• Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

TAKE YOUR PICK

FLASH SALE FAVOURITES
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RUBY

Josie cardigan $231

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ANASTASIA SKIRT NAVY ORANGE TARTAN | Cotton maxi skirt designed in a organic cotton navy orange tartan, with a shirred waist and hip that falls to a floaty, full skirt. This skirt can be worn as...
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RUBY

Anastasia skirt $184

+2
EXTRA 20% OFF FLASH SALE
JOSIE CARDIGAN NEAPOLITAN STRIPE | Our Rubette favourite Josie shape now imagined in a cardigan. Designed in a cosy mohair wool blend in a neapolitan stripe colour. This cardigan has a brushed texture with a super soft hand-feel and shell buttons. 
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RUBY

Josie cardigan $231

EXTRA 20% OFF FLASH SALE
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RUBY

Bailey pant $170

EXTRA 20% OFF FLASH SALE
HUGH SWEATER JAVA | Boxy knitted sweater crafted in a java merino wool. Featuring an oversized collar, this sweater is the perfect staple piece for those colder months.
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RUBY

Hugh sweater $157

EXTRA 20% OFF FLASH SALE
BODE BOMBER JACKET POWDER BLUE | Elevated bomber jacket with a matching faux fur collar, designed in a dreamy powder blue. The perfect addition to your winter wardrobe to keep you cosy in the colder months.
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RUBY

Bode bomber jacket $204

EXTRA 20% OFF FLASH SALE
VELMA SWEATER VELVET BERRY STRIPE | Boxy fit knitted jumper imagined in a delicious velvet berry stripe. Crafted in a lush mohair wool blend and featuring subtle batwing sleeves, this jumper is the perfect addition to...
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RUBY

Velma sweater $177

+1

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dream #RUBETTES

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Matariki 2026 ~ Looking Within the Seasons of Our Own Lives

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Matariki 2026 ~ Looking Within the Seasons of Our Own Lives

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Saving a favourite ~ Neck Of The Woods

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Saving a favourite ~ Neck Of The Woods

TikToks of Today + Threads of Tomorrow

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TikToks of Today + Threads of Tomorrow