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SASHA WRAP PANT CHARCOAL | Straight-leg suiting pant with a feature wrap detail at the waistband. This wrap is a play on layering and draping, which elevate this simple yet elegant pant.

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Sasha wrap pant $289

New

EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and burgundy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

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Emma knit long sleeve $199

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MATILDA COTTON CARDIGAN JAVA | Your wool Matilda's, allergy-friendly twin! All the best bits crafted in a plush cotton knit version. Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an...

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RUBY

Matilda cotton cardigan $279

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MADRID SLIP DRESS NOUVEAU FLORAL | Bias cut slip dress designed in our RUBY nouveau floral. A must-have dress in every wardrobe.

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Madrid slip dress $319

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EMMA KNIT TOP PINK BURGUNDY STRIPE | Off-shoulder knitted top crafted in a mid-weight striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a set by pairing...

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RUBY

Emma knit top $159

+4

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EMMA KNIT LONG SLEEVE PINK FOREST STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and forest striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

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RUBY

Emma knit long sleeve $199

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MONTY JACKET BERRY VANILLA CHECK | Pink checkered jacket with a zip front, placket and collar. This jacket sits boxy and a bit cropped, and features cuffs at the sleeve which create a slight balloon shape.

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RUBY

Monty jacket $369

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MATILDA COTTON CARDIGAN BLACK | Your wool Matilda's, allergy-friendly twin! All the best bits crafted in a plush cotton knit version. Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an...

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RUBY

Matilda cotton cardigan $279

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SIMONA LONG SLEEVE BLOUSE BLACK | Long sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket...

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RUBY

Simona long sleeve blouse $249

New

SIMONA LONG SLEEVE BLOUSE WHITE | Long sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket...

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RUBY

Simona long sleeve blouse $249

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WENDY CRINKLE DRESS POLKA DOT | Short sleeve maxi dress imagined in a light-weight polka dot fabric with a crinkle texture. This dress features a V-neckline, with ties at sleeves and a keyhole and tie at...

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Wendy crinkle dress $329

New

SIMONA PANT BLACK | High waisted pant with a straight leg, designed in a luxe black satin. These pants have a facing finish, that creates a clean, no-waistband look.

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RUBY

Simona pant $259

New

SONNY PANT BROWN STRIPE | Straight leg cotton pant with a flat elastic waistband, designed in brown pinstriped cotton. These pants sit relaxed and wide and have side and back pockets.

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Sonny pant $249

New

EMMA CRINKLE TOP POLKA DOT | Off-shoulder top crafted in a light-weight polka dot fabric with a crinkle texture. This top is simple yet elegant and can be worn on or off the shoulder.

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RUBY

Emma crinkle top $199

New

ESME LONG SLEEVE BURGUNDY AQUA | Long sleeve burgundy and aqua striped top, with a super soft hand feel in a mid-weight viscose blend knit. This piece will become an everyday staple.

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RUBY

Esme long sleeve $189

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ANNIE TRENCH COAT DEEP PLUM | Relaxed midi-length trench with a self-fabric belt, button fastenings and epaulettes at the shoulders and the sleeve. A classic shape imagined in mid-weight deep plum coloured fabric that can be...

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RUBY

Annie trench coat $549

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MISTY COAT COCOA | Double-breasted coat with a relaxed silhouette, balloon sleeves and a button-up front with a waist tie. Crafted in a plush wool blend felt, wearing this piece feels like being wrapped...

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Misty coat $549

New

MATILDA COTTON CARDIGAN NAVY | Your wool Matilda's, allergy-friendly twin! All the best bits crafted in a plush cotton knit version. Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an...

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RUBY

Matilda cotton cardigan $279

New

MADRID GOWN NOUVEAU FLORAL | Halter dress designed in our RUBY nouveau floral. Featuring a twist detail at the waist, open back and side split, this dress is perfect for any formal occasion.

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RUBY

Madrid gown $369

Shop New Arrivals

Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

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New

ESME LONG SLEEVE BURGUNDY AQUA | Long sleeve burgundy and aqua striped top, with a super soft hand feel in a mid-weight viscose blend knit. This piece will become an everyday staple.

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RUBY

Esme long sleeve $189

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EMMA KNIT TOP PINK BURGUNDY STRIPE | Off-shoulder knitted top crafted in a mid-weight striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a set by pairing...

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RUBY

Emma knit top $159

+4

New

EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and burgundy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

Add to bag

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RUBY

Emma knit long sleeve $199

+2

Pre-Order

EMMA KNIT LONG SLEEVE PINK FOREST STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and forest striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

Add to bag

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RUBY

Emma knit long sleeve $199

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New

JOSIE SWEATER PINK RED STRIPE | Balloon sleeve sweater designed in a super cosy wool blend. This sweater has a brushed texture with a super soft hand-feel.

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RUBY

Josie sweater $329

New

ESME LONG SLEEVE NAVY STRAWBERRY | Long sleeve navy and strawberry striped top, with a super soft hand feel in a mid-weight viscose blend knit. This piece will become an everyday staple.

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Esme long sleeve $189

New

VELMA SWEATER ICE CREAM CAKE | Boxy fit knitted jumper imagined in a delicious ice cream cake stripe. Crafted in a lush mohair wool blend and featuring subtle batwing sleeves, this jumper is the perfect addition...

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Velma sweater $249

LIMITED EDITION

MATILDA CARDIGAN PINK CHERRY STRIPE | The one that's never coming back, our pink and cherry striped Matilda Cardigan is a limited run, not to be repeated again after this first and only delivery. ~ A...

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Matilda cardigan $329

+10

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SIMONA BLOUSE PINK RED STRIPE | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...

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Simona blouse $239

+2

Pre-Order

EMMA KNIT LONG SLEEVE CANDY STRIPE | Off-shoulder long sleeve knitted top crafted in a candy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

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RUBY

Emma knit long sleeve $199

+2

Pre-Order

VELMA SWEATER PINK BURGUNDY STRIPE | Boxy fit knitted jumper in a Rubette favourite colour way, pink and burgundy. Crafted in a lush mohair wool blend and featuring subtle batwing sleeves, this jumper is the perfect...

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Velma sweater $249

Low Stock

EDDIE SHIRT PINK RED STRIPE | A RUBY spin on a classic shirt shape, meet Eddie, a pink and red striped shirt that will bring fun into your wardrobe. Features a close fit that nips in...

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Eddie shirt $249

Pre-Order

MARLA SHORTS BURGUNDY PINK STRIPE | Knitted booty shorts, designed in a burgundy pink striped viscose knit. These shorts pair with our Emma Knit Top or look great with a big t-shirt and boots.

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RUBY

Marla shorts $139

dream #RUBETTES

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OUTERWEAR

Em's Letter ~ From you to who? RUBY Says Recycle's next chapter

club rubettes

Em's Letter ~ From you to who? RUBY Says Recycle's next chapter

Lyndsey Fineran, Artistic Director of Auckland Writers Festival

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Lyndsey Fineran, Artistic Director of Auckland Writers Festival

Make a Moment of It

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Make a Moment of It

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