SHOP FIRST ARRIVALS

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RUBY

Emma crinkle top $199

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SOMERSET SWEATER CREAM | Chunky sweater in a luxe cable knit design. Features a mock neck with ribbing at the sleeve cuffs and neckline, this sweater is cosy and lush to wear.

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RUBY

Somerset sweater $269

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MISTY COAT COCOA | Double-breasted coat with a relaxed silhouette, balloon sleeves and a button-up front with a waist tie. Crafted in a plush wool blend felt, wearing this piece feels like being wrapped...

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RUBY

Misty coat $549

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WENDY CRINKLE DRESS POLKA DOT | Short sleeve maxi dress imagined in a light-weight polka dot fabric with a crinkle texture. This dress features a V-neckline, with ties at sleeves and a keyhole and tie at...

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Wendy crinkle dress $329

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EMMA KNIT LONG SLEEVE PINK FOREST STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and forest striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

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RUBY

Emma knit long sleeve $199

+2

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ANNIE TRENCH COAT DEEP PLUM | Relaxed midi-length trench with a self-fabric belt, button fastenings and epaulettes at the shoulders and the sleeve. A classic shape imagined in mid-weight deep plum coloured fabric that can be...

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RUBY

Annie trench coat $549

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ANASTASIA SKIRT GREEN TARTAN | Cotton maxi skirt designed in a vibrant green tartan, with shirred waist and hip, that falls to a floaty, full skirt. This skirt can be worn as a pop of...

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RUBY

Anastasia skirt $269

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MATILDA CARDIGAN GREY MARLE | Button-down cardigan with silver metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.

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RUBY

Matilda cardigan $299

+10

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ANASTASIA TANK GREEN TARTAN | Sleeveless, fitted top with smocking throughout the body to create texture and shape. Features a soft ruffle detail at the hem, which compliments the smocking detail. Make it a set...

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RUBY

Anastasia tank $229

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RUE TROUSER DEEP PLUM | Straight-leg mid-waist suit trouser with a flat waistband and belt loops. These pants are versatile in that they can be worn casual with a baby tee, or formal with the...

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RUBY

Rue trouser $289

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ANASTASIA BLOUSE GREEN TARTAN | Long sleeve square-neck blouse with an elasticated bodice that falls to a floaty A-line shape. Designed in vibrant green tartan, this piece pairs perfectly with your favourite denim.

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RUBY

Anastasia blouse $239

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MATILDA CARDIGAN SAPPHIRE | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.

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RUBY

Matilda cardigan $299

+10

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MATILDA CARDIGAN BUTTER | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.

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RUBY

Matilda cardigan $299

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LIMITED EDITION

MATILDA CARDIGAN PINK CHERRY STRIPE | The one that's never coming back, our pink and cherry striped Matilda Cardigan is a limited run, not to be repeated again after this first and only delivery. ~ A...

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RUBY

Matilda cardigan $329

+10

Shop New Arrivals

Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

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New

ANASTASIA TANK GREEN TARTAN | Sleeveless, fitted top with smocking throughout the body to create texture and shape. Features a soft ruffle detail at the hem, which compliments the smocking detail. Make it a set...

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RUBY

Anastasia tank $229

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ANASTASIA SKIRT GREEN TARTAN | Cotton maxi skirt designed in a vibrant green tartan, with shirred waist and hip, that falls to a floaty, full skirt. This skirt can be worn as a pop of...

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RUBY

Anastasia skirt $269

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ANASTASIA BLOUSE GREEN TARTAN | Long sleeve square-neck blouse with an elasticated bodice that falls to a floaty A-line shape. Designed in vibrant green tartan, this piece pairs perfectly with your favourite denim.

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RUBY

Anastasia blouse $239

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TRULLI MAXI DRESS BLUE WINE GINGHAM | Cotton gingham maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...

