New office, new website, new faces…
On Tuesday 11th July, RUBY held its second open casting calling to all genders and sizes. We saw over 75 incredible individuals come through our doors and pave the way for future shoots. It became apparent very early on in the evening that what we were unable to find through the agencies we were easily going to find here.
It was about celebrating humanity and focusing on more inclusive beauty ideals. Beauty is about personality attributes such as self-confidence, vibe, kindness and individuality. Who we deem “beautiful” is a reflection of our values.
For us, the most exciting part was getting to meet our Rubettes. As a business we put so much into creating a community and sometimes it can feel like you’re talking into a void and not knowing the extent of your reach. Looking through the images after the event, it made us so happy to see that these are the people we are reaching, these are our Rubettes, a generation that is hungry for authenticity and empowerment.
Below are some of the fresh faces that turned up to open casting, in our two new Firebird colours, coal and smoke.
Make sure you're following @rubytakessnaps to find out about future open castings x