Sign
up

SHOP NEW ARRIVALS

New

GLORIA TOP WHITE | Short sleeve blouse designed in a buttery soft magnolia cupro fabric. This blouse features a built-in neck scarf that you can wear draped at the front, tied as a neck...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Gloria top $229

New

GLORIA SCARF DRESS POLKA DOT | Short sleeve midi dress designed in a black and white polka dot print. This dress features soft fluted sleeves and a built in neck tie that you can wear draped...

Add to bag

4
6
8
10
12
14
16
18
20
22

RUBY

Gloria scarf dress $349

New

SELMA DRESS MERLOT GINGHAM | Cotton midi dress with panel details down the front, and gathers at the side seams to create a dropped waist look. Wide-set straps and a square scooped neckline make this...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Selma dress $319

New

APPLE SHIRRED DRESS COBALT GINGHAM | Shirred cotton sundress designed in a fresh cobalt gingham. Features a scoop neckline with spaghetti straps, and a dropped waist that falls to a full skirt.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Apple shirred dress $269

New

SELMA TOP BROWN PINSTRIPE | Cotton top with panel details down the front and gathers at the side seams to create a dropped waist look. Wide-set straps and a square scooped neckline make this an...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Selma top $209

New

DOVE SHORT NAVY CREAM TARTAN | A Rubette favourite, now available in our navy cream tartan. These shorts feature a relaxed fit through the leg, subtle pleating for added volume, and statement ruffle details along the...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Dove short $199

New

DOVE SHORT POLKA DOT | The return of a Rubette favourite, our Dove shorts in polka dot. These shorts feature a relaxed fit through the leg, subtle pleating for added volume, and statement ruffle details...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Dove short $209

New

CAROLINA TOP BLACK | Sheer chiffon top with a plunge cowl neck, halter silhouette, and low back. Designed with cascading ruffles for soft movement and a statement finish.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Carolina top $209

New

SELMA MINI DRESS MERLOT GINGHAM | A combination of two of your favourite styles, Raquel & Trulli come together to create the perfect mini dress. Features ruched detailing at shoulder and the bust, then falls to...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Selma mini dress $269

Pre-Order

MARTI SHIRT NAVY CREAM TARTAN | Jacket-style shirt designed in our navy cream tartan cotton. This shirt sits slightly cropped and features elasticated sides with D-ring closures, which allow you to cinch in the waist and...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Marti shirt $239

New

APPLE SHIRRED DRESS AIRY BLUE | Shirred cotton sundress designed in a fresh airy blue colour. Features a scoop neckline with spaghetti straps, and a dropped waist that falls to a full skirt.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Apple shirred dress $269

New

MARGIE TIE-BACK TOP MERLOT GINGHAM | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest top worn with your favourite denim.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Margie tie-back top $239

+7

New

GLORIA SLIP DRESS POLKA DOT | Bias cut cowl neck slip with a double strap detail and halter neck tie. Imagined in a black and white polka dot crepe with a silk-like feel, this slip will...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Gloria slip dress $319

New

SASHA WRAP SHORT CHARCOAL | Suit style short with a feature wrap detail at the waistband. The wrap is a play on layering and draping, which elevate this simple yet elegant short. Make it a...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Sasha wrap short $199

New

TRULLI SKIRT BROWN PINSTRIPE | Floaty basque style maxi skirt imagined in a brown pinstripe cotton. This skirt features a bodice-style waistline that falls to a full, wide skirt.

Add to bag

4
6
8
10
12
14
16
18
20
22

RUBY

Trulli skirt $269

+3

Pre-Order

LOU MINI DRESS POLKA DOT | Fitted bodice-style halter mini dress, with tucks crossing the bust, falling to mid-thigh, cut in a light-weight stretch fabric. An exaggerated tie detail at the waist elevates this classic mini...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Lou mini dress $289

New

SELMA SHIRT BROWN PINSTRIPE | Relaxed fit, lightweight quarter zip shirt designed in a crisp brown pinstripe cotton. A refined take on casual dressing, perfect for work-to-weekend wear.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Selma shirt $209

New

CAROLINA GOWN BLACK | Sheer chiffon maxi gown with a plunge cowl neck, halter silhouette, and low back. Designed with cascading ruffles for soft movement and a statement finish.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Carolina gown $399

Shop Now

Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

Play

New

CAROLINA GOWN BLACK | Sheer chiffon maxi gown with a plunge cowl neck, halter silhouette, and low back. Designed with cascading ruffles for soft movement and a statement finish.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Carolina gown $399

New

GLORIA SCARF DRESS POLKA DOT | Short sleeve midi dress designed in a black and white polka dot print. This dress features soft fluted sleeves and a built in neck tie that you can wear draped...

