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  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

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New
BOW TIE LAPTOP CASE 13" BUTTER POLKA DOT | Our very own RUBY laptop case! This case is quilted and stuffed to provide your 13"/14" laptop or tablet with just enough padding for comfortable rides. Designed in our butter polka dot colourway. BOW TIE LAPTOP CASE 13" BUTTER POLKA DOT | Our very own RUBY laptop case! This case is quilted and stuffed to provide your 13"/14" laptop or tablet with just enough padding for comfortable rides. Designed in our butter polka dot colourway.
BOW TIE LAPTOP CASE 13" BUTTER POLKA DOT | Our very own RUBY laptop case! This case is quilted and stuffed to provide your 13"/14" laptop or tablet with just enough padding for comfortable rides. Designed in our butter polka dot colourway. BOW TIE LAPTOP CASE 13
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RUBY

Bow tie laptop case 13" $69

New
RIBBON CAP SOFT PINK | The perfect finishing touch to any outfit, our classic RUBY cap featuring the Resort 2026 femme logo embroidered on the front. Designed in a classic soft pink with matching pink embroidery. RIBBON CAP SOFT PINK | The perfect finishing touch to any outfit, our classic RUBY cap featuring the Resort 2026 femme logo embroidered on the front. Designed in a classic soft pink with matching pink embroidery.
RIBBON CAP SOFT PINK | The perfect finishing touch to any outfit, our classic RUBY cap featuring the Resort 2026 femme logo embroidered on the front. Designed in a classic soft pink with matching pink embroidery. RIBBON CAP SOFT PINK | The perfect finishing touch to any outfit, our classic RUBY cap featuring the Resort 2026 femme logo embroidered on the front. Designed in a classic soft pink with matching pink embroidery.
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RUBY

Ribbon cap $79

New
SLIM SQUARE FLIP FLOPS BLACK | We love our Havis ~ the unofficial uniform of summer. These classic shapes + colours are made for the Rubette days spent between the bach, beach + everywhere in between.  The Havaianas Slim Square Flip Flops in black are a fan-favorite. The square-toe silhouette is... SLIM SQUARE FLIP FLOPS BLACK | We love our Havis ~ the unofficial uniform of summer. These classic shapes + colours are made for the Rubette days spent between the bach, beach + everywhere in between.  The Havaianas Slim Square Flip Flops in black are a fan-favorite. The square-toe silhouette is...
SLIM SQUARE FLIP FLOPS BLACK | We love our Havis ~ the unofficial uniform of summer. These classic shapes + colours are made for the Rubette days spent between the bach, beach + everywhere in between.  The Havaianas Slim Square Flip Flops in black are a fan-favorite. The square-toe silhouette is... SLIM SQUARE FLIP FLOPS BLACK | We love our Havis ~ the unofficial uniform of summer. These classic shapes + colours are made for the Rubette days spent between the bach, beach + everywhere in between.  The Havaianas Slim Square Flip Flops in black are a fan-favorite. The square-toe silhouette is...
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HAVAIANAS

Slim square flip flops $49

New
BONNIE BUBBLE HAIR CLAW BLOOM | Bloom bubble hair claw, this is a staple accessory for any occasion. Big enough to hold a full head of hair and comfortable enough to wear from morning to night. BONNIE BUBBLE HAIR CLAW BLOOM | Bloom bubble hair claw, this is a staple accessory for any occasion. Big enough to hold a full head of hair and comfortable enough to wear from morning to night.
BONNIE BUBBLE HAIR CLAW BLOOM | Bloom bubble hair claw, this is a staple accessory for any occasion. Big enough to hold a full head of hair and comfortable enough to wear from morning to night. BONNIE BUBBLE HAIR CLAW BLOOM | Bloom bubble hair claw, this is a staple accessory for any occasion. Big enough to hold a full head of hair and comfortable enough to wear from morning to night.
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RUBY

Bonnie bubble hair claw $29

New
BONNIE BUBBLE MINI HAIR CLAW AQUA | Mini aqua bubble hair claw, this is a staple accessory for any occasion. Holds half a head of hair and is comfortable enough to wear from morning to night. BONNIE BUBBLE MINI HAIR CLAW AQUA | Mini aqua bubble hair claw, this is a staple accessory for any occasion. Holds half a head of hair and is comfortable enough to wear from morning to night.
BONNIE BUBBLE MINI HAIR CLAW AQUA | Mini aqua bubble hair claw, this is a staple accessory for any occasion. Holds half a head of hair and is comfortable enough to wear from morning to night. BONNIE BUBBLE MINI HAIR CLAW AQUA | Mini aqua bubble hair claw, this is a staple accessory for any occasion. Holds half a head of hair and is comfortable enough to wear from morning to night.
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RUBY

Bonnie bubble mini hair claw $19

New
RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
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RUBY

Rudi tank $139

+1
New
BETTY SCRUNCHIE ANISE STRIPE | Oversized scrunchie made from the offcuts from our anise stripe styles. BETTY SCRUNCHIE ANISE STRIPE | Oversized scrunchie made from the offcuts from our anise stripe styles.
BETTY SCRUNCHIE ANISE STRIPE | Oversized scrunchie made from the offcuts from our anise stripe styles. BETTY SCRUNCHIE ANISE STRIPE | Oversized scrunchie made from the offcuts from our anise stripe styles.
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RUBY

