SHOP FIRST ARRIVALS

  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

SWANN-ING AROUND

KNIT SHOP NEW ARRIVALS
1 of 5

New
SWANN SWEATER STRAWBERRY BISCUIT | Boxy knitted sweater crafted from 100% merino wool in a strawberry biscuit stripe. Featuring an oversized collar and detachable necktie, this sweater is the perfect statement piece for those colder...
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RUBY

Swann sweater $329

New
SWANN SWEATER NAVY GREY STRIPE | Boxy knitted sweater crafted from 100% merino wool in a navy grey stripe. Featuring an oversized collar and detachable necktie, this sweater is the perfect statement piece for those colder...
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RUBY

Swann sweater $329

New
SWANN SWEATER RED WHITE STRIPE | Boxy knitted sweater crafted from 100% merino wool in a red white stripe. Featuring an oversized collar and detachable necktie, this sweater is the perfect statement piece for those colder...
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RUBY

Swann sweater $329

New
SWANN SWEATER JAVA CREAM STRIPE | Boxy knitted sweater crafted from 100% merino wool in a java cream stripe. Featuring an oversized collar and detachable necktie, this sweater is the perfect statement piece to keep you...
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RUBY

Swann sweater $329

New
SWANN SWEATER KHAKI BUTTER STRIPE | Boxy knitted sweater crafted from 100% merino wool in a khaki butter stripe. Featuring an oversized collar and detachable necktie, this sweater is the perfect statement piece for those colder...
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RUBY

Swann sweater $329

FEATURED

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NEW ARRIVALS

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WORKWEAR

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DENIM

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WORKWEAR

dream #RUBETTES

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
It Couldn't Have Been an Email

club rubettes

It Couldn't Have Been an Email

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Paint The Town Pink

vibe

Paint The Town Pink

Matariki 2026 ~ Looking Within the Seasons of Our Own Lives

tbiytc

Matariki 2026 ~ Looking Within the Seasons of Our Own Lives