• Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

WORKWEAR ESSENTIALS

NEW SEASON COCO BLAZERS
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New
COCO BLAZER BLACK | A collarless blazer designed in a mid-weight suiting fabric. Features a cinched waist and slightly flared sleeves, giving a structured silhouette. Make it a set by pairing it with the...
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RUBY

Coco blazer $399

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New
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RUBY

Coco blazer mini dress $369

New
COCO MINI DRESS BLACK | The Coco Blazer now imagined in a mini dress ~ A collarless blazer style mini designed in a mid-weight suiting fabric. Pair with your favourite boots or heels for an...
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RUBY

Coco mini dress $349

New
COCO SHORT SLEEVE BLAZER BUTTER | The Coco Blazer now in a short sleeve ~ A collarless blazer designed in a mid-weight suiting fabric. Pair with your favourite denim or suit trouser for an effortlessly polished...
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RUBY

Coco short sleeve blazer $329

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New
COCO SHORT SLEEVE BLAZER BLACK | The Coco Blazer now in a short sleeve ~ A collarless blazer designed in a mid-weight suiting fabric. Make it a set with the Sasha Wrap Pant or pair with...
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RUBY

Coco short sleeve blazer $329

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New
COCO SHORT SLEEVE BLAZER NAVY PINSTRIPE | The Coco Blazer now in a short sleeve ~ A collarless blazer designed in a mid-weight suiting fabric. Pair with your favourite denim or suit trouser for an effortlessly polished...
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RUBY

Coco short sleeve blazer $329

+1
New
COCO SHORT SLEEVE BLAZER CHARCOAL | The Coco Blazer now in a short sleeve ~ A collarless blazer designed in a mid-weight suiting fabric. Pair with your favourite denim or suit trouser for an effortlessly polished...
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RUBY

Coco short sleeve blazer $329

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FEATURED

FEATURED

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15% OFF LINGERIE SETS

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NEW ARRIVALS

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DRESSES

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NEW ARRIVALS

dream #RUBETTES

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Laura Roscioli, Sex Columnist + Podcast Host

tbiytc

Laura Roscioli, Sex Columnist + Podcast Host

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
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You've Got Mail

Knit Shop Care 101

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Knit Shop Care 101