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RUBY

Trulli maxi dress $319

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PETAL RUFFLE MIDI DRESS RED LILAC TARTAN | V-neck cotton midi dress with ruffle detailing at the bust, made in a lightweight seersucker red lilac cotton. Fitted around the waist flowing to an A-line skirt, this dress is...

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Petal ruffle midi dress $289

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SKY SHIRRED LONG SLEEVE BLUE WINE GINGHAM | Long sleeve top designed in a blue wine gingham. This top is shirred, giving it stretch all over. Features a high, round neckline and ruffles at the cuffs and hem.

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RUBY

Sky shirred long sleeve $249

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MONTY JACKET CHECK | Checkered jacket with a zip front and collar. This jacket sits boxy and a bit cropped, and features cuffs at the sleeve which create a slight balloon shape.

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RUBY

Monty jacket $319

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SIMONA BLOUSE BLUE WINE GINGHAM | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...

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RUBY

Simona blouse $239

+2

New

ROSETTE TIE BLUE WINE GINGHAM | Cotton rosette tie made from off cuts from our Dough collection. This tie can be used as an addition to our blue wine gingham styles: you can try styling this...

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ONE SIZE

RUBY

Rosette tie $29

Pre-Order

TRULLI SKIRT BLACK TARTAN | Floaty basque style maxi skirt imagined in a black tartan cotton. This skirt features a dropped bodice style waistline, that falls to a full, wide skirt.

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RUBY

Trulli skirt $269

+3

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MARGIE TIE-BACK MAXI DRESS GREEN TARTAN | Cotton maxi dress with a square band bust. The skirt falls into a ruffled tier hem with an exposed back and bow tie closure.

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RUBY

Margie tie-back maxi dress $289

Low Stock

MARGIE TIE-BACK TOP RED GINGHAM | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut out, the cutest summer top worn with your favourite...

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RUBY

Margie tie-back top $239

+6

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CLOVER MIDI DRESS NAVY YELLOW TARTAN | V-neck cotton midi dress with front keyhole detail, made in a lightweight yellow navy tartan. Fitted around the waist flowing to an A-line skirt, this dress is a timeless piece.

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RUBY

Clover midi dress $269

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RAQUEL TOP JAVA BUTTER GINGHAM | Crafted in a java butter gingham fabric with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to sit...

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RUBY

Raquel top $239

+1

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MICKEY MAXI DRESS NAVY YELLOW TARTAN | Bias-cut midi dress designed in navy yellow tartan. Features a square-neckline, and ruched detailing along the bust and straps.

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RUBY

Mickey maxi dress $269

dream #RUBETTES

BLACK TIE GOWN BLACK BLACK

RUE BLAZER DONKEY

MATILDA CARDIGAN BUTTER

ESME LONG SLEEVE BURGUNDY AQUA

FIREBIRD COWL GOWN BLACK

MARLA SHORTS BURGUNDY PINK STRIPE

ANNIE TRENCH COAT DONKEY

VELMA SWEATER ICE CREAM CAKE

EMMA KNIT TOP PINK BURGUNDY STRIPE

MADELEINE DENIM JACKET UNWASHED

MARGIE TIE-BACK MAXI DRESS GREEN TARTAN

BUZZ JEAN KHAKI

MATILDA CARDIGAN CHERRY

EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE

MATILDA CARDIGAN PINK

BLACK TIE GOWN BLACK BLACK

RUE BLAZER DONKEY

MATILDA CARDIGAN BUTTER

ESME LONG SLEEVE BURGUNDY AQUA

FIREBIRD COWL GOWN BLACK

MARLA SHORTS BURGUNDY PINK STRIPE

ANNIE TRENCH COAT DONKEY

VELMA SWEATER ICE CREAM CAKE

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Alisa Xayalith, photograph courtesy of Caity Krone

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Alisa Xayalith, Musician

Not Our First Rodeo

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Not Our First Rodeo

Erin Roxburgh, Deputy Chair of Women in Sport Aotearoa

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Erin Roxburgh, Deputy Chair of Women in Sport Aotearoa

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