• Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

EVEN SWEETER

SHOP SALE UNDER $100
1 of 11

Sale
EMMA KNIT TOP NAVY WHITE RED STRIPE | Off-shoulder knitted top crafted in a mid-weight striped knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit top $159 $79

+9
Sale
RILEY SASH MINI DRESS BLUE LAGOON | Bias cut mini dress designed in a blue lagoon viscose. This dress features a built in bust panel that you can wear around the neck as a scarf, tied at...
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RUBY

Riley sash mini dress $239 $99

Sale
BUTTERFLY T-SHIRT BLACK | Cotton baby-tee designed in a super soft organic cotton ribbed knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly t-shirt $119 $89

Sale
BLANCA RUFFLE BLOUSE WHITE | Boho-style shirt with feature ruffles at the neckline and front, patchworked with an embroidered cotton fabric. Features a dropped hem at the back, and works just as well with denim...
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RUBY

Blanca ruffle blouse $219 $99

Sale
ABI MINI DRESS BLACK | Fitted bodice style dress with a halter neckline and feature beading at the bust. This dress is the ultimate piece for your summer event.
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RUBY

Abi mini dress $269 $79

Sale
BUTTERFLY LAYERED T-SHIRT BLACK | An update on our Butterfly Pressed T-Shirt, this black organic cotton shirt features a debossed logo on the front and a built in long sleeve layer. With a relaxed boxy...
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RUBY

Butterfly layered t-shirt $109 $79

Sale
JAMES T-SHIRT WHITE | A staple in everyone's wardrobe: the classic white t-shirt. Made in a knitted recycled viscose, this shirt is the perfect elevated basic.
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LIAM

James t-shirt $119 $59

Sale
FIREBIRD BODICE DONKEY SUITING | Bodice style top with pleated detail down the front, crafted in a light-weight suiting fabric that adds to the structure of the piece. In a strapless silhouette, this piece is...
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RUBY

Firebird bodice $199 $79

Sale
FRONT LEFT SHORT IRIDESCENT | RUBY Says Front Left ~ stand out in the crowd with the ultimate festival short, designed in a showerproof iridescent fabric. With secure zip pockets and an elastic waistband, these...
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RUBY

Front left short $99 $49

Sale
BUTTERFLY TANK WHITE | Square neck tank designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly tank $99 $69

Out of stock
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RUBY

Coco mini skirt $199

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dream #RUBETTES

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Saving a favourite ~ Neck Of The Woods

tbiytc

Saving a favourite ~ Neck Of The Woods

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
TikToks of Today + Threads of Tomorrow

ruby room toolbox

TikToks of Today + Threads of Tomorrow

Putting the New in Newmarket

features

Putting the New in Newmarket