RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

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dream #RUBETTES

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rubytakessnaps
PSTTT ~ 20% OFF KNIT SHOP 🍨💬 Did you hear? Your last scoop of winter is here ~ enjoy 20% off all RUBY knitwear* before Sunday 31st August. A little treat yourself before the days turn warmer & longer... Shop in store + online now via the link in our bio #rubynz x⁠ | *T&Cs apply
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rubytakessnaps
PSTTT ~ 20% OFF KNIT SHOP 🍨💬 Did you hear? Your last scoop of winter is here ~ enjoy 20% off all RUBY knitwear* before Sunday 31st August. A little treat yourself before the days turn warmer & longer... Shop in store + online now via the link in our bio #rubynz x⁠ | *T&Cs apply
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rubytakessnaps
ON POINTE 🩰 Our Coco Long Sleeve is our take on an elevated basic with a layered tank top in a semi sheer black knit... Shop in store + online now via the link in our bio #rubynz x
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dear.georgiapeach
Taking advantage of this rare Melbourne sun + some serotonin dressing with my rubytakessnaps jumper 🍓🥰
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rubytakessnaps
CAUGHT PINK HANDED 💞 Our favourite colour made its way to the newest arrivals from RUBY Locket... Tracksuits + cozy knits to live in all season long ~ shop our Velma Sweater + Lex Trackpant in store + online now via the link in our bio #rubynz x
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rubytakessnaps
FOLKLORE FEELS 🤍 A new take on our Rhea Sweater, we added some buttons + ribbed the knit to make the perfect Rhea Cardigan... Shop our Rhea Cardigan in store + online now via the link in our bio #rubynz x
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ADD TO THE MIX 🧁 Meet our new Minnie + Esme Long Sleeves ~ your new extra layer... Shop in store + online now via the link in our bio #rubynz x
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rubytakessnaps
BABY, IT’S COLD OUTSIDE 🎿 A peek behind the scenes of our RUBY Winter Wonderland campaign shoot... The most fun with the best team #rubynz x
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rubytakessnaps
BABY, IT’S COLD OUTSIDE 🎿 A peek behind the scenes of our RUBY Winter Wonderland campaign shoot... The most fun with the best team #rubynz x
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rubytakessnaps
RARE RHEA, BAILEY'S BEST ❤️ Our sweater rotation just upgraded with the arrival of our Rhea + Bailey Sweaters. The choice is yours with Rhea ~ with a detachable turtle neck... Shop both sweaters in store + online now via the link in our bio #rubynz x
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rubytakessnaps
RARE RHEA, BAILEY'S BEST ❤️ Our sweater rotation just upgraded with the arrival of our Rhea + Bailey Sweaters. The choice is yours with Rhea ~ with a detachable turtle neck... Shop both sweaters in store + online now via the link in our bio #rubynz x
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Life recently 💋💋💋💋
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jordanashleighfietje
March snaps 📸
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A WARM WELCOME 🍰 With 3 nationwide events in RUBY Ponsonby, Wellington + Christchurch, we had so much fun celebrating the launch of RUBY Knit Shop 2025 with you all... Matilda Cakes, new season knitwear + the best company ~ the perfect way to welcome RUBY Dough 2025...⁠ ⁠ With thanks to our friends @drink.golden + @everydaywine for keeping glasses full... Read the full wrap up via the link in our bio #rubynz x
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rubytakessnaps
A SOFT LAUNCH 🩷 The seasonal shift marks the return of our one-stop Knit Shop... Styled by Dream Rubette @connielangbrown, shop RUBY Knit Shop new arrivals in store + online now via the link in our bio!⁠ ⁠ In celebration of the launch of RUBY Knit Shop 2025, post a TikTok wearing RUBY knitwear and go in the draw to win a $1000 RUBY Knit Shop voucher! From Friday 21st March to Sunday 30th March, make sure to tag us @rubytakessnaps on TikTok in your videos ~ we can’t wait to see you in your knits... #rubynz x
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rubytakessnaps
A SOFT LAUNCH 🩷 The seasonal shift marks the return of our one-stop Knit Shop... Styled by Dream Rubette @connielangbrown, shop RUBY Knit Shop new arrivals in store + online now via the link in our bio!⁠ ⁠ In celebration of the launch of RUBY Knit Shop 2025, post a TikTok wearing RUBY knitwear and go in the draw to win a $1000 RUBY Knit Shop voucher! From Friday 21st March to Sunday 30th March, make sure to tag us @rubytakessnaps on TikTok in your videos ~ we can’t wait to see you in your knits... #rubynz x

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Taking Note ~ 2025 RUBY Seminar

club rubettes

Taking Note ~ 2025 RUBY Seminar

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
The Oldest New Arrivals

toolbox

The Oldest New Arrivals

Em's Letter ~ EmGPT

club rubettes

Em's Letter ~ EmGPT