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New Arrivals

New
COLETTE CAMISOLE WHITE | Embroidered lace trimmed camisole with a sweetheart neckline and a floaty tiered hem. This top turns to reveal a bow tie at the back which compliments the romantic look. COLETTE CAMISOLE WHITE | Embroidered lace trimmed camisole with a sweetheart neckline and a floaty tiered hem. This top turns to reveal a bow tie at the back which compliments the romantic look.
COLETTE CAMISOLE WHITE | Embroidered lace trimmed camisole with a sweetheart neckline and a floaty tiered hem. This top turns to reveal a bow tie at the back which compliments the romantic look. COLETTE CAMISOLE WHITE | Embroidered lace trimmed camisole with a sweetheart neckline and a floaty tiered hem. This top turns to reveal a bow tie at the back which compliments the romantic look.
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Colette camisole $209

New
LEONIE RUFFLE DRESS WHITE | Bias cut midi dress with a feature ruffle neckline in luxe broderie cotton. Features a back tie and scooped back neck that adds to the soft look of this dress. LEONIE RUFFLE DRESS WHITE | Bias cut midi dress with a feature ruffle neckline in luxe broderie cotton. Features a back tie and scooped back neck that adds to the soft look of this dress.
LEONIE RUFFLE DRESS WHITE | Bias cut midi dress with a feature ruffle neckline in luxe broderie cotton. Features a back tie and scooped back neck that adds to the soft look of this dress. LEONIE RUFFLE DRESS WHITE | Bias cut midi dress with a feature ruffle neckline in luxe broderie cotton. Features a back tie and scooped back neck that adds to the soft look of this dress.
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Leonie ruffle dress $299

New
BRIT TANK SANGRIA | Cowl neck knitted tank top, crafted in a mid-weight knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be more... BRIT TANK SANGRIA | Cowl neck knitted tank top, crafted in a mid-weight knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be more...
BRIT TANK SANGRIA | Cowl neck knitted tank top, crafted in a mid-weight knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be more... BRIT TANK SANGRIA | Cowl neck knitted tank top, crafted in a mid-weight knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be more...
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Brit tank $149

New
TRULLI SKIRT BLUE SKY STRIPE | Floaty basque style maxi skirt imagined in a blue stripe cotton. This skirt features a dropped bodice style waistline, that falls to a full, wide skirt. TRULLI SKIRT BLUE SKY STRIPE | Floaty basque style maxi skirt imagined in a blue stripe cotton. This skirt features a dropped bodice style waistline, that falls to a full, wide skirt.
TRULLI SKIRT BLUE SKY STRIPE | Floaty basque style maxi skirt imagined in a blue stripe cotton. This skirt features a dropped bodice style waistline, that falls to a full, wide skirt. TRULLI SKIRT BLUE SKY STRIPE | Floaty basque style maxi skirt imagined in a blue stripe cotton. This skirt features a dropped bodice style waistline, that falls to a full, wide skirt.
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Trulli skirt $269

+2
New
SIMONA BLOUSE BLUE SKY STRIPE | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind... SIMONA BLOUSE BLUE SKY STRIPE | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...
SIMONA BLOUSE BLUE SKY STRIPE | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind... SIMONA BLOUSE BLUE SKY STRIPE | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...
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Simona blouse $219

New
RESORT SCREENSAVER SPLASH | Introducing our artist collab for RUBY Resort 2024 artwork, with Shelley Bottecilli. Shelley’s fresh designs bring a sense of fun and lightheartedness to the collection, featuring bold lines, bright colours... RESORT SCREENSAVER SPLASH | Introducing our artist collab for RUBY Resort 2024 artwork, with Shelley Bottecilli. Shelley’s fresh designs bring a sense of fun and lightheartedness to the collection, featuring bold lines, bright colours...
RESORT SCREENSAVER SPLASH | Introducing our artist collab for RUBY Resort 2024 artwork, with Shelley Bottecilli. Shelley’s fresh designs bring a sense of fun and lightheartedness to the collection, featuring bold lines, bright colours... RESORT SCREENSAVER SPLASH | Introducing our artist collab for RUBY Resort 2024 artwork, with Shelley Bottecilli. Shelley’s fresh designs bring a sense of fun and lightheartedness to the collection, featuring bold lines, bright colours...
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Resort screensaver $0

