 $0

Out of stock
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RUBY

Black tie dress serenity lookbook 2 $0

Out of stock
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RUBY

White linen liam dress lookbook 1 $0

Out of stock
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RUBY

Kyle shirt white lookbook 1 $0

Out of stock
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RUBY

Delilah wrap dress black lookbook 2 $0

Out of stock
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RUBY

Liz top liz jacquard white lookbook 2 $0

Out of stock
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RUBY

Liz gown jacquard black lookbook 2 $0

Out of stock
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RUBY

Liz gown jacquard white lookbook 1 $0

Out of stock
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RUBY

Delilah slip butter lookbook 1 $0

Out of stock
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RUBY

Delilah slip lookbook 2 $0

New
BETTY SCRUNCHIE CHARTREUSE | Oversized scrunchie made from the offcuts from our Resort 2024 collection.
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RUBY

Betty scrunchie $29

New
SABRINA SCRUNCHIE BLUE RASPBERRY TARTAN | Small scrunchie made from the offcuts of our Resort 24 collection.
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RUBY

Sabrina scrunchie $25

PALOMA HAIR CLAW LILAC | Lilac hair claw, this is a staple accessory for summer - perfect for beach hair. Holds half a head of hair and is comfortable enough to wear from morning to night.
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RUBY

Paloma hair claw $25

+2
PALOMA HAIR CLAW BURGUNDY | Burgundy hair claw, this is a staple accessory for summer - perfect for beach hair. Holds half a head of hair and is comfortable enough to wear from morning to night.
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RUBY

Paloma hair claw $25

+2
PALOMA HAIR CLAW CREAM BLACK | Cream black hair claw, this is a staple accessory for summer - perfect for beach hair. Holds half a head of hair and is comfortable enough to wear from morning to...
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RUBY

Paloma hair claw $25

+2
MARBLE HAIR CLAW BLUE | This blue hair claw is a staple accessory for summer - perfect for beach hair. Big enough to hold a full head of hair and comfortable enough to wear from...
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RUBY

Marble hair claw $25

New
RESORT SCREENSAVER SPLASH | Introducing our artist collab for RUBY Resort 2024 artwork, with Shelley Bottecilli. Shelley’s fresh designs bring a sense of fun and lightheartedness to the collection, featuring bold lines, bright colours...
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RUBY

Resort screensaver $0

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RUBY

Corvette trouser $249

+7
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RUBY

Betty scrunchie $25

New
TRULLI SKIRT WHITE LINEN | Floaty basque style maxi skirt imagined in a white linen. This skirt features a bodice-style waistline, that falls to a full, wide skirt. Lace trim at the dropped waistline and...
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RUBY

Trulli skirt $279

+1
Low Stock
TRULLI DRESS GARNET | Sleeveless cotton midi dress with a square neckline and shirred bodice and straps. This dress falls to a full A-line skirt, that features pockets to house all your essentials.
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RUBY

Trulli dress $299

New
EMMA KNIT TOP RED BLUE STRIPE | Off-shoulder knitted top crafted in a mid-weight striped knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit top $149

+7
New
TRULLI RUCHED MINI DRESS BLACK | Sleeveless cotton mini dress with a square neckline and shirred bodice and straps. This dress falls to an A-line skirt, that features pockets to house all your essentials.
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RUBY

Trulli ruched mini dress $259