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EARL OF EAST

Air freshener tag $29 $15

Low Stock
ALEX SUNGLASS SMOKE | Narrow but oversized, the Alex sunglass is a modern, statement shape.
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A.KJAERBEDE

Alex sunglass $99 $69

Sale
ALI DRESS RED | Vibrant red maxi dress designed in a heavy weight cotton blend fabric. With a feature floral design along the bust, this is an elevated take on the classic slip dress....
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RUBY

Ali dress $389 $269

Sale
ALL FOURS MULTI | An irreverently sexy, tender, hilarious, and surprising novel about a woman upending her life. A semifamous artist announces her plan to drive cross-country, from LA to New York. Twenty minutes...
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MIRANDA JULY

All fours $28 $19

Sale
ANASTASIA DRESS NAVY CREAM TARTAN | Shirred cotton dress designed in a our navy cream tartan. Features a sleeveless, fitted top with smocking throughout the body, and a dropped waist that falls to a full skirt.
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RUBY

Anastasia dress $319 $249

Sale
ANASTASIA MINI DRESS MIDNIGHT BLUE STRIPE | Shirred cotton mini dress designed in a our midnight stripe. Features a sleeveless, fitted top with smocking throughout the body, and a dropped waist that falls to a full mini...
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RUBY

Anastasia mini dress $219 $149

Out of stock
ANDRE PANT NAVY PINSTRIPE | Straight leg pant designed in a mid-weight navy pinstriped suiting fabric. These pants sit mid-rise, and feature a button tab at the waistband that allows you to adjust the size...
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RUBY

Andre pant $289 $169

Sale
ANGEL MAXI DRESS BLACK BROIDERY | Our summer staple dress makes a return in an embroidered cotton fabric. Relaxed fit maxi dress with elasticated puff sleeves and a tie neckline with a keyhole detail. The puff...
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RUBY

Angel maxi dress $289 $169

Sale
ANNE PATTERN | The Anne is a versatile wrap style with long slim sleeves and waist ties. Could be a blouse with a peplum hem, top, or dress. Can be made with the...
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LIAM

Anne pattern $50 $19

Out of stock
ANNIE TRENCH COAT DONKEY | Relaxed midi-length trench with a self-fabric belt, button fastenings and, epaulettes at the shoulders and the sleeve. A classic shape imagined in mid-weight donkey coloured fabric.
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RUBY

Annie trench coat $549 $449

Sale
APPLE JEAN MIDTOWN BLUE | Straight leg, mid-rise denim jeans with a seamless fold-over waistband. Designed in a mid-tone washed blue, these are your perfect everyday pair of jeans with a twist. 
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RUBY

Apple jean $299 $129

Sale
APPLE SHIRRED DRESS AIRY BLUE | Shirred cotton sundress designed in a fresh airy blue colour. Features a scoop neckline with spaghetti straps, and a dropped waist that falls to a full skirt.
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RUBY

Apple shirred dress $269 $129

Sale
APPLE SHIRRED DRESS COBALT GINGHAM | Shirred cotton sundress designed in a fresh cobalt gingham. Features a scoop neckline with spaghetti straps, and a dropped waist that falls to a full skirt.
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RUBY

Apple shirred dress $269 $199

Out of stock
ARIEL MIDI SKIRT KHAKI | Cut from a stretch poplin, this midi skirt is designed to fit tightly to the body, creating a sleek silhouette. 
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RUBY

Ariel midi skirt $219 $59

Out of stock
ARIEL SHEER SHIRT BLACK | An update to our much loved Ariel Shirt, designed in a sheer ramie fabric. Featuring ruched detailing across the bust and a hook and eye down front. The ruched band...
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RUBY

Ariel sheer shirt $229 $129

Out of stock
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RUBY

Ava bow necklace $39 $15

Out of stock
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RUBY

Ava bow necklace $39 $10

Out of stock
AVA HAT BLACK | A linen bucket for all your summer adventures! Take this hat with you wherever you go, to keep you shaded and cool.
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RUBY

Ava hat $89 $39

Out of stock
AVA LINEN BOW TOP JAVA | Sleeveless linen high neck blouse cut in a java coloured linen. This piece turns to reveal a chic cut-out back detail with an oversized bow.
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RUBY

Ava linen bow top $249 $209

Sale
B/B CUPHOLDER BROWN BLUE | The B/B Cupholder is designed for one thing, but many occassions. Made to accompany your morning coffee from that place downstairs, mid-afternoon tea breaks, and weekend half-cafs at 5pm to...
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TANCHEN

B/b cupholder $45 $35

Sale
B/B CUPHOLDER NATURAL BLACK | The B/B Cupholder is designed for one thing, but many occassions. Made to accompany your morning coffee from that place downstairs, mid-afternoon tea breaks, and weekend half-cafs at 5pm to...
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TANCHEN

B/b cupholder $45 $35

Out of stock
BAILEY JACKET KHAKI | Heavy-weight collared jacket designed in a luxe khaki cotton, with a suede hand-feel. With a contrasting corduroy collar and pink gingham lining, it's all in the details with this staple...
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RUBY

Bailey jacket $369 $229

Sale
BEAU TANK BLACK | Scoop neck tank with a lattice knit, in a black colour. An elevated take on a classic black tank.
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RUBY

Beau tank $139 $99

Out of stock
BENNY TIE DRESS BLACK | An update on a Rubette favourite, this maxi dress is imagined in a soft linen with lace trim detailing. Features a panel detail at the waist with two ties and...
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RUBY