New
SIMONA SLIP DRESS WHITE | Satin slip dress with a scooped neckline and wide straps. This dress has a loose silhouette and feels luxe to wear SIMONA SLIP DRESS WHITE | Satin slip dress with a scooped neckline and wide straps. This dress has a loose silhouette and feels luxe to wear
SIMONA SLIP DRESS WHITE | Satin slip dress with a scooped neckline and wide straps. This dress has a loose silhouette and feels luxe to wear SIMONA SLIP DRESS WHITE | Satin slip dress with a scooped neckline and wide straps. This dress has a loose silhouette and feels luxe to wear
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Simona slip dress $289

New
BRIT TANK BLACK | Cowl neck knitted tank top, crafted in a mid-weight knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be more... BRIT TANK BLACK | Cowl neck knitted tank top, crafted in a mid-weight knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be more...
BRIT TANK BLACK | Cowl neck knitted tank top, crafted in a mid-weight knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be more... BRIT TANK BLACK | Cowl neck knitted tank top, crafted in a mid-weight knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be more...
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Brit tank $149

New
SIMONA BLOUSE BUTTER | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind... SIMONA BLOUSE BUTTER | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...
SIMONA BLOUSE BUTTER | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind... SIMONA BLOUSE BUTTER | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...
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Simona blouse $219

New
MONACO TANK BLUE SKY STRIPE | Sleeveless bodice style tank designed in a stretch blue striped cotton. This top features dainty straps and bust detailing, creating a sweetheart neckline. Make it a set by pairing this... MONACO TANK BLUE SKY STRIPE | Sleeveless bodice style tank designed in a stretch blue striped cotton. This top features dainty straps and bust detailing, creating a sweetheart neckline. Make it a set by pairing this...
MONACO TANK BLUE SKY STRIPE | Sleeveless bodice style tank designed in a stretch blue striped cotton. This top features dainty straps and bust detailing, creating a sweetheart neckline. Make it a set by pairing this... MONACO TANK BLUE SKY STRIPE | Sleeveless bodice style tank designed in a stretch blue striped cotton. This top features dainty straps and bust detailing, creating a sweetheart neckline. Make it a set by pairing this...
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Monaco tank $179

New
MARLA SHORTS CANDY STRIPE | Knitted booty shorts, designed in a candy striped viscose knit. These shorts pair with our Emma Knit Top or look great with a big t-shirt and boots. MARLA SHORTS CANDY STRIPE | Knitted booty shorts, designed in a candy striped viscose knit. These shorts pair with our Emma Knit Top or look great with a big t-shirt and boots.
MARLA SHORTS CANDY STRIPE | Knitted booty shorts, designed in a candy striped viscose knit. These shorts pair with our Emma Knit Top or look great with a big t-shirt and boots. MARLA SHORTS CANDY STRIPE | Knitted booty shorts, designed in a candy striped viscose knit. These shorts pair with our Emma Knit Top or look great with a big t-shirt and boots.
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Marla shorts $129

New
MONACO MINI DRESS BLACK | Cap sleeve mini dress with a feature ruffle across the neckline and sleeve. This dress has a fitted bodice with a dropped waist and falls to a gathered mini skirt. MONACO MINI DRESS BLACK | Cap sleeve mini dress with a feature ruffle across the neckline and sleeve. This dress has a fitted bodice with a dropped waist and falls to a gathered mini skirt.
MONACO MINI DRESS BLACK | Cap sleeve mini dress with a feature ruffle across the neckline and sleeve. This dress has a fitted bodice with a dropped waist and falls to a gathered mini skirt. MONACO MINI DRESS BLACK | Cap sleeve mini dress with a feature ruffle across the neckline and sleeve. This dress has a fitted bodice with a dropped waist and falls to a gathered mini skirt.
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Monaco mini dress $249

New
MARGIE TIE MINI DRESS GARNET | Cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure. MARGIE TIE MINI DRESS GARNET | Cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure.
MARGIE TIE MINI DRESS GARNET | Cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure. MARGIE TIE MINI DRESS GARNET | Cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure.
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Margie tie mini dress $269

