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Introducing: Liam Lingerie

As we move into the summer season, Liam celebrates the launch of Liam Lingerie: an edit of wireless bras and knickers that you are proud to see the back of. This completes the Liam triangle: Ready Made, Lingerie & Patterns, and continues its quest to honour all bodies.

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Em's Lingerie Story

Liam Lingerie is here! It exists! In the real world!

And, like a proud parent seeing their child off to uni for the first time, I am waving and crying and excited and nervous to see how it makes its own way in the world. Have I been the best parent I could be? Is that good enough? Should I have done more? Should I have done less?

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LIAM LINGERIE FAQs

We introduced wireless bras because our fit testing showed us that every body shape and bust is unique, and traditional underwires don’t always accommodate those differences. By going wireless, we aim to give you the freedom to find a fit that feels natural, comfortable, and truly works for you.

Absolutely! Every bra we make comes with adjustable back straps. This lets you adjust the band size up or down by one size on either side of your bust measurement. For example, if your bust is a size 12 but your underbust is closer to a size 10, you can choose a size 12 bra and tighten the back straps for a perfect fit.

Wear a non-padded, well-fitting bra (avoiding sports bras or push-ups). Use a soft measuring tape and measure in front of a mirror to ensure you're getting the right measurements. You can find more detail on our size guide here.

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