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Designed with love in New Zealand
RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.
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SUIT YOURSELF
NEW SEASON WORKWEAR
1
of 9
dream #RUBETTES
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OH LÀ LÀ 🍽️ Romance is in the air with new season Carolina… Shop our Carolina Top in store + online now via the link in our bio #rubynz x
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CRINKLE CUT 🍙 Black daisies have made their way into our crinkle Emma + Wendy new arrivals… Shop in store + online now via the link in our bio #rubynz x
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FINAL HOURS ~ FULL STEAM AHEAD 🎫 Our RUBY Knit Shop is running hot! 20% off all knitwear* before we clock out of winter... Ends tonight ~ get in quick by shopping in store + online now via the link in our bio #rubynz x | *T&Cs apply
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FOR THE TABLE 🍽️ @blue.tamaki local @judekelly__ serves up new season Liam, now in Liz ~ Gown + Tops... Imagined in a sheeney jacquard satin, shop in store + online now via the link in our bio #rubynz #liamnz x
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HIT DIFFERENT 🧃 A classic RUBY formula bound to happen ~ burgundy + floral... Imagined in our Valeria Dress, Mesh Long Sleeve + Madrid Top as seen on Dream Rubette @pipartus. Shop our Valeria styles in store + online now via the link in our bio #rubynz x
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MESH WITH ME 🪻 Burgundy floral makes its debut with our Valeria Mesh Long Sleeve... As seen on Dream Rubette @jodieheslop, shop in store + online now via the link in our bio #rubynz x
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A SOFT LAUNCH 🩷 The seasonal shift marks the return of our one-stop Knit Shop... Styled by Dream Rubette @connielangbrown, shop RUBY Knit Shop new arrivals in store + online now via the link in our bio!
In celebration of the launch of RUBY Knit Shop 2025, post a TikTok wearing RUBY knitwear and go in the draw to win a $1000 RUBY Knit Shop voucher! From Friday 21st March to Sunday 30th March, make sure to tag us @rubytakessnaps on TikTok in your videos ~ we can’t wait to see you in your knits... #rubynz x
Other tagged products
![Product image of BEAU TANK WHITE]()
![Product image of NONI RUFFLE TOP WHITE]()
![Product image of SIMONA BLOUSE WHITE]()
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FRESH WHITES 🤍 Simona, Noni, Beau ~ a fresh take on summer whites... Shop in store + online now via the link in our bio #rubynz x
ava___jacks
no photos, no photos!!
Other tagged products
![Product image of SIMONA BLOUSE WHITE]()
![Product image of RODEO MINI SKIRT NAVY STRIPE]()
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FESTI FIT OUT 🌟 Festi season is still in full swing and team RUBY have got you covered with fresh new arrivals... Shop featured looks in store + online now via the link in our bio #rubynz x
Other tagged products
![Product image of FIREBIRD COWL SLEEVELESS TOP IVORY]()
![Product image of FIREBIRD COWL SLEEVELESS TOP BLACK]()
![Product image of FIREBIRD COWL SLEEVELESS TOP ESPRESSO]()
![Product image of FIREBIRD COWL SLEEVELESS TOP PEA GREEN]()
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IN ROTATION ❤️🔥 The newest member of the Firebird family, shop the Firebird Cowl Sleeveless Top in store & online now via the link in our bio #rubynz x
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SUMMER LOOKS GOOD ON YOU 💘 We love seeing our Rubettes out & about in their favourite RUBY pieces… Don’t forget to tag us in your snaps! #rubynz x
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RUBY RESORT 2023 🌞 GIVEAWAY: Launch Events
To celebrate the launch of our RUBY Resort 2023 Collection, this Thursday (2nd of November) we are hosting launch events to treat some of our most loyal Rubettes & give them the chance to shop the collection first!
To win a spot for you & a friend at our Auckland, Hamilton, Wellington or Christchurch events - simply comment below which store event you would love to attend & tag the friend you would take along! We will randomly select winners for each store & DM tomorrow with the details. We can’t wait to see you! #rubynz x
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SHOT OF ESPRESSO 🤎 The Firebird Satin Cowl top reimagined in espresso. Shop online and in store now #rubynz x
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