Benny tie dress $319 $249

Sale
BENNY TIE DRESS HYDRANGEA TARTAN | Sleeveless sundress designed in our summery hydrangea tartan. This dress features front tie details and a structured waist which falls into an A-line skirt, giving it a floaty, beachy look.
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RUBY

Benny tie dress $319 $249

Sale
BERI SHIRT MIDNIGHT BLUE STRIPE | A classic summer button up, designed in a midnight blue striped organic cotton. Wear it open with a tank underneath, or make it a set with our Beri Short.
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RUBY

Beri shirt $189 $129

Sale
BERI SHORT MIDNIGHT BLUE STRIPE | A classic summer short, designed in a midnight blue striped organic cotton. Featuring two side pockets with feature RUBY silver snap dome buttons, an elastic waistband and a mid to...
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RUBY

Beri short $189 $149

Out of stock
BETTINA SATIN MINI DRESS PERIWINKLE | V-neck mini dress with short flute sleeves in a lush periwinkle satin. Seam detail under the bust and a waist tie means this dress fits to perfection.
Rent Me

RUBY

Bettina satin mini dress $249

Sale
BETTY SCRUNCHIE BROWN DITZY | Oversized scrunchie made from the offcuts from our Resort 2025 Collection.
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RUBY

Betty scrunchie $25 $19

+5
Sale
BETTY SCRUNCHIE NOUVEAU FLORAL | Oversized scrunchie made from the offcuts from our Dough 2025 collection.
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RUBY

Betty scrunchie $25 $19

+5
Sale
BETTY SCRUNCHIE TEQUILA SUNRISE FLORAL | Oversized scrunchie made from the offcuts from our Resort 2025 collection.
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RUBY

Betty scrunchie $25 $19

+5
Out of stock
BILLIE LARGE PENDANT BLUE | A Honeybloom x Flora Collaboration. Freshwater pearl necklace, with a feature tangerine flower glass pendant at the centre. 
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FLORA

Billie large pendant $139 $99

Out of stock
BIRNAM WOOD BY ELEANOR CATTON MULTI |
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ELEANOR CATTON

Birnam wood by eleanor catton multi $50 $15

Sale
BLANCA DRESS BLACK | Crafted in a cotton fabric with cap sleeves and ruched detailing at the bust, this dress can be worn on or off the shoulder. Features a tie below the bust...
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RUBY

Blanca dress $319 $249

Sale
BLINK MICRO SHORT UNWASHED | Micro shorts designed in our unwashed denim. Features a low-rise, with a 5-pocket design and a zip fly. An easy summer throw-on short.
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RUBY

Blink micro short $169 $129

Out of stock
BOBBI SILK SKIRT CHERRY FLORAL | Bias cut straight skirt designed in our vibrant cherry floral print. Features a tie at the waistband which can be styled how you like.
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RUBY

Bobbi silk skirt $249 $149

Out of stock
BON GINGHAM MINIDRESS NAVY BROWN GINGHAM | Cotton mini dress cut in a navy and brown gingham with elasticated puff sleeves and a wide v neckline. The sleeves can be worn on or off the shoulder.
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RUBY

Bon gingham minidress $269 $149

Out of stock
BON GINGHAM TOP NAVY BROWN GINGHAM | Longsleeve square neck gingham blouse with a puff detail at the shoulder and gathered frill at the cuff. Cut in a navy brown gingham, this blouse is an effortless staple piece.
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RUBY

Bon gingham top $219 $169

Out of stock
BONITA SKIRT KALAMATA | Tiered maxi skirt crafted in a kalamata colour. A fitted top waist panel contrasts against two gathered tiers giving this piece a floaty appearance and feel.
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RUBY

Bonita skirt $229 $99

Out of stock
BOUNCE MESH HALTER TOP JAVA | Mesh halter top in java. Features a cowl neckline and draping throughout the body, with a low exposed back.
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RUBY

Bounce mesh halter top $189 $99

Out of stock
BOW SCRUNCHIE CHERRY FLORAL | Bow scrunchie made from offcuts from our Symphony 2023 collection.
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RUBY

Bow scrunchie $25 $10

Sale
Add to bag

RUBY

Bow tie laptop case 15" $69 $29

Out of stock
BRIDGETTE LINEN DRESS BLACK | Linen midi dress with panel details down the front, and gathers at the side seams to create a dropped waist look. Wide-set straps and a square scooped neckline make this...
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RUBY

Bridgette linen dress $329 $249

Out of stock
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MISTER CE

Brilli brilli bag $89 $49

Out of stock
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MISTER CE

Brilli brilli bag $89 $49

Out of stock
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MISTER CE

Brilli brilli bag $89 $49

Sale
BRIT TANK DONKEY | Cowl neck knitted tank top, crafted in a mid-weight brown knit. You can change the neckline of this top by adjusting the two fabric loops at the shoulders, to be...
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RUBY

Brit tank $149 $99

Sale
BUTTERFLY MINI DRESS BLACK | Tank style mini dress designed in a super soft ribbed organic cotton knit. Features our RUBY flower logo on the front.
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RUBY

Butterfly mini dress $139 $79

Sale
BUTTERFLY SHIRT PINK STRIPE | A twist on the classic button-up shirt, designed in a pink stripe organic cotton. Cropped at the front with an adjustable drawstring that can be worn open or cinched. Make...
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RUBY

Butterfly shirt $199 $149

Sale
BUTTERFLY SHORT PINK STRIPE | High-waisted cotton shorts designed in a pink stripe organic cotton. Featuring a woven RUBY patch on the leg and pocket detail. Make it a set by pairing these shorts with...
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RUBY

Butterfly short $169 $129