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New Arrivals

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New
EMMA KNIT TOP PINK BURGUNDY STRIPE | Off-shoulder knitted top crafted in a mid-weight striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a set by pairing...
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RUBY

Emma knit top $159

+6
New
MARLA SHORTS BURGUNDY PINK STRIPE | Knitted booty shorts, designed in a burgundy pink striped viscose knit. These shorts pair with our Emma Knit Top or look great with a big t-shirt and boots. 
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RUBY

Marla shorts $139

New
MONACO MINI DRESS SOFT PINK | Cap sleeve mini dress with a feature ruffle across the neckline and sleeve. This dress has a fitted bodice with a dropped waist and falls to a gathered mini skirt.
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RUBY

Monaco mini dress $249

New
RELAXE HALTER DRESS SAMBA | Halter maxi dress designed in a samba floral organic cotton. This dress is fitted through the body, and then falls to a floaty basque-style skirt. Features a bodice-style waistline with...
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RUBY

Relaxe halter dress $319

New
RAQUEL TOP PINK BURGUNDY GINGHAM | Crafted in a pink and burgundy gingham with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to sit...
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RUBY

Raquel top $239

New
RAQUEL BOW SHORT PINK BURGUNDY GINGHAM | Mid-waist cotton shorts designed in a pink and burgundy gingham. These shorts feature a bow detail at each side seam. Make it a set by pairing these shorts with the...
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RUBY

Raquel bow short $159

New
MARLA HALTER TOP HORIZON STRIPE | Halter tank top crafted in a horizon striped mid-weight knit. A simple summer staple that will add some colour and fun to your wardrobe. Make it a set by pairing...
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RUBY

Marla halter top $149

New
MARLA SHORTS HORIZON STRIPE | Knitted booty shorts, designed in a horizon striped viscose knit. These shorts pair with our Marla Halter Top or look great with a big t-shirt and boots.
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RUBY

Marla shorts $139

New
SIMONA BLOUSE PINK RED STRIPE | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...
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RUBY

Simona blouse $239

+1
New
JESSA BLOUSE TOFU | Off-shoulder blouse designed in tofu coloured organic cotton. Featuring balloon sleeves and bow, this top is verasatile, and lightweight. Pair with the Jessa Skirt to make it a set.
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RUBY

Jessa blouse $229

New
JESSA SKIRT TOFU | Crafted in a tofu coloured organic cotton, this skirt features a ruched cross-over detail, which creates shaping at the waist. This piece is designed to sit comfortably on the hip...
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RUBY

Jessa skirt $279

New
EMMA KNIT TOP DONKEY | Off-shoulder knitted top crafted in a mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit top $159

+6
New
RODEO MINI SKIRT BONE | Ballerina-inspired wrap mini skirt designed in a crisp bone coloured taffeta fabric with a soft sheen. This skirt can be styled over pants, on its own or, you can even...
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RUBY

Rodeo mini skirt $219

New
RODEO BLOUSE BONE | Cap sleeve tiered blouse designed in a bone colour. This top has an elasticated waist, with a tie at the centre and a V-neckline at both the front and back....
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RUBY

Rodeo blouse $229

New
BIRD MAXI DRESS PEACHIE TARTAN | Strapless maxi dress with a shirred bodice for a close and flexible fit, and skirt that falls in loose tiers. The contrast of the fitted bodice against the flared skirt...
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RUBY

Bird maxi dress $289

New
RODEO MINI SKIRT NAVY STRIPE | Ballerina-inspired wrap mini skirt designed in a crisp navy striped cotton. This skirt can be styled over pants, on its own or, you can even try tying the wrap as...
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RUBY

Rodeo mini skirt $219

New
BENNY TIE TOP NAVY STRIPE | Sleeveless top imagined in a soft cotton with lace trim detailing. Features a panel detail at the waist with two ties and falls into an A-line hem, giving a floaty,...
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RUBY

Benny tie top $229

New
TRULLI SKIRT BLUE SKY STRIPE | Floaty basque style maxi skirt imagined in a blue stripe cotton. This skirt features a dropped bodice style waistline, that falls to a full, wide skirt.
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RUBY

Trulli skirt $269

+1
New
SIMONA BLOUSE BLUE SKY STRIPE | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...
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RUBY

Simona blouse $239

+1
New
MARGIE TIE-BACK TOP DARK GREEN STRIPE | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim. 
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RUBY

Margie tie-back top $239

+5
New
SETS EARPLUGS PINK | Limited edition Sets x RUBY earplugs designed for the dance floor. These earplugs reduce noise by 23 decibels, protecting your ears without sacrificing sound clarity. 
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OTHER

Sets earplugs $45

New
RAQUEL BOW SHORT DARK GREEN STRIPE | Mid-waist cotton shorts designed in a dark gingham. These shorts feature a bow detail at each side seam. Make it a set by pairing these shorts with the Margie Tie...
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RUBY

Raquel bow short $169

New
CLOVER DENIM SHORT BLUE | Our classic high waisted denim short in blue, made in a soft washed denim, ready for easy strides and warm weather. It isn't Rubette summer without the Clover Short.
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RUBY

Clover denim short $199

New
EMMA KNIT TOP RED BLUE STRIPE | Off-shoulder knitted top crafted in a mid-weight striped knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit top $159

+6
New
TRULLI MAXI DRESS LILAC CANDY STRIPE | Cotton stripe maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...
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RUBY

