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MATILDA ZIP CARDIGAN CHARCOAL | Swapping silver buttons for a zip ~ a move that changes everything. Dual-zip cardigan with a high collar and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff and crafted...

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RUBY

Matilda zip cardigan $319

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LEX HOODIE BLACK | Boxy fit hoodie with a dual ended zip designed in a plush black cotton sweatshirt fabric. A cropped fit finished with studded pocket detailing elevate this staple piece. Make it...

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RUBY

Lex hoodie $249

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ANASTASIA TANK PINK PETROL GINGHAM | Sleeveless, fitted top with smocking throughout the body to create texture and shape. Features a soft ruffle detail at the hem, which compliments the smocking detail. Make it a set...

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RUBY

Anastasia tank $229

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SASHA WRAP PANT BLACK | Straight-leg suiting pant with a feature wrap detail at the waistband. This wrap is a play on layering and draping, which elevate this simple yet elegant pant.

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RUBY

Sasha wrap pant $299

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GEORGIA JACKET CAMEL | Cropped bomber jacket crafted in a luxe mid-weight twill, featuring a sculptural wrap-over collar with gold hardware and gathered hem detailing. A utility-inspired layer to elevate your everyday styling.

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RUBY

Georgia jacket $389

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EMMA KNIT LONG SLEEVE BABY BLUE NAVY STRIPE | Off-shoulder long sleeve knitted top crafted in a baby blue and navy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

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RUBY

Emma knit long sleeve $199

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LEX TRACKPANT BLACK | Wide leg trackpants with studded side seams, designed in a black cotton. With an elasticated waistband and tie cord, these pants are comfortable and chic. Make it a set with our...

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RUBY

Lex trackpant $189

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MATILDA ZIP CARDIGAN BLACK | Swapping gold buttons for a zip ~ a move that changes everything. Dual-zip cardigan with a high collar and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff and crafted...

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RUBY

Matilda zip cardigan $319

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EMMA KNIT LONG SLEEVE CHERRY | Off-shoulder long sleeve knitted top crafted in a cherry red mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

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RUBY

Emma knit long sleeve $199

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RUBY

Icon jean $299

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LEX HOODIE DEEP PLUM | Boxy fit hoodie with a dual ended zip designed in a deep plum cotton sweatshirt fabric. A cropped fit finished with studded pocket detailing elevate this staple piece. Make it...

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RUBY

Lex hoodie $249

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ANASTASIA SKIRT PINK PETROL GINGHAM | Cotton maxi skirt designed in a vibrant pink petrol gingham, with shirred waist and hip, that falls to a floaty, full skirt. This skirt can be worn as a pop...

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RUBY

Anastasia skirt $269

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MATILDA ZIP CARDIGAN BURGUNDY | Swapping gold buttons for a zip ~ a move that changes everything. Dual-zip cardigan with a high collar and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff and crafted...

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RUBY

Matilda zip cardigan $319

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LEX TRACKPANT DEEP PLUM | Wide leg trackpants with studded side seams, designed in a deep plum cotton. With an elasticated waistband and tie cord, these pants are comfortable and chic. Make it a set with...

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RUBY

Lex trackpant $189

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MATILDA COTTON CARDIGAN KHAKI | Your wool Matilda's, allergy-friendly twin! All the best bits crafted in a plush cotton knit version. Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an...

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RUBY

Matilda cotton cardigan $279

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MATILDA ZIP CARDIGAN HAZELNUT | Swapping gold buttons for a zip ~ a move that changes everything. Dual-zip cardigan with a high collar and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff and crafted...

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RUBY

Matilda zip cardigan $319

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APPLE JEAN MIDTOWN BLUE | Straight leg, mid-rise denim jeans with a seamless fold-over waistband. Designed in a mid-tone washed blue, these are your perfect everyday pair of jeans with a twist.

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RUBY

Apple jean $299

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MATILDA ZIP CARDIGAN COCOA | Swapping gold buttons for a zip ~ a move that changes everything. Dual-zip cardigan with a high collar and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff and crafted...

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RUBY

Matilda zip cardigan $319

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RHEA CARDIGAN PEARL | A twist on our Rhea Sweater, this buttoned knit cardigan is the perfect addition to layer over all your winter favourites. Crafted in a lush pearl mohair wool blend and...

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RUBY

Rhea cardigan $299

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RUBY

Icon jean $299

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Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

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New

APPLE JEAN MIDTOWN BLUE | Straight leg, mid-rise denim jeans with a seamless fold-over waistband. Designed in a mid-tone washed blue, these are your perfect everyday pair of jeans with a twist.

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RUBY

Apple jean $299

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RUBY

Icon jean $299

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BUZZ JEAN UNWASHED | Barrel-leg jean designed in a raw wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

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RUBY

Buzz jean $299

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RUBY

Icon jean $299

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ELLE JEAN MIDTOWN BLUE | Wide leg, mid-rise denim jeans designed in a mid-tone wash blue with a double yoke on the back. The perfect jean to pair with your favourite top.

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RUBY

Elle jean $299

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BUZZ JEAN KHAKI | Barrel-leg jean designed in an khaki wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

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RUBY

Buzz jean $299

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BUZZ JEAN INDIGO | Barrel-leg jean designed in an indigo wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

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RUBY

Buzz jean $299

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BUZZ JEAN WHITE | Barrel-leg jean designed in a white denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

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RUBY

Buzz jean $299

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ELLE JEAN WHITE | Wide leg, mid-rise denim jeans designed in a crisp white denim with a double yoke on the back. The perfect jean to pair with your favourite top.

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RUBY

Elle jean $299

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ELLE JEAN RANGER | Wide leg, mid-rise denim jeans designed in a ranger vintage wash colour with a double yoke on the back. The perfect jean to pair with your favourite tops.

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RUBY

Elle jean $299

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ELLE JEAN PETITE MIDTOWN BLUE | Petite length wide leg, mid-rise denim jeans designed in a mid-tone wash blue. The perfect jean to pair with your favourite top.

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RUBY

Elle jean petite $299

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OUTERWEAR

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KNIT SHOP

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TOPS

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KNIT SHOP

dream #RUBETTES

SASHA WRAP PANT CHARCOAL

VELMA SWEATER PINK BURGUNDY STRIPE

MATILDA CARDIGAN PINK

ESME LONG SLEEVE BURGUNDY BUTTER BLUE STRIPE

TRULLI SKIRT BLACK TARTAN

EMMA KNIT TOP PINK BURGUNDY STRIPE

ANASTASIA SKIRT PINK PETROL GINGHAM

COCO BLAZER NAVY PINSTRIPE

GEORGIA JACKET CAMEL

MATILDA ZIP CARDIGAN HAZELNUT

BRADY POLO GREEN BLACK STRIPE

JOSIE SWEATER BROWN AQUA STRIPE

APPLE JEAN MIDTOWN BLUE

MATILDA COTTON CARDIGAN JAVA

COCO BLAZER NAVY PINSTRIPE

EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE

SASHA WRAP PANT CHARCOAL

VELMA SWEATER PINK BURGUNDY STRIPE

MATILDA CARDIGAN PINK

ESME LONG SLEEVE BURGUNDY BUTTER BLUE STRIPE

TRULLI SKIRT BLACK TARTAN

EMMA KNIT TOP PINK BURGUNDY STRIPE

ANASTASIA SKIRT PINK PETROL GINGHAM

COCO BLAZER NAVY PINSTRIPE

Winter Wonderland

features

Winter Wonderland

Denim Deli

vibe

Denim Deli

Dear Christchurch

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Dear Christchurch

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