Betty scrunchie $29

New
QUILTED POUCH BUTTER POLKA DOT | Our very own RUBY quilted pouch! This bag is quilted and stuffed to provide a comfortable home for all your essentials, from stationary to notebooks to an e-reader. Designed in our butter polka dot colourway. QUILTED POUCH BUTTER POLKA DOT | Our very own RUBY quilted pouch! This bag is quilted and stuffed to provide a comfortable home for all your essentials, from stationary to notebooks to an e-reader. Designed in our butter polka dot colourway.
QUILTED POUCH BUTTER POLKA DOT | Our very own RUBY quilted pouch! This bag is quilted and stuffed to provide a comfortable home for all your essentials, from stationary to notebooks to an e-reader. Designed in our butter polka dot colourway. QUILTED POUCH BUTTER POLKA DOT | Our very own RUBY quilted pouch! This bag is quilted and stuffed to provide a comfortable home for all your essentials, from stationary to notebooks to an e-reader. Designed in our butter polka dot colourway.
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RUBY

Quilted pouch $39

LIMITED EDITION
WYLIE TRIANGLE BIKINI TOP VERMILLION | Named after the Wylie's Baths in Sydney, this vermillion bikini top is designed in a classic triangle style with a vibrant pink lace trim. With adjustable ties for a flexible fit, make it a set with the Wylie Tie-side Bikini... WYLIE TRIANGLE BIKINI TOP VERMILLION | Named after the Wylie's Baths in Sydney, this vermillion bikini top is designed in a classic triangle style with a vibrant pink lace trim. With adjustable ties for a flexible fit, make it a set with the Wylie Tie-side Bikini...
WYLIE TRIANGLE BIKINI TOP VERMILLION | Named after the Wylie's Baths in Sydney, this vermillion bikini top is designed in a classic triangle style with a vibrant pink lace trim. With adjustable ties for a flexible fit, make it a set with the Wylie Tie-side Bikini... WYLIE TRIANGLE BIKINI TOP VERMILLION | Named after the Wylie's Baths in Sydney, this vermillion bikini top is designed in a classic triangle style with a vibrant pink lace trim. With adjustable ties for a flexible fit, make it a set with the Wylie Tie-side Bikini... WYLIE TRIANGLE BIKINI TOP VERMILLION | Named after the Wylie's Baths in Sydney, this vermillion bikini top is designed in a classic triangle style with a vibrant pink lace trim. With adjustable ties for a flexible fit, make it a set with the Wylie Tie-side Bikini...
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RUBY

Wylie triangle bikini top $89

New
CRUSH COTTON SHORT PINK YELLOW TARTAN | Low-waisted organic cotton shorts, designed in our pink yellow tartan. Featuring a pink scalloped hem and broderie detailing on the sides, make it a matching set with the Crush Blouse or pair with your favourite tank. CRUSH COTTON SHORT PINK YELLOW TARTAN | Low-waisted organic cotton shorts, designed in our pink yellow tartan. Featuring a pink scalloped hem and broderie detailing on the sides, make it a matching set with the Crush Blouse or pair with your favourite tank.
CRUSH COTTON SHORT PINK YELLOW TARTAN | Low-waisted organic cotton shorts, designed in our pink yellow tartan. Featuring a pink scalloped hem and broderie detailing on the sides, make it a matching set with the Crush Blouse or pair with your favourite tank. CRUSH COTTON SHORT PINK YELLOW TARTAN | Low-waisted organic cotton shorts, designed in our pink yellow tartan. Featuring a pink scalloped hem and broderie detailing on the sides, make it a matching set with the Crush Blouse or pair with your favourite tank. CRUSH COTTON SHORT PINK YELLOW TARTAN | Low-waisted organic cotton shorts, designed in our pink yellow tartan. Featuring a pink scalloped hem and broderie detailing on the sides, make it a matching set with the Crush Blouse or pair with your favourite tank.
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RUBY

Crush cotton short $169

New
BOW TIE LAPTOP CASE 13" AQUA BROWN STRIPE | Our very own RUBY laptop case! This case is quilted and stuffed to provide your 13"/14" laptop or tablet with just enough padding for comfortable rides. Designed in our aqua brown stripe print. BOW TIE LAPTOP CASE 13" AQUA BROWN STRIPE | Our very own RUBY laptop case! This case is quilted and stuffed to provide your 13"/14" laptop or tablet with just enough padding for comfortable rides. Designed in our aqua brown stripe print.
BOW TIE LAPTOP CASE 13" AQUA BROWN STRIPE | Our very own RUBY laptop case! This case is quilted and stuffed to provide your 13"/14" laptop or tablet with just enough padding for comfortable rides. Designed in our aqua brown stripe print. BOW TIE LAPTOP CASE 13
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RUBY

Bow tie laptop case 13" $69

Low Stock
STAR DROP EARRING SILVER | Stainless steel hoop earrings with a feature star charm. The perfect everyday earrings to complete your look. STAR DROP EARRING SILVER | Stainless steel hoop earrings with a feature star charm. The perfect everyday earrings to complete your look.
STAR DROP EARRING SILVER | Stainless steel hoop earrings with a feature star charm. The perfect everyday earrings to complete your look. STAR DROP EARRING SILVER | Stainless steel hoop earrings with a feature star charm. The perfect everyday earrings to complete your look.
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RUBY

Star drop earring $49

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Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Savera Sidhu, Youth Advocate + Psychology Student

tbiytc

Savera Sidhu, Youth Advocate + Psychology Student

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Introducing Tika

tbiytc

Introducing Tika

Duvet Days

club rubettes

Duvet Days