RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

dream #RUBETTES

R
rubytakessnaps
WHAT'S LIAM BEEN UP TO? 🗓️ ⁠Mending in the capital, our Liz Gown making its return, & dressing the smallest Rubettes ~ a very Liam kind of month... Shop our Liz Gown in store + online now via the link in our bio #rubynz #liamnz x
L
liam.liampatterns
Ruffles, Bubbles, Ruffles ~ Danni in the Delilah Ruffle Slip -
R
rubytakessnaps
WE NEED YOU 🫵 We're on the lookout for new faces searching for paid fit + wear testers, sizes 14–24, to help perfect our upcoming product lines + new season collections ~ and to feature across our RUBY + Liam socials too! ⁠ ⁠ You'll be working alongside our Product Development + Brand teams to make sure every piece feels as good as it looks…⁠ Learn more + apply via the link in our bio #rubynz x
L
liam.liampatterns
~ Ima in Delilah ~ . . #liamnz #imasroll
L
liam.liampatterns
Out of office ~ @mayasilwood wears the Liz Gown #liamnz
L
liam.liampatterns
🚨 NEW PATTERN ALERT 🚨 Hello Lola x To frill, or not to frill? . . #liampatterns #liamnz
L
liam.liampatterns
🚨 NEW PATTERN ALERT🚨 Liz! Welcome! Top, dress, long sleeve, sleeveless, bow at front, bow at back. YOUR CHOICE AMIRITE Enjoy x . . #liampatterns #liamnz
L
liam.liampatterns
From project to party ~ Shop the Liz Pattern online now x #liamnz
L
liam.liampatterns
Your newest pair, within reach ~⁠ ⁠ #liamnz
L
liam.liampatterns
When you look back at all the paths that we once walked would you notice the flowers I left in all the steps you took? ~ @yung_parched in Liz #liamnz
L
liam.liampatterns
~ en route ~ #liamnz
L
liam.liampatterns
Sticking to our knitting ~ Liam x @geo_knits_slow minibags made by our team from excess binding #liampatterns #liamnz
L
liam.liampatterns
Hiding in plain sight ~ ⁠ ⁠ A closer look at our new Liz Gown in Jacquard. ⁠ ⁠ ⁠ #liamnz
R
rubytakessnaps
FOR THE TABLE 🍽️ @blue.tamaki local @judekelly__ serves up new season Liam, now in Liz ~ Gown + Tops... Imagined in a sheeney jacquard satin, shop in store + online now via the link in our bio #rubynz #liamnz x
R
rubytakessnaps
FOR THE TABLE 🍽️ @blue.tamaki local @judekelly__ serves up new season Liam, now in Liz ~ Gown + Tops... Imagined in a sheeney jacquard satin, shop in store + online now via the link in our bio #rubynz #liamnz x
L
liam.liampatterns
dressed for the occasion ~ ⁠ ⁠ #liamnz

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Taking Note ~ 2025 RUBY Seminar

club rubettes

Taking Note ~ 2025 RUBY Seminar

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
The Oldest New Arrivals

toolbox

The Oldest New Arrivals

Em's Letter ~ EmGPT

club rubettes

Em's Letter ~ EmGPT