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  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

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OUTERWEAR

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KNIT SHOP

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TOPS

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KNIT SHOP

dream #RUBETTES

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MATILDA CARDIGAN SAPPHIRE

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EMELIE PLEAT SKIRT LOLLY FLORAL

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rubytakessnaps
ORDER UP 💗 One Emelie Silk Slip to go please… Shop Emelie in store & online #rubynz x
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FIREBIRD CHIFFON COWL TOP LOLLY FLORAL

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rubytakessnaps
GOLDEN HOUR 🧡 The forever favourite Firebird Cowl Top has landed in our new season RUBY floral… Shop the Firebird Chiffon Cowl Top in store & online now #rubynz x
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FIREBIRD CHIFFON COWL TOP LOLLY FLORAL

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rubytakessnaps
GOLDEN HOUR 🧡 The forever favourite Firebird Cowl Top has landed in our new season RUBY floral… Shop the Firebird Chiffon Cowl Top in store & online now #rubynz x
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ARIEL BODICE WHITE

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EMELIE PLEAT SKIRT LOLLY FLORAL

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rubytakessnaps
IT’S KIND OF OUR THING 🩷 There’s nothing more memorable then a RUBY floral… Dream Rubette @marin__kittaka in new season Emelie Lolly floral, shop in story in store & online now #rubynz x
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EMELIE SILK SLIP LOLLY FLORAL

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rubytakessnaps
IT’S KIND OF OUR THING 🩷 There’s nothing more memorable then a RUBY floral… Dream Rubette @marin__kittaka in new season Emelie Lolly floral, shop in story in store & online now #rubynz x
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DREAM JEAN STONEWASH

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EMELIE SILK SLIP LOLLY FLORAL

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SYMPHONY SILK DRESS LOLLY FLORAL

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rubytakessnaps
GEMINI DROP 2 STYLED BY KAI ♊️💟 Showing you true duality with our Gemini Drop 2 first arrivals, our Art Director Kai styles Dream Rubettes @talduo. Shop online now & in store tomorrow #rubynz x
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CASCADE CRUSH GOWN LOLLY FLORAL

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rubytakessnaps
FOR YOUR EYES ONLY 🔒💫 A drop of what’s to come this week… #rubynz x
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rubytakessnaps
FOR YOUR EYES ONLY 🔒💫 A drop of what’s to come this week… #rubynz x
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Slideshow
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Gallery Title
ARIEL BODICE WHITE
EMELIE SILK SLIP LOLLY FLORAL
DREAM JEAN STONEWASH
CASCADE CRUSH GOWN LOLLY FLORAL
image
MATILDA CARDIGAN SAPPHIRE
FIREBIRD CHIFFON COWL TOP LOLLY FLORAL
FIREBIRD CHIFFON COWL TOP LOLLY FLORAL
ARIEL BODICE WHITE
EMELIE SILK SLIP LOLLY FLORAL
DREAM JEAN STONEWASH
CASCADE CRUSH GOWN LOLLY FLORAL
image
MATILDA CARDIGAN SAPPHIRE
FIREBIRD CHIFFON COWL TOP LOLLY FLORAL
FIREBIRD CHIFFON COWL TOP LOLLY FLORAL

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Winter Wonderland

features

Winter Wonderland

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Denim Deli

vibe

Denim Deli

Dear Christchurch

club rubettes

Dear Christchurch