Ruby A/W 2017

For Autumn Winter 17, RUBY explores a world of love-worn clothes with whimsical Italiana airs.

Dark romance inspires the collection, because as we all know, no love story is flawless. Flirty dresses, ruched waists and off-shoulder ruffles are interrupted by distressed denim separates and bronze rivet detail.

Enveloping outerwear is mixed in with more structured pieces, including the Piero jacket, a patch pocket military-inspired style. A khaki wool turtleneck completes the selection, and when worn with a mini skirt, is exactly what’s needed to conquer unpredictable weather.

The highly detailed Fresco print and polka dot further embody the Italian aesthetic, as does a Fornasetti-inspired artwork emblazoned with the words “Numero 37 Viale Lune”. Colours are flush and full of life, with rusty rose, merlot red and the lightest pink on show.

A tribute to incurable romantics, RUBY suggests we give in to fantasy and embrace that rosy belladonna glow.