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Aura

Ready for our day in the sun, it's a @rubytakessnaps summer with RUBY Aura.

Introducing RUBY’s first collection of 2025, Aura sets the tone for the carefree season we’ve been craving and puts great energy above all else.

Launching at the height of summer, Aura brings you everything you need to stretch out the sunshine. Leading with Something Blue, signaling the start of something new with the collection’s signature floral imagined in an array of RUBY Favourites. Reveling in the season’s playful energy, Aura features sets designed with only good times in mind... Mix and match the stripe Marla Knit, Jessa Blouse and Midi Skirt in 100% organic cotton and our sheer metallic Vegas sequin. For the slower moments, savour the afternoons spent seaside in your faithful RUBY denim shorts and summer dresses.

It’s not all about what’s tangible, it’s the feeling you radiate when you do what you love. Whether that be carrying over something you adore into this year, or stepping into the unknown, Aura motions to keep close what you value the most...

RUBY Aura 2025 first arrivals arrive in store & online from Thursday 16th January 2025 x

RESORT 2024

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Liam Choice

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Kiss

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RUBY Holiday 2024

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Butter

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Ryder

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Gemini

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