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Designed with love in New Zealand
RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.
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NEW SEASON EVENTWEAR
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dream #RUBETTES
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![Product image of EMMA KNIT LONG SLEEVE PINK FOREST STRIPE]()
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HOT FROM KNIT SHOP 🧶 Dream Rubette @_zoekerr takes us through some of her top picks from our RUBY Knit Shop sale... Enjoy 20% off all RUBY Knitwear until midnight tomorrow, Sunday 31st August, in store + online now via the link in our bio #rubynz x
jordanashleighfietje
Mom can throw some fits too 😤
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![Product image of EMMA KNIT LONG SLEEVE CANDY STRIPE]()
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COLLECT 'EM ALL 🍌 Our lineup of Emma Knit Tops speaks for itself ~ shop in store + online now via the link in our bio #rubynz x
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BABY, IT’S COLD OUTSIDE 🎿 A peek behind the scenes of our RUBY Winter Wonderland campaign shoot... The most fun with the best team #rubynz x
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![Product image of EMMA KNIT LONG SLEEVE CANDY STRIPE]()
![Product image of EMMA KNIT LONG SLEEVE BABY BLUE NAVY STRIPE]()
![Product image of EMMA KNIT LONG SLEEVE RED WHITE STRIPE]()
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BABY, IT’S COLD OUTSIDE 🎿 A peek behind the scenes of our RUBY Winter Wonderland campaign shoot... The most fun with the best team #rubynz x
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![Product image of BUZZ JEAN WHITE]()
![Product image of EMMA KNIT LONG SLEEVE RED WHITE STRIPE]()
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EMMA DILEMMA 🍒 New Emma Knit Long Sleeves to add to our lineup... As seen on Dream Rubette @gemmaamary in our RUBY Christchurch store, shop Emma in deep plum, red white stripe + baby blue navy stripe in store + online now via the link in our bio #rubynz x
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![Product image of MARLA SHORTS BURGUNDY PINK STRIPE]()
![Product image of EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE]()
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SOFT LAUNCH 💌 Dream Rubette @kiranaaasmarani styles our pink burgundy Emma knit styles... Restocked in our Long Sleeve + Marla Short ~ shop in store + online now via the link in our bio #rubynz x
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CHOICE IS YOURS 🌟 Two sleeve lengths, two colours, one top you'll reach for on repeat... As seen on Dream Rubette @faith.fieldd, shop in store + online now via the link in our bio #rubynz x
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FIT CHECK 🍏 Our new Emma Knit Longsleeve in a forest pink stripe lands just in time for winter. Cozy, classic + an early taste of Blink ~ shop in store + online now via the link in our bio #rubynz x
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AS SEEN ON YOU 🍮 Kneadless to say… RUBY Dough 2025 has been a season to remember... Styled by you, shop featured looks in store + online now via the link in our bio #rubynz x
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![Product image of EMMA KNIT TOP PINK BURGUNDY STRIPE]()
![Product image of EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE]()
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IT TAKES TWO 🥂 A stripe so good, you’ll both need it… Available in our Emma Knit Top + Long Sleeve, shop in store + online now via the link in our bio #rubynz x
_zoekerr
rubytakessnaps DOUGH 🎀🎂⭐️💛
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![Product image of BEAU TANK WHITE]()
![Product image of EMMA KNIT TOP WHITE LACE]()
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BELLE OF THE ELLE ☕️ Dream Rubette @miabisley styles our new season Elle Jeans... A new staple in our denim lineup, shop in store + online now via the link in our bio #rubynz x
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![Product image of BUZZ JEAN INDIGO]()
![Product image of EMMA KNIT TOP WHITE LACE]()
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FRESH START 🍵 Full cart... In celebration of our student Rubettes starting their university year, we are offering our special 15% student discount on full priced RUBY + Liam in store + online until Sunday 2nd March 2025.
To redeem this discount, show your valid student ID at purchase in store or shop online using the code STUDENTRUBETTE15 at checkout! Make sure your RUBY account is signed up with a valid student email address.*
Dream Rubette @elka.drozdowski curates her ultimate study date wardrobe for the semester ahead...
See terms + conditions via the link in our bio #rubynz x
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![Product image of EMMA KNIT TOP PINK BURGUNDY STRIPE]()
![Product image of MARLA SHORTS BURGUNDY PINK STRIPE]()
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gabriellaoliviacallis
‘God bless me it’s f**king summer’ - DJ Pauly D
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![Product image of CLOVER DENIM SHORT WHITE]()
![Product image of EMMA KNIT TOP RED BLUE STRIPE]()
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BAYWATCH 🏄♀️ All eyes on our new Emma Knit Tops in red/blue + pink/burgundy stripes… Shop in store + online now via the link in our bio #rubynz x
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