Trulli maxi dress $319

New
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RUBY

Benny tie top $229

New
RAQUEL BOW SHORT BLUE GINGHAM | Mid-waist cotton shorts designed in a blue gingham. These shorts feature a bow detail at each side seam. Make it a set by pairing these shorts with the Raquel Top. 
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RUBY

Raquel bow short $169

New
RAQUEL TOP BLUE GINGHAM | Crafted in a cobalt gingham fabric with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to sit close...
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RUBY

Raquel top $239

New
RELAXE HALTER DRESS NAVY STRIPE | Halter maxi dress designed in a navy striped organic cotton. This dress is fitted through the body, and then falls to a floaty basque-style skirt. Features a bodice-style waistline with...
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RUBY

Relaxe halter dress $299

New
SIMONA BLOUSE WHITE | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...
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RUBY

Simona blouse $239

+1
New
MARGIE TIE-BACK TOP PEACHIE TARTAN | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim. 
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RUBY

Margie tie-back top $239

+5
New
MARGIE TIE MINI DRESS PEACHIE TARTAN | Cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure.
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RUBY

Margie tie mini dress $269

New
SIMONA MINI DRESS BLACK | Short-sleeve cotton mini dress, designed with pleating and a tie front closure. Simple and sweet, this dress has a bit of stretch to ensure a good fit and a placket...
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RUBY

Simona mini dress $249

New
NONI RUFFLE TOP BLACK | Short sleeve cotton blouse, design with feature ruffled sleeves and a ruffle peplum hem. This top has bust shaping and a v-neckline, which makes for an easy-wear style.
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RUBY

Noni ruffle top $239

New
FLORY MINI DRESS BLACK GINGHAM | Cotton mini dress designed with a gathered neckline with a ribbon at the centre front. Made from organic cotton in a black gingham, this dress can be worn on or...
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RUBY

Flory mini dress $239

New
ROSARIA SLIP DRESS POLKA DOT | Pollka dot slip dress with feature scallop trim around the neckline, and a dainty bow at the centre front. This dress is bias cut, meaning it skims the figure beautifully.
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RUBY

Rosaria slip dress $329

New
ROSARIA LACE TANK POLKA DOT | Polka dot camisole tank, with a feature lace trim at the neckline and sleeves. Wide straps and gathered bust shaping give this top a vintage look. Make it a set...
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RUBY

Rosaria lace tank $229

New
ROSARIA LACE MINI SKIRT POLKA DOT | Polka dot mini skirt with a lace trim hem. This piece is an easy summer throw-on with a t-shirt, or dress it up by pairing it with our Rosaria Lace...
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RUBY

Rosaria lace mini skirt $229

New
MONACO TANK PINK RED STRIPE | Sleeveless bodice style tank designed in a stretch blue striped cotton. This top features dainty straps and bust detailing, creating a sweetheart neckline. Make it a set by pairing this...
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RUBY

Monaco tank $179

New
AVA LINEN BOW TOP SANGRIA | Sleeveless linen high neck blouse cut in a sangria coloured linen. This piece turns to reveal a chic cut-out back detail with an oversized bow.
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RUBY

Ava linen bow top $249

New
SIMONA PANT ESPRESSO | High waisted pant with a straight leg, designed in a rich espresso satin. These pants have a facing finish, that creates a clean, no-waistband look.
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RUBY

Simona pant $259

New
ANGEL LINEN MAXI DRESS SANGRIA | Relaxed fit maxi dress with elasticated puff sleeves and a tie neckline with a keyhole detail. Crafted in an airy linen, the puff sleeves add a romantic feel to this...
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RUBY

Angel linen maxi dress $319

New
AVA LINEN BOW TOP BLACK | Sleeveless linen high neck blouse cut in a black linen. This piece turns to reveal a chic cut-out back detail with an oversized bow.
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RUBY

Ava linen bow top $249

New
ANDIE LINEN PANT SANGRIA | Palazzo style elastic waist pants with a tie, in a light-weight sangria coloured linen. These pants are high waisted, uncomplicated, and classically cool.
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RUBY

Andie linen pant $249

New
FIREBIRD COWL SLEEVELESS TOP JETTA GREEN | Sleeveless top crafted in a luxe jetta green satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.
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RUBY

Firebird cowl sleeveless top $239

+2
New
TRULLI MINI SKIRT RED GINGHAM | Floaty, basque style mini skirt imagined in red gingham cotton. This skirt features a dropped bodice style waistline, that falls to a full skirt.
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RUBY

Trulli mini skirt $199

New
BRIT TANK BLACK | Cowl neck knitted tank top, crafted in a mid-weight knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be more...
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RUBY

Brit tank $149

New
SIMONA SHIRT DRESS SOFT PINK | Short-sleeve cotton midi dress, designed with pleating and a tie front closure. Simple and sweet, this dress has a bit of stretch to ensure a good fit and a placket...
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RUBY

Simona shirt dress $289

New
SANDLER SKIRT NAVY STRIPE | Tennis style maxi skirt with a pleated drop waist. Designed in a navy striped cotton, this skirt is floaty when you walk and is cool to wear.
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RUBY

Sandler skirt $269

New
NONI RUFFLE TOP LILAC CANDY STRIPE | Short sleeve organic cotton blouse, design with feature ruffled sleeves and a ruffle peplum hem. This top has bust shaping and a v-neckline, which makes for an easy-wear style.
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RUBY

Noni ruffle top $239

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