RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
A Fresh Start ~ RUBY Ponsonby

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A Fresh Start ~ RUBY Ponsonby

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Introducing: RUBY x Griffin's Pink Collection

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Introducing: RUBY x Griffin's Pink Collection

Symone Tafuna'i, Track Athelete

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Symone Tafuna'i, Track Athelete