New
BEAU TANK CHERRY | Scoop neck tank with a lattice knit, in a cherry red colour. An elevated take on a classic staple tank. BEAU TANK CHERRY | Scoop neck tank with a lattice knit, in a cherry red colour. An elevated take on a classic staple tank.
BEAU TANK CHERRY | Scoop neck tank with a lattice knit, in a cherry red colour. An elevated take on a classic staple tank. BEAU TANK CHERRY | Scoop neck tank with a lattice knit, in a cherry red colour. An elevated take on a classic staple tank.
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Beau tank $139

New
LIV GOWN PINK | Cap sleeve gown designed in a luxe pink satin. This show-stopping piece features asymmetrical patchwork detailing throughout and a side split for movement. LIV GOWN PINK | Cap sleeve gown designed in a luxe pink satin. This show-stopping piece features asymmetrical patchwork detailing throughout and a side split for movement.
LIV GOWN PINK | Cap sleeve gown designed in a luxe pink satin. This show-stopping piece features asymmetrical patchwork detailing throughout and a side split for movement. LIV GOWN PINK | Cap sleeve gown designed in a luxe pink satin. This show-stopping piece features asymmetrical patchwork detailing throughout and a side split for movement.
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Liv gown $399

New
CLOVER DENIM SHORT WHITE | Our classic high waisted denim short in white, made in a soft washed denim, ready for easy strides and warm weather. It isn't Rubette summer without the Clover Short.  CLOVER DENIM SHORT WHITE | Our classic high waisted denim short in white, made in a soft washed denim, ready for easy strides and warm weather. It isn't Rubette summer without the Clover Short. 
CLOVER DENIM SHORT WHITE | Our classic high waisted denim short in white, made in a soft washed denim, ready for easy strides and warm weather. It isn't Rubette summer without the Clover Short.  CLOVER DENIM SHORT WHITE | Our classic high waisted denim short in white, made in a soft washed denim, ready for easy strides and warm weather. It isn't Rubette summer without the Clover Short. 
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Clover denim short $199

New
TRULLI TOP BUTTER NAVY STRIPE | Sleeveless cotton top with a square neckline. This top falls to a full A-line shape and has shirring through the bust and straps for an accommodating fit. TRULLI TOP BUTTER NAVY STRIPE | Sleeveless cotton top with a square neckline. This top falls to a full A-line shape and has shirring through the bust and straps for an accommodating fit.
TRULLI TOP BUTTER NAVY STRIPE | Sleeveless cotton top with a square neckline. This top falls to a full A-line shape and has shirring through the bust and straps for an accommodating fit. TRULLI TOP BUTTER NAVY STRIPE | Sleeveless cotton top with a square neckline. This top falls to a full A-line shape and has shirring through the bust and straps for an accommodating fit.
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Trulli top $189

New
MONACO DRESS CHARTREUSE | Sleeveless midi sundress designed in a striking chartreuse cotton. This dress features dainty straps and bust detailing, creating a sweetheart neckline. The dropped waist falls to a soft gathered midi... MONACO DRESS CHARTREUSE | Sleeveless midi sundress designed in a striking chartreuse cotton. This dress features dainty straps and bust detailing, creating a sweetheart neckline. The dropped waist falls to a soft gathered midi...
MONACO DRESS CHARTREUSE | Sleeveless midi sundress designed in a striking chartreuse cotton. This dress features dainty straps and bust detailing, creating a sweetheart neckline. The dropped waist falls to a soft gathered midi... MONACO DRESS CHARTREUSE | Sleeveless midi sundress designed in a striking chartreuse cotton. This dress features dainty straps and bust detailing, creating a sweetheart neckline. The dropped waist falls to a soft gathered midi...
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Monaco dress $289

New
LEONIE WRAP TOP WHITE | One-shoulder cotton top, with wrap detailing that can be tied as you wish to adjust the waist cinching. The asymmetrical shape creates structure, while the broderie adds a soft, fun... LEONIE WRAP TOP WHITE | One-shoulder cotton top, with wrap detailing that can be tied as you wish to adjust the waist cinching. The asymmetrical shape creates structure, while the broderie adds a soft, fun...
LEONIE WRAP TOP WHITE | One-shoulder cotton top, with wrap detailing that can be tied as you wish to adjust the waist cinching. The asymmetrical shape creates structure, while the broderie adds a soft, fun... LEONIE WRAP TOP WHITE | One-shoulder cotton top, with wrap detailing that can be tied as you wish to adjust the waist cinching. The asymmetrical shape creates structure, while the broderie adds a soft, fun...
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Leonie wrap top $199

