• Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

COCO O'CLOCK

YOUR FAVOURITE BLAZER
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New
COCO SHORT SLEEVE BLAZER BUTTERCREAM | The Coco Blazer now in a short sleeve ~ A collarless blazer designed in a mid-weight suiting fabric. Pair with your favourite denim or suit trouser for an effortlessly polished...
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RUBY

Coco short sleeve blazer $329

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New
COCO MINI SKIRT BUTTERCREAM | Introducing the Coco Mini Skirt ~ a new addition to our Rubette favourite Coco story, this skirt features a wrap panel design and feature front pocket. Designed in a butter mid-weight suiting fabric, this is the...
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RUBY

Coco mini skirt $199

New
COCO SHORT SLEEVE BLAZER BLACK | The Coco Blazer now in a short sleeve ~ A collarless blazer designed in a mid-weight suiting fabric. Make it a set with the Sasha Wrap Pant or pair with...
Add to bag

RUBY

Coco short sleeve blazer $329

+1
Coming Soon
COCO MINI SKIRT BLACK | Introducing the Coco Mini Skirt ~ a new addition to our Rubette favourite Coco story, this skirt features a wrap panel design and feature front pocket. Designed in a black mid-weight suiting fabric, this is the...
Add to bag

RUBY

Coco mini skirt $199

New
COCO BLAZER BLACK | A collarless blazer designed in a mid-weight suiting fabric. Features a cinched waist and slightly flared sleeves, giving a structured silhouette. Make it a set by pairing it with the...
Add to bag

RUBY

Coco blazer $399

New
COCO BLAZER BUTTER | A collarless blazer designed in a mid-weight suiting fabric. Features a cinched waist and slightly flared sleeves, giving a structured silhouette. 
Add to bag

RUBY

Coco blazer $399

Pre-Order
COCO SHORT SLEEVE BLAZER CHARCOAL | The Coco Blazer now in a short sleeve ~ A collarless blazer designed in a mid-weight suiting fabric. Pair with your favourite denim or suit trouser for an effortlessly polished...
Add to bag

RUBY

Coco short sleeve blazer $329

+1
New
COCO BLAZER NAVY PINSTRIPE | A collarless blazer designed in a mid-weight suiting fabric. Features a cinched waist and slightly flared sleeves, giving a structured silhouette. Make it a set by matching this blazer with...
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RUBY

Coco blazer $399

Pre-Order
COCO MINI DRESS BLACK | The Coco Blazer now imagined in a mini dress ~ A collarless blazer style mini designed in a mid-weight suiting fabric. Pair with your favourite boots or heels for an...
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RUBY

Coco mini dress $349

FEATURED

FEATURED

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TOPS

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NEW ARRIVALS

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DRESSES

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NEW ARRIVALS

dream #RUBETTES

dream #RUBETTES

SALE

Sale
THEA DRESS TEQUILA SUNRISE FLORAL | Bias cut maxi dress imagined in a tequila sunrise floral fabric. This slip dress features ruffled cap sleeves and a round neckline, that makes for a simple but fun look.
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RUBY

Thea dress $319 $199

Sale
RELAXE HALTER DRESS FROSTED FLORAL | Halter maxi dress designed in our frosted floral print. This dress is fitted through the body, and then falls to a floaty basque-style skirt. Features a bodice-style waistline with a...
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RUBY

Relaxe halter dress $319 $199

Sale
GLORIA SLEEVELESS TOP TEQUILA SUNRISE FLORAL | Sleeveless top designed in our bright tequila sunrise floral. This top features a built-in neck scarf that you can wear draped at the front, tied as a neck scarf to...
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RUBY

Gloria sleeveless top $209 $129

Sale
GLORIA SLEEVELESS TOP BROWN DITZY | Sleeveless top designed in our brown ditzy floral. This top features a built-in neck scarf that you can wear draped at the front, tied as a neck scarf to the...
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RUBY

Gloria sleeveless top $209 $149

Sale
DOMINIQUE SLIP SARDINIA FLORAL | Bias cut slip dress designed in our embroidered sardinia floral. Features a scoop neckline and dainty straps. A must-have dress in every wardrobe. 
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RUBY

Dominique slip $299 $199

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Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Waitangi Day 2026 ~ Raising The Next Generation, Taiaroa Paterson, Kindergarten Teacher in Tāmaki Makaurau

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Waitangi Day 2026 ~ Raising The Next Generation, Taiaroa Paterson, Kindergarten Teacher in Tāmaki Makaurau

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Emily Hughes, Principal Science Advisor at the Drug Foundation

tbiytc

Emily Hughes, Principal Science Advisor at the Drug Foundation

For yourself, for your lover, for your world

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For yourself, for your lover, for your world