Add to bag

4
6
8
10
12
14
16
18
20
22

RUBY

Gloria scarf dress $349

New

HAZEL RUFFLE DRESS SERENITY | Bias cut midi dress with a feature ruffle neckline in a serenity blue satin. Features a back tie and scooped neck that adds to the soft look of this dress.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Hazel ruffle dress $349

New

GLORIA TOP WHITE | Short sleeve blouse designed in a buttery soft magnolia cupro fabric. This blouse features a built-in neck scarf that you can wear draped at the front, tied as a neck...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Gloria top $229

New

DOLCE GOWN JAVA | One shoulder maxi dress with a sash feature that can be worn draped over the back or wrapped around the neck as a scarf. Designed in our signature java colourway,...

Add to bag

4
6
8
10
12
14
16
18
20
22
24

RUBY

Dolce gown $419

New

CAROLINA TOP BLACK | Sheer chiffon top with a plunge cowl neck, halter silhouette, and low back. Designed with cascading ruffles for soft movement and a statement finish.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Carolina top $209

New

COCO BLAZER BLACK | A collarless blazer designed in a mid-weight suiting fabric. Features a cinched waist and slightly flared sleeves, giving a structured silhouette. Make it a set by pairing it with the...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Coco blazer $399

New

SASHA WRAP PANT BLACK | Straight-leg suiting pant with a feature wrap detail at the waistband. This wrap is a play on layering and draping, which elevate this simple yet elegant pant. Make it a...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Sasha wrap pant $299

New

GLORIA SLIP DRESS POLKA DOT | Bias cut cowl neck slip with a double strap detail and halter neck tie. Imagined in a black and white polka dot crepe with a silk-like feel, this slip will...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Gloria slip dress $319

New

VALERIA DRESS SUPER SONIC BLUE | Bias cut long sleeve dress imagined in a luxe sonic blue satin. Features a built in waist tie to allow you to cinch as you wish. Simple yet versatile.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Valeria dress $299

New

VALERIA DRESS BURGUNDY FLORAL | Bias cut long sleeve dress imagined in our burgundy floral. Features a built in waist tie to allow you to cinch as you wish. Simple yet versatile.

Add to bag

4
6
8
10
12
14
16
18
20
22

RUBY

Valeria dress $349

New

FIREBIRD COWL GOWN SUPER SONIC BLUE | Sleeveless midi dress crafted in rich sonic blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Firebird cowl gown $399

+2

View

DRESSES

View

EXTRA 20% OFF SALE

View

TOPS

View

EXTRA 20% OFF SALE

dream #RUBETTES

SANDLER RUFFLE SHIRT RED STRIPE

SANDLER RUFFLE SHIRT WHITE

SANDLER RUFFLE SHIRT WHITE

SANDLER RUFFLE SHIRT WHITE

SANDLER RUFFLE SHIRT WHITE

SANDLER RUFFLE SHIRT KHAKI STRIPE

ELLE JEAN PETITE MIDTOWN BLUE

SANDLER RUFFLE SHIRT WHITE

BUZZ JEAN INDIGO

SANDLER RUFFLE SHIRT RED STRIPE

SANDLER RUFFLE SHIRT BLUE STRIPE

SANDLER RUFFLE SHIRT RED STRIPE

SANDLER RUFFLE SHIRT WHITE

SANDLER RUFFLE SHIRT WHITE

SANDLER RUFFLE SHIRT WHITE

SANDLER RUFFLE SHIRT WHITE

SANDLER RUFFLE SHIRT KHAKI STRIPE

ELLE JEAN PETITE MIDTOWN BLUE

SANDLER RUFFLE SHIRT WHITE

Taking Note ~ 2025 RUBY Seminar

club rubettes

Taking Note ~ 2025 RUBY Seminar

The Oldest New Arrivals

toolbox

The Oldest New Arrivals

Em's Letter ~ EmGPT

club rubettes

Em's Letter ~ EmGPT

EMPTY BAG? YOU MAY HAVE MISSED OUR NEW ARRIVALS...

LET’s WRAP IT UP FOR YOU!

$100 away from FREE shipping

Continue Shopping

4x $0 on