• Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

BACK TO BOOKS

20% OFF FOR STUDENTS UNTIL 01.03.26
1 of 11

New
EMMA KNIT LONG SLEEVE BUTTER MERLOT STRIPE | Off-shoulder long sleeve knitted top crafted in a butter merlot striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it...
Add to bag

RUBY

Emma knit long sleeve $199

+4
New
COCO SHORT SLEEVE BLAZER BLACK | The Coco Blazer now in a short sleeve ~ A collarless blazer designed in a mid-weight suiting fabric. Make it a set with the Sasha Wrap Pant or pair with...
Add to bag

RUBY

Coco short sleeve blazer $329

+1
New
COCO SHORT SLEEVE BLAZER BUTTERCREAM | The Coco Blazer now in a short sleeve ~ A collarless blazer designed in a mid-weight suiting fabric. Pair with your favourite denim or suit trouser for an effortlessly polished...
Add to bag

RUBY

Coco short sleeve blazer $329

+1
New
Add to bag

RUBY

Emma and marla set tangerine navy stripe $298

New
EMMA KNIT TOP BUTTER MERLOT STRIPE | Off-shoulder knitted top crafted in a mid-weight butter merlot striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a matching...
Add to bag

RUBY

Emma knit top $159

+12
New
EMALEN BLOUSE BLUE LAGOON | A new twist on our Emma Knit Top, with the classic off shoulder style designed in a lightweight viscose. Featuring a gather detail on the sleeve, and crafted in our...
Add to bag

RUBY

Emalen blouse $219

New
RILEY BLOUSE JAVA | Java chiffon top with a shirred bodice and draped batwing sleeves. The perfect top to pair with denim or your favourite skirt.
Add to bag

RUBY

Riley blouse $239

New
EMMA KNIT TOP WHITE BLACK STRIPE | Off-shoulder knitted top crafted in a black and white striped mid-weight knit, with a pop of baby pink. This top is simple yet elegant and can be worn on or...
Add to bag

RUBY

Emma knit top $159

+13
Pre-Order
COCO SHORT SLEEVE BLAZER CHARCOAL | The Coco Blazer now in a short sleeve ~ A collarless blazer designed in a mid-weight suiting fabric. Pair with your favourite denim or suit trouser for an effortlessly polished...
Add to bag

RUBY

Coco short sleeve blazer $329

+1
New
MARTHA MINI DRESS WHITE | A dress version of our Martha Top, with feature ruffle detailing throughout. Designed in a lightweight white cotton, this is the perfect everyday summer dress.
Add to bag

RUBY

Martha mini dress $239

New
EMMA KNIT TOP WHITE LACE | Our signature Emma Knit Top is imagined in a white lattice knit. This top is simple yet elegant and can be worn on or off the shoulder.
Add to bag

RUBY

Emma knit top $159

+12

FEATURED

FEATURED

View

LINGERIE

View

WORKWEAR

View

NEW ARRIVALS

View

WORKWEAR

dream #RUBETTES

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Laneway The Rubette Way

vibe

Laneway The Rubette Way

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Waitangi Day 2026 ~ Raising The Next Generation, Taiaroa Paterson, Kindergarten Teacher in Tāmaki Makaurau

tbiytc

Waitangi Day 2026 ~ Raising The Next Generation, Taiaroa Paterson, Kindergarten Teacher in Tāmaki Makaurau

Emily Hughes, Principal Science Advisor at the Drug Foundation

tbiytc

Emily Hughes, Principal Science Advisor at the Drug Foundation