RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

dream #RUBETTES

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FIRST IN LINE 🤎 With the help of Selma + Trulli… Make the first move by shopping our brown pinstripe new arrivals in store + online now via the link in our bio #rubynz x
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CAMERA EATS FIRST 🥥 Pics or it didn't happen, especially in new season chocolate arrivals... Shop our Trulli Skirt in brown pinstripe in store + online now via the link in our bio #rubynz x
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BOX OF CHOCOLATES 🍫 Proof that new season Sasha + Trulli really is the sweetest pick... As seen on Dream Rubette @miabisley, shop our chocolate Sasha Halter Top + brown stripe Trulli Skirt in store + online now #rubynz x
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gaby_marshall
recent good stuff 🤠😌 including much needed catch ups with some nz buddies (michellehayes_ and leticiahaines), fishing and exploring new places, meeting new buddies, tropical fruit with julieroulston, and stopping to appreciate nature ofcccc!!
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OH, HONEY 🍯 Trulli in black tartan ~ you already know + love this one... Styled by Dream Rubette @jasminekriletich, shop in store + online now via the link in our bio #rubynz x
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jasminekriletich
something a lil different 🍂💫 rubytakessnaps 💌
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TOO TRULLI 💟 3 styled outfits with the skirt always on our mind... Paired with our Brady Polo + Emma Crinkle Top coming soon, shop our Trulli Skirts in store + online now via the link in our bio #rubynz x
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FINE WINE 🍷 A classic RUBY shape reimagined in blue wine gingham ~ served fresh for the season… Shop our blue wine gingham Trulli Maxi Dress in store + online now via the link in our bio #rubynz x
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EVERYONE'S TALKING 🍒 With hints of lilac woven into a vibrant red, our new season red lilac tartan makes all the noise... Imagined in RUBY favourites ~ Margie, Trulli + Petal ~ shop in store + online now via the link in our bio #rubynz x
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ADD TO CART ⁠🧺 A true classic returns to join the lineup for RUBY Dough 2025...⁠ Shop our blue sky stripe Trulli Skirt in store + online now via the link in our bio #rubynz x
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georgiaellenmolloy
Beautiful Balmoral ☀️
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Happy early birthday to my big brother! alittlebitofbrandon you’re so cool xx
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SERVED 🥞 Sweet as can be with new season Trulli… Shop our Trulli Dress in java butter gingham in store + online now via the link in our bio #rubynz x
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A TRULLI SCOOP 🌷 ⁠Our Trulli Maxi Dress in lilac candy stripe calls for a sweet treat... Shop in store + online now via the link in our bio #rubynz x
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IN A MINI? 🌟 We know you love our Trulli Skirt so we gave it a little trim! Half the length, but still getting our full love, just in time for summer… Shop in store + online now via the link in our bio #rubynz x
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WELL AND TRULLI 🍯 Bringing back a Rubette favourite, our Trulli Skirt in black is a classic staple... Shop our Trulli Skirt + Monty Jacket in store + online now via the link in our bio #rubynz x⁠

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Taking Note ~ 2025 RUBY Seminar

club rubettes

Taking Note ~ 2025 RUBY Seminar

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
The Oldest New Arrivals

toolbox

The Oldest New Arrivals

Em's Letter ~ EmGPT

club rubettes

Em's Letter ~ EmGPT