Although we believe our RUBY + Liam pieces are made to be worn and kept forever, we recognise that like everything in this world, you can change, evolve and move on.
We also know that our Rubettes see the importance in circularity and extending the life of their clothing. It makes us so excited that they will have the possibility of shopping for a piece they thought they missed out on, at an even sweeter price.
We believe that a thriving future for our industry exists in a truly circular system. We envisage RUBY to be a place that celebrates both new and second hand clothing. We want 25% of our sales to come from RUBY Says Recycle
by 2030 and since the launch of RUBY Says Recycle in 2021, we are well on our way...