Shop New Arrivals

  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

FROM RUBY, WITH LOVE


1 of 11

New
RUBY DRINK BOTTLE GREEN | Our very own custom Nalgene drink bottle with a resort design to keep you hydrated over summer. RUBY DRINK BOTTLE GREEN | Our very own custom Nalgene drink bottle with a resort design to keep you hydrated over summer.
RUBY DRINK BOTTLE GREEN | Our very own custom Nalgene drink bottle with a resort design to keep you hydrated over summer. RUBY DRINK BOTTLE GREEN | Our very own custom Nalgene drink bottle with a resort design to keep you hydrated over summer.
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Ruby drink bottle $49

New
BEADED COASTER 4 PCS SET STRAWBERRY | Bring the party to the table with this pack of four Beaded Strawberry Coasters. The coasters feature strawberry coloured beaded detailing, and have a fabric base. The perfect addition to... BEADED COASTER 4 PCS SET STRAWBERRY | Bring the party to the table with this pack of four Beaded Strawberry Coasters. The coasters feature strawberry coloured beaded detailing, and have a fabric base. The perfect addition to...
BEADED COASTER 4 PCS SET STRAWBERRY | Bring the party to the table with this pack of four Beaded Strawberry Coasters. The coasters feature strawberry coloured beaded detailing, and have a fabric base. The perfect addition to... BEADED COASTER 4 PCS SET STRAWBERRY | Bring the party to the table with this pack of four Beaded Strawberry Coasters. The coasters feature strawberry coloured beaded detailing, and have a fabric base. The perfect addition to...
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Beaded coaster 4 pcs set $59

New
GEO BRACELET GOLD | Statement gold bracelet with spiral detailing and adjustable chain closure. GEO BRACELET GOLD | Statement gold bracelet with spiral detailing and adjustable chain closure.
GEO BRACELET GOLD | Statement gold bracelet with spiral detailing and adjustable chain closure. GEO BRACELET GOLD | Statement gold bracelet with spiral detailing and adjustable chain closure.
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Geo bracelet $39

New
RELAXE SANDALS SILVER | Handmade flat sandals designed with leather straps, cork heel and rubber sole. Designed in a silver colour, these sandals are the perfect Resort accessory. RELAXE SANDALS SILVER | Handmade flat sandals designed with leather straps, cork heel and rubber sole. Designed in a silver colour, these sandals are the perfect Resort accessory.
RELAXE SANDALS SILVER | Handmade flat sandals designed with leather straps, cork heel and rubber sole. Designed in a silver colour, these sandals are the perfect Resort accessory. RELAXE SANDALS SILVER | Handmade flat sandals designed with leather straps, cork heel and rubber sole. Designed in a silver colour, these sandals are the perfect Resort accessory.
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Relaxe sandals $129

Click + Collect Only
SCOPA CHILLI OIL RED | Scopa's housemade chilli oil is the perfect flavour hit to top your meal with. This chilli oil has a beautiful, clean taste that builds in heat. Situated in the heart... SCOPA CHILLI OIL RED | Scopa's housemade chilli oil is the perfect flavour hit to top your meal with. This chilli oil has a beautiful, clean taste that builds in heat. Situated in the heart...
SCOPA CHILLI OIL RED | Scopa's housemade chilli oil is the perfect flavour hit to top your meal with. This chilli oil has a beautiful, clean taste that builds in heat. Situated in the heart... SCOPA CHILLI OIL RED | Scopa's housemade chilli oil is the perfect flavour hit to top your meal with. This chilli oil has a beautiful, clean taste that builds in heat. Situated in the heart...
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Scopa chilli oil $18

New
THEA MATCHA TIN GREEN | Find your green energy throughout the day with Thea Matcha. Matcha is a great caffeine alternative to those seeking an option outside of coffee. Coveted for centuries for its health... THEA MATCHA TIN GREEN | Find your green energy throughout the day with Thea Matcha. Matcha is a great caffeine alternative to those seeking an option outside of coffee. Coveted for centuries for its health...
THEA MATCHA TIN GREEN | Find your green energy throughout the day with Thea Matcha. Matcha is a great caffeine alternative to those seeking an option outside of coffee. Coveted for centuries for its health... THEA MATCHA TIN GREEN | Find your green energy throughout the day with Thea Matcha. Matcha is a great caffeine alternative to those seeking an option outside of coffee. Coveted for centuries for its health...
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Thea matcha tin $45

