RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

dream #RUBETTES

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rubytakessnaps
WINTER WONDERLAND ⛄️❄️ We couldn't help but put RUBY Knit Shop to the test in the snow ~ alongside a sneak peek of what's coming next ~ our Matilda Zip Cardigans, arriving mid July, and Sasha Wrap Pants in chocolate, arriving early August. Safe to say, winter approved. Shop featured looks in store + online now via the link in our bio #rubynz x
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_miapearson
☕🌸🤍🎀✨
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YOUR FAVOURITE'S FAVOURITE 🫐 For those who know, it's always been Matilda... The two new hues of our Matilda family are here ~ say hello to petrol & burgundy aqua stripe. Shop in store + online now via the link in our bio #rubynz x
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rubytakessnaps
YOUR FAVOURITE'S FAVOURITE 🫐 For those who know, it's always been Matilda... The two new hues of our Matilda family are here ~ say hello to petrol & burgundy aqua stripe. Shop in store + online now via the link in our bio #rubynz x
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LET'S NOT GO THERE 🌶️ Starting the week without Matilda? Couldn't be us... Restocked in grey marle, sapphire + butter, shop in store + online now via the link in our bio #rubynz x
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_parekura
Autumn has been autumning 🫶🏼
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charlotte_mitchellxx
Brb crying about how much love I have for these girlies 😭🫶🏻🫶🏻 (and for the matching Matilda cardigans 🫢)
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WELL, THAT ESCALATED QUICKLY 🍒 Just when you thought Matilda couldn’t get any sweeter ~ our new pink cherry stripe is here for a good time, not a long time... As a one-time limited edition release, shop in store + online now via the link in our bio #rubynz x
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rubymeads
march >> 🙂‍↕️🫶🏼
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MATILDA IS SERVED 🍴🤎 The girls are ready to eat... All the best bits of Matilda now crafted in a plush cotton knit version, shop cotton Matilda Cardigans in store + online now via the link in our bio #rubynz x
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MATILDA MUSE 🍒 Dream Rubette @_zoekerr kicks off autumn with our cherry Matilda Cardigan… Shop our Matilda Cardigans in store + online now via the link in our bio #rubynz x
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lilspowell
Get in loser
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elbeefrivolousfashion
everything must be leopard print 🐆 #lifestyle #styleinspo #fashion #outfits #ootd #fitcheck #streetstyle #pintereststyle #pinterestfashion
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_parekura
It’s a rubytakessnaps world, I’m just living in it🎀
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samtodd
Eating pastries in Sydney in my pastry skirt 😇😇🥐🥐🥐
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rubytakessnaps
COZY SEASON 🔥 Dream Rubette @sophienegus_ styles a selection of her favourite RUBY Knit Shop pieces… Shop Milo, Lollo, Matilda & Annie in store + online now via the link in our bio #rubynz x

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Taking Note ~ 2025 RUBY Seminar

club rubettes

Taking Note ~ 2025 RUBY Seminar

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
The Oldest New Arrivals

toolbox

The Oldest New Arrivals

Em's Letter ~ EmGPT

club rubettes

Em's Letter ~ EmGPT