RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
FRESH START, FULL CART

features

FRESH START, FULL CART

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
WILL YOU RUBY ME MY VALENTINE?

ruby

WILL YOU RUBY ME MY VALENTINE?

Voices of Waitangi 2025 ~ Rubettes, Past + Present

club rubettes

Voices of Waitangi 2025 ~ Rubettes, Past + Present