Ruby Bounty

One of the biggest joys for me is the day the cherry blossoms start to bloom around my neighbourhood. It marks a clear shift in season, when you know daylight savings is around the corner and everything just seems a bit brighter. This year in particular I think we all need a bit more sunlight in our lives!

RUBY Bounty celebrates what I am hoping is a season that keeps on giving.

The first print of the season, Lucy, is a lively watercolour floral, printed on our traced-back-to-source Silk Crepe de Chine. Most notable, the Lucy Silk Dress is the answer to my spring social plans, distanced or not. Bias cut, falling just above the ankle and with a completely open back, this is one of those classic RUBY pieces that you will keep forever.

I have a thing for a puff sleeve this season (well, most seasons), and our Kendall Linen Dress is the perfect show pony for this silhouette. Coming in a vibrant jade and candy pink, it’s already on the must have list for most of our in-house Rubettes.

As always, I am most inspired by colour – it usually dictates what direction I take the collection in. I was very much drawn to a juicy watermelon pink for spring, and countered this with clean azure blue, crisp white and black. Keep an eye out for our most coveted Corvette Trouser in Watermelon, as well as additions to our signature Mirella collection in this delicious shade.

When I was thinking about what I wanted to wear this spring, I couldn’t stop thinking about a 70’s vibe ditsy floral. The Bounty Floral, a romantic scattered bouquet in peachy oranges was exactly what I was dreaming of. A cape back blouse, with bow closures pairs perfectly with an ankle-grazing skirt; this duo is set to be the two-piece of the season. Or, if you fancy a three-piece, put on your matching RUBY face mask before you walk out the door, I know I will be.

Knitwear is an area that I am constantly experimenting with and for spring the pieces have taken a modern turn. Our Ima story in crepe knit, is