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Rubettes: A community who cares
RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.
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NEW SEASON EVENTWEAR
1
of 12
dream #RUBETTES
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![Product image of BEAU TANK WHITE]()
![Product image of ELLE JEAN MIDTOWN BLUE]()
![Product image of EMMA KNIT LONG SLEEVE WHITE LACE]()
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rubytakessnaps
DENIM FITTINGS 👖 Back in our denim era with RUBY classics Elle + Buzz, freshly restocked in all our favourite shades ~ unwashed, white, ranger + midtown blue… Elle now comes in a petite length too, so the fit really is just right. Shop denim arrivals in store + online now via the link in our bio #rubynz x
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![Product image of SIMONA LONG SLEEVE BLOUSE WHITE]()
![Product image of HARLOW JEAN INDIGO]()
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rubytakessnaps
DINING IN DENIM 🪭 Team RUBY showing us how it's done in new season denim arrivals. Buzz, Elle + Harlow ~ all your denim needs, sorted... Shop new denim in store + online now via the link in our bio #rubynz x
soniellebahati
RUBY sisters 🩷
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![Product image of BUZZ JEAN KHAKI]()
![Product image of SODA DENIM JACKET KHAKI]()
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mayasilwood
hello:))🍷🍷
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![Product image of ELLE JEAN MIDTOWN BLUE]()
![Product image of RAQUEL TOP JAVA BUTTER GINGHAM]()
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rubytakessnaps
WHAT GOES AROUND 🚲️ Raquel is here ~ this time in java butter gingham... Shop in store + online now via the link in our bio #rubynz x
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![Product image of BUZZ JEAN KHAKI]()
![Product image of HYDRA OFF SHOULDER BLOUSE NAVY YELLOW TARTAN]()
![Product image of SODA DENIM JACKET KHAKI]()
![Product image of BUZZ JEAN INK]()
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rubytakessnaps
DENIM DUO 👭 Dream Rubette sister duo @synthiabahati + @soniellebahati style our new season denim... Khaki, ranger, ink Buzz + Soda ~ shop our new denim lineup in store + online now via the link in our bio #rubynz x
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![Product image of BEAU TANK WHITE]()
![Product image of EMMA KNIT TOP WHITE LACE]()
![Product image of ELLE JEAN MIDTOWN BLUE]()
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rubytakessnaps
BELLE OF THE ELLE ☕️ Dream Rubette @miabisley styles our new season Elle Jeans... A new staple in our denim lineup, shop in store + online now via the link in our bio #rubynz x
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![Product image of CLOVER DENIM SHORT WHITE]()
![Product image of CLOVER DENIM SHORT INDIGO]()
![Product image of CLOVER DENIM SHORT UNWASHED]()
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HANGING ON ☀️ Our Clover Denim Shorts are back on the line, just in time to bring into the new year with you... Now restocked in blue, unwashed + white shop our Clover Denim Shorts in store + online now via the link in our bio #rubynz x
rubytakessnaps
AS SEEN ON YOU 🍒 The looks you're loving, straight from the source... Sharing a few of our favourite Resort Rubettes this season. Shop all looks in store + online now via the link in our bio #rubynz x
rubytakessnaps
SHORT N’ SWEET 🩵 We’re keeping it Short n’ Sweet this summer with our new season shorts... As seen on Dream Rubette @pipartus, shop our new denim range in store + online now via the link in our bio #rubynz x
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![Product image of BUZZ JEAN UNWASHED]()
![Product image of ICON JEAN INDIGO]()
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rubytakessnaps
DIAL FOR DENIM 🧿 Wide leg, barrel, unwashed, midtown blue ~ our 0800-DENIM-SHOP hotline's open for every kind of fit. Give us a call and hear for yourself. Shop denim in store + online now via the link in our bio #rubynz x
rubytakessnaps
JUDE’S JAZZ 🎤 Live from 0800-DENIM-SHOP ~ local artist @_____judekelly_____ set the scene with a performance from her debut EP The Seven Spirits of Her.
Spotted in our Apple Jean + Icon Denim Jacket from Drop 2 of RUBY Locket 2025 ~ it was the perfect prelude to our new denim era #rubynz x
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![Product image of GEORGIA JACKET CAMEL]()
![Product image of APPLE JEAN MIDTOWN BLUE]()
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jessiekirk_
She's absolutely a rubytakessnaps girl 🤍
*ad|gifted
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![Product image of ICON JEAN INDIGO]()
![Product image of ICON JEAN UNWASHED]()
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rubytakessnaps
2 ICONS 🩰 It may be in the name of our new Icon Jeans, but our barrel leg strengths are truly iconic. Similar to our Buzz Jeans, just without the stitching ~ meet our Icon Jeans. Shop Icon + Buzz Jeans in store + online now via the link in our bio #rubynz x
rubytakessnaps
WARMING THINGS UP 💐 Our mid-year mood board this June... #rubynz x
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![Product image of BUZZ JEAN WHITE]()
![Product image of EMMA KNIT LONG SLEEVE RED WHITE STRIPE]()
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rubytakessnaps
EMMA DILEMMA 🍒 New Emma Knit Long Sleeves to add to our lineup... As seen on Dream Rubette @gemmaamary in our RUBY Christchurch store, shop Emma in deep plum, red white stripe + baby blue navy stripe in store + online now via the link in our bio #rubynz x
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