New
FLOWER POWER EARRING GOLD | Gold Flower stud earrings, featuring a stud closure. FLOWER POWER EARRING GOLD | Gold Flower stud earrings, featuring a stud closure.
FLOWER POWER EARRING GOLD | Gold Flower stud earrings, featuring a stud closure. FLOWER POWER EARRING GOLD | Gold Flower stud earrings, featuring a stud closure.
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Flower power earring $39

New
CLOVER DENIM SHORT WHITE | Our classic high waisted denim short in white, made in a soft washed denim, ready for easy strides and warm weather. It isn't Rubette summer without the Clover Short.  CLOVER DENIM SHORT WHITE | Our classic high waisted denim short in white, made in a soft washed denim, ready for easy strides and warm weather. It isn't Rubette summer without the Clover Short. 
CLOVER DENIM SHORT WHITE | Our classic high waisted denim short in white, made in a soft washed denim, ready for easy strides and warm weather. It isn't Rubette summer without the Clover Short.  CLOVER DENIM SHORT WHITE | Our classic high waisted denim short in white, made in a soft washed denim, ready for easy strides and warm weather. It isn't Rubette summer without the Clover Short. 
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Clover denim short $199

New
SERIOUSLY DELICIOUS MULTI | Polly Markus is back with more than 70 sensational new recipes from Miss Polly's Kitchen - every one of them seriously delicious! Get ready for a mouth-watering array of recipes... SERIOUSLY DELICIOUS MULTI | Polly Markus is back with more than 70 sensational new recipes from Miss Polly's Kitchen - every one of them seriously delicious! Get ready for a mouth-watering array of recipes...
SERIOUSLY DELICIOUS MULTI | Polly Markus is back with more than 70 sensational new recipes from Miss Polly's Kitchen - every one of them seriously delicious! Get ready for a mouth-watering array of recipes... SERIOUSLY DELICIOUS MULTI | Polly Markus is back with more than 70 sensational new recipes from Miss Polly's Kitchen - every one of them seriously delicious! Get ready for a mouth-watering array of recipes...
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Seriously delicious $49

New
RUBEBE CAP CHOCOLATE | The perfect finishing touch to any outfit, introducing our new Rubebe embroidered cap. A chocolate cotton with contrasting colour 'RUBEBE' embroidered on the front. RUBEBE CAP CHOCOLATE | The perfect finishing touch to any outfit, introducing our new Rubebe embroidered cap. A chocolate cotton with contrasting colour 'RUBEBE' embroidered on the front.
RUBEBE CAP CHOCOLATE | The perfect finishing touch to any outfit, introducing our new Rubebe embroidered cap. A chocolate cotton with contrasting colour 'RUBEBE' embroidered on the front. RUBEBE CAP CHOCOLATE | The perfect finishing touch to any outfit, introducing our new Rubebe embroidered cap. A chocolate cotton with contrasting colour 'RUBEBE' embroidered on the front.
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Rubebe cap $69

Low Stock
KAYA SUNGLASS HAVANA | 70's inspired aviator sunglass with tortoiseshell frames and transparent brown lenses. KAYA SUNGLASS HAVANA | 70's inspired aviator sunglass with tortoiseshell frames and transparent brown lenses.
KAYA SUNGLASS HAVANA | 70's inspired aviator sunglass with tortoiseshell frames and transparent brown lenses. KAYA SUNGLASS HAVANA | 70's inspired aviator sunglass with tortoiseshell frames and transparent brown lenses.
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Kaya sunglass $99

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Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
KICK BACK AND RELAXE

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KICK BACK AND RELAXE

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Kurawaka Morrison, Student

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Kurawaka Morrison, Student

A RUBETTE MOVEMENT ~ TAKE B_ACK FRIDAY with @rubysaysrecycle

ruby room toolbox

A RUBETTE MOVEMENT ~ TAKE B_ACK FRIDAY with @rubysaysrecycle