RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
How did Summer Fling with Emma Jing come to life?

features

How did Summer Fling with Emma Jing come to life?

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Em's Letter ~ My Two Cents

club rubettes

Em's Letter ~ My Two Cents

RUBY Denim Care Guide

toolbox

RUBY Denim Care Guide