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New Arrivals

New
SIMONA BLOUSE BLUE WINE GINGHAM | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...
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RUBY

Simona blouse $239

+2
New
SANDLER RUFFLE SHIRT WHITE | Longsleeve white shirt with ruffles down the placket and a rounded collar. This top features elasticated ruffle cuffs, this piece is an elevated take on the classic white shirt.
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RUBY

Sandler ruffle shirt $259

New
TRULLI MAXI DRESS BLUE WINE GINGHAM | Cotton gingham maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...
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RUBY

Trulli maxi dress $319

New
EDDIE SHIRT WHITE | A RUBY spin on a classic shirt shape, meet Eddie, a crisp white shirt that will bring fun into your wardrobe. Features a close fit that nips in at the...
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RUBY

Eddie shirt $249

LIMITED EDITION
MATILDA CARDIGAN PINK CHERRY STRIPE | The one that's never coming back, our pink and cherry striped Matilda Cardigan is a limited run, not to be repeated again after this first and only delivery. ~ A...
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RUBY

Matilda cardigan $329

+10
New
SKY SHIRRED LONG SLEEVE BLUE WINE GINGHAM | Long sleeve top designed in a blue wine gingham. This top is shirred, giving it stretch all over. Features a high, round neckline and ruffles at the cuffs and hem.
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RUBY

Sky shirred long sleeve $249

New
SAILOR SHIRT WHITE | Reinvention of our iconic Sandler Shirt. Crafted in white organic cotton, the shirt features a wide rounded collar which at the back walls into a squared cape. Try layering this...
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RUBY

Sailor shirt $249

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RUBY

Rosette tie $29

New
MATILDA CARDIGAN COCOA | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
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RUBY

Matilda cardigan $299

+10
New
THEA TOP IVORY | One shoulder top designed in an ivory viscose fabric, with a silk-like hand feel and look.
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RUBY

Thea top $199

New
EMMA KNIT TOP PINK BURGUNDY STRIPE | Off-shoulder knitted top crafted in a mid-weight striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a set by pairing...
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RUBY

Emma knit top $159

+5
New
RAQUEL TOP BLACK | Crafted in a crisp cotton with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to sit close to...
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RUBY

Raquel top $239

+1
New
RUE TROUSER BLACK | Straight-leg mid-waist suit trouser with a flat waistband and belt loops. These pants are versatile in that they can be worn casual with a baby tee, or more formal as...
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RUBY

Rue trouser $289

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RHEA SWEATER GREY MARLE | Boxy fitted knitted sweater crafted in a lush grey marle mohair wool blend. Designed to be a relaxed fit, this jumper is the perfect addition to layer over and under...
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RUBY

Rhea sweater $269

New
EMMA KNIT LONG SLEEVE RETRO BLACK STRIPE | Off-shoulder long sleeve knitted top crafted in a mid-weight retro striped knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit long sleeve $199

+2
New
ANNIE TRENCH COAT DONKEY | Relaxed midi-length trench with a self-fabric belt, button fastenings and, epaulettes at the shoulders and the sleeve. A classic shape imagined in mid-weight donkey coloured fabric.
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RUBY

Annie trench coat $549

New
ROWE SHIRT DRESS BLACK | Luxe black shirt dress crafted in a silky viscose. Featuring a shirted top which gathers at the elasticated waistband, falling into a floaty a-line skirt. This dress is a winter...
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RUBY

Rowe shirt dress $289

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EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and burgundy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit long sleeve $199

+2
New
ANDIE PINSTRIPE PANT NAVY COPPER PINSTRIPE | Palazzo style elastic waist pants with a tie, in a mid-weight pinstripe suiting fabric. These pants are high-waisted, uncomplicated and, classically cool.
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RUBY

Andie pinstripe pant $249

New
BUZZ JEAN RANGER | Barrel-leg jean designed in our ranger vintage wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.
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RUBY

Buzz jean $299

+1
New
BUZZ JEAN INK | Barrel-leg jean designed in an ink wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.
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RUBY

Buzz jean $299

+1
New
FIREBIRD COWL GOWN ESPRESSO | Sleeveless midi dress crafted in rich espresso satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.
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RUBY

Firebird cowl gown $399

+2
New
FIREBIRD COWL SLEEVELESS TOP ESPRESSO | Sleeveless top crafted in a luxe espresso satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.
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RUBY

Firebird cowl sleeveless top $239

+1
Shop New Arrivals

  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

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SHOP NEW SEASON GINGHAMS
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dream #RUBETTES

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MARLA SHORTS BURGUNDY PINK STRIPE

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VELMA SWEATER PINK BURGUNDY STRIPE

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C
connielangbrown
Welcoming autumn 🫐🫐
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MATILDA CARDIGAN KHAKI

E
elbeefrivolousfashion
everything must be leopard print 🐆 #lifestyle #styleinspo #fashion #outfits #ootd #fitcheck #streetstyle #pintereststyle #pinterestfashion
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MATILDA CARDIGAN BUTTER

R
rubymeads
march >> 🙂‍↕️🫶🏼
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MADELEINE DENIM JACKET UNWASHED

S
soniellebahati
RUBY sisters 🩷
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EMMA KNIT TOP PINK BURGUNDY STRIPE

K
kikalateefff
sometimes all you really need is a cute top and some baggy pants ⭐️
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BUZZ JEAN KHAKI

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SODA DENIM JACKET KHAKI

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M
mayasilwood
hello:))🍷🍷
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MARGIE TIE-BACK MAXI DRESS GREEN TARTAN

B
br00klynellis
last week was a goodie 📰
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MATILDA CARDIGAN CHERRY

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BUZZ JEAN INDIGO

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_
_zoekerr
Non matcha drinker orders a matcha 😏🤭
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FIREBIRD COWL GOWN BLACK

K
ketsiajordan
Cheers to the new Mr & Mrs Jordan 🥂
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ESME LONG SLEEVE BURGUNDY AQUA

J
jordanashleighfietje
March snaps 📸
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BLACK TIE GOWN BLACK BLACK

S
sarahaccorsi
All smiles (and happy tears) watching our girl georgiajjburt tie the knot 🥹💍💒🧡🌿🍇👰🏼
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BUZZ JEAN INK

R
rababghuman
Recently
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RUE TROUSER DONKEY

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MATILDA CARDIGAN BURGUNDY

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D
daisyclementine
Having an eventful time
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TRULLI SKIRT RED LILAC TARTAN

C
chakriyachin
⋆｡‧˚ʚ🍵ɞ˚‧｡⋆
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SIMONA BLOUSE BLUE SKY STRIPE

A
angalie.williams
FEB WAS FABULOUS, FAVE MOMENTS 💙 1. one of my fave pics of her, flower obsessed 🌼 2. lots of park hangssss 3. summer essential: ice cream 🍦 4. lots of walks, in fact 27 walksssss 5. a flower as big as her face!!! 6. hgw & swims with her✌🏽 7. 100 ways to be kind, it’s not hard!!! 8. space II be content for them rad humans 9. everyone needs to read this book 📖 boundaries!!! 10. rest + recovery in this dreamy space 11. feeling so strongggg 12. first takeaway in 36 days, YUMMY 13. 1RM testing with hubby 14. saw my friend try on her wedding dress 🥹 15. movies with my wombmate 16. lots of beach swims 17. trolley walks home!!! 18. felt cute, in my blue & bows eraaaa 19. love snapping photos of other humans!!! 20. a ray of sunshine in human form 🌞
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MATILDA CARDIGAN PINK

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MATILDA CARDIGAN PEARL

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MATILDA CARDIGAN BUTTER

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MATILDA CARDIGAN SKY BLUE

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MATILDA CARDIGAN LILAC

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MATILDA CARDIGAN MINT

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FIREBIRD COWL GOWN FESTIVAL BLOOM

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charlotte_mitchellxx
Brb crying about how much love I have for these girlies 😭🫶🏻🫶🏻 (and for the matching Matilda cardigans 🫢)
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Slideshow
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Gallery Title
BUZZ JEAN INK
RUE TROUSER DONKEY
TRULLI SKIRT RED LILAC TARTAN
SIMONA BLOUSE BLUE SKY STRIPE
MATILDA CARDIGAN PINK
MARLA SHORTS BURGUNDY PINK STRIPE
MATILDA CARDIGAN KHAKI
MATILDA CARDIGAN BUTTER
MADELEINE DENIM JACKET UNWASHED
EMMA KNIT TOP PINK BURGUNDY STRIPE
BUZZ JEAN KHAKI
MARGIE TIE-BACK MAXI DRESS GREEN TARTAN
MATILDA CARDIGAN CHERRY
FIREBIRD COWL GOWN BLACK
ESME LONG SLEEVE BURGUNDY AQUA
BLACK TIE GOWN BLACK BLACK
BUZZ JEAN INK
RUE TROUSER DONKEY
TRULLI SKIRT RED LILAC TARTAN
SIMONA BLOUSE BLUE SKY STRIPE
MATILDA CARDIGAN PINK
MARLA SHORTS BURGUNDY PINK STRIPE
MATILDA CARDIGAN KHAKI
MATILDA CARDIGAN BUTTER

dream #RUBETTES

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Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

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Rose Riddell, Head of Content at Laneway

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Rose Riddell, Head of Content at Laneway

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Liam Patterns x The Weekend Project Mending Workshop

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Liam Patterns x The Weekend Project Mending Workshop

Erin Roxburgh, Deputy Chair of Women in Sport Aotearoa

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Erin Roxburgh, Deputy Chair of Women in Sport Aotearoa