SHOP NEW ARRIVALS

New

SIMONA BLOUSE BLUE WINE GINGHAM | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...

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RUBY

Simona blouse $239

+2

New

COWGIRL T-SHIRT COWGIRL BOOT | Cotton T-shirt featuring a unique cowgirl boot design screen printed on the front, created in collaboration with local artist Shelley Botticelli. All profits from this T-shirt will be donated to...

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Cowgirl t-shirt $119

New

SKY SHIRRED LONG SLEEVE BLUE WINE GINGHAM | Long sleeve top designed in a blue wine gingham. This top is shirred, giving it stretch all over. Features a high, round neckline and ruffles at the cuffs and hem.

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Sky shirred long sleeve $249

New

SANDLER RUFFLE SHIRT WHITE | Longsleeve white shirt with ruffles down the placket and a rounded collar. This top features elasticated ruffle cuffs, this piece is an elevated take on the classic white shirt.

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Sandler ruffle shirt $259

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ANNIE TRENCH COAT DEEP PLUM | Relaxed midi-length trench with a self-fabric belt, button fastenings and epaulettes at the shoulders and the sleeve. A classic shape imagined in mid-weight deep plum coloured fabric that can be...

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Annie trench coat $549

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RUE TROUSER DEEP PLUM | Straight-leg mid-waist suit trouser with a flat waistband and belt loops. These pants are versatile in that they can be worn casual with a baby tee, or formal with the...

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Rue trouser $289

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BRADY POLO WHITE BLUE RED STRIPE | A classic polo shirt imagined in a white, blue and red stripe. Style under your favourite T-shirt with your trusty pair of denim.

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Brady polo $219

New

TRULLI MAXI DRESS BLUE WINE GINGHAM | Cotton gingham maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...

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Trulli maxi dress $319

LIMITED EDITION

MATILDA CARDIGAN PINK CHERRY STRIPE | The one that's never coming back, our pink and cherry striped Matilda Cardigan is a limited run, not to be repeated again after this first and only delivery. ~ A...

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Matilda cardigan $329

+10

New

SIMONA BLOUSE PINK GINGHAM | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...

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Simona blouse $239

+2

New

EDDIE SHIRT WHITE | A RUBY spin on a classic shirt shape, meet Eddie, a crisp white shirt that will bring fun into your wardrobe. Features a close fit that nips in at the...

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Eddie shirt $249

New

FIREBIRD COWL GOWN ESPRESSO | Sleeveless midi dress crafted in rich espresso satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

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Firebird cowl gown $399

+2

New

SAILOR SHIRT WHITE | Reinvention of our iconic Sandler Shirt. Crafted in white organic cotton, the shirt features a wide rounded collar which at the back walls into a squared cape. Try layering this...

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Sailor shirt $249

New

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ONE SIZE

RUBY

Rosette tie $29

New

MATILDA CARDIGAN COCOA | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.

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Matilda cardigan $299

+10

New

THEA TOP IVORY | One shoulder top designed in an ivory viscose fabric, with a silk-like hand feel and look.

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Thea top $199

New

FIREBIRD PANT JAVA | Classic highwaisted pant with a straight leg silhouette in a new java colourway. An effortless and versatile piece perfect for work and beyond.

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Firebird pant $269

+2

New

EMMA KNIT TOP PINK BURGUNDY STRIPE | Off-shoulder knitted top crafted in a mid-weight striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a set by pairing...

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Emma knit top $159

+5

New

ANNIE TRENCH COAT DONKEY | Relaxed midi-length trench with a self-fabric belt, button fastenings and, epaulettes at the shoulders and the sleeve. A classic shape imagined in mid-weight donkey coloured fabric.

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RUBY

Annie trench coat $549

FIREBIRD PANT COAL | Classic high-waisted pant with a straight leg silhouette in a new coal colourway. An effortless and versatile piece perfect for work and beyond.

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Firebird pant $269

+2

New

ROWE SHIRT DRESS BLACK | Luxe black shirt dress crafted in a silky viscose. Featuring a shirted top which gathers at the elasticated waistband, falling into a floaty a-line skirt. This dress is a winter...

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Rowe shirt dress $289

New

ANDIE PINSTRIPE PANT NAVY COPPER PINSTRIPE | Palazzo style elastic waist pants with a tie, in a mid-weight pinstripe suiting fabric. These pants are high-waisted, uncomplicated and, classically cool.

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Andie pinstripe pant $249

Shop New Arrivals

Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

Play

New

TRULLI MAXI DRESS BLUE WINE GINGHAM | Cotton gingham maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...

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RUBY

Trulli maxi dress $319

New

MARGIE TIE-BACK MAXI DRESS GREEN TARTAN | Cotton maxi dress with a square band bust. The skirt falls into a ruffled tier hem with an exposed back and bow tie closure.

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RUBY

Margie tie-back maxi dress $289

New

PETAL RUFFLE MIDI DRESS RED LILAC TARTAN | V-neck cotton midi dress with ruffle detailing at the bust, made in a lightweight seersucker red lilac cotton. Fitted around the waist flowing to an A-line skirt, this dress is...

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RUBY

Petal ruffle midi dress $289

New

SKY SHIRRED LONG SLEEVE BLUE WINE GINGHAM | Long sleeve top designed in a blue wine gingham. This top is shirred, giving it stretch all over. Features a high, round neckline and ruffles at the cuffs and hem.

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RUBY

Sky shirred long sleeve $249

New

MONTY JACKET CHECK | Checkered jacket with a zip front and collar. This jacket sits boxy and a bit cropped, and features cuffs at the sleeve which create a slight balloon shape.

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RUBY

Monty jacket $319

New

SIMONA BLOUSE BLUE WINE GINGHAM | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...

Add to bag

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RUBY

Simona blouse $239

+2

New

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ONE SIZE

RUBY

Rosette tie $29

Low Stock

MARGIE TIE-BACK TOP RED GINGHAM | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut out, the cutest summer top worn with your favourite...

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Margie tie-back top $239

+6

New

CLOVER MIDI DRESS NAVY YELLOW TARTAN | V-neck cotton midi dress with front keyhole detail, made in a lightweight yellow navy tartan. Fitted around the waist flowing to an A-line skirt, this dress is a timeless piece.

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Clover midi dress $269

New

RAQUEL TOP JAVA BUTTER GINGHAM | Crafted in a java butter gingham fabric with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to sit...

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RUBY

Raquel top $239

+1

Low Stock

TRULLI SKIRT NAVY YELLOW TARTAN | Floaty basque style maxi skirt imagined in a yellow navy cotton poplin fabric. This skirt features a bodice-style waistline, that falls to a full, wide skirt.

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Trulli skirt $269

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RAQUEL TOP PINK BURGUNDY GINGHAM | Crafted in a pink and burgundy gingham with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to sit...

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Raquel top $239

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Pre-Order

TRULLI SKIRT BLACK TARTAN | Floaty basque style maxi skirt imagined in a black tartan cotton. This skirt features a dropped bodice style waistline, that falls to a full, wide skirt.

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Trulli skirt $269

+3

New

MICKEY MAXI DRESS NAVY YELLOW TARTAN | Bias-cut midi dress designed in navy yellow tartan. Features a square-neckline, and ruched detailing along the bust and straps.

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Mickey maxi dress $269

dream #RUBETTES

MATILDA CARDIGAN BUTTER

MATILDA CARDIGAN GREY MARLE

MATILDA CARDIGAN CHERRY

MATILDA CARDIGAN PINK

MATILDA CARDIGAN SAPPHIRE

MATILDA CARDIGAN COCOA

MATILDA CARDIGAN BUTTER

RUE TROUSER DONKEY

MICKEY TOP COFFEE CREAM STRIPE

MATILDA COTTON CARDIGAN JAVA

MATILDA COTTON CARDIGAN BUTTER

MATILDA COTTON CARDIGAN BUTTER

MATILDA CARDIGAN CHERRY

MATILDA CARDIGAN CHERRY

MATILDA CARDIGAN SAPPHIRE

MATILDA CARDIGAN PEARL

MATILDA CARDIGAN KHAKI

MATILDA CARDIGAN PINK

MATILDA CARDIGAN INK

MATILDA CARDIGAN BUTTER

MATILDA CARDIGAN GREY MARLE

MATILDA CARDIGAN CHERRY

MATILDA CARDIGAN PINK

MATILDA CARDIGAN SAPPHIRE

MATILDA CARDIGAN COCOA

MATILDA CARDIGAN BUTTER

RUE TROUSER DONKEY

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SKIRTS

Alisa Xayalith, photograph courtesy of Caity Krone

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Alisa Xayalith, Musician

Not Our First Rodeo

features

Not Our First Rodeo

Erin Roxburgh, Deputy Chair of Women in Sport Aotearoa

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Erin Roxburgh, Deputy Chair of Women in Sport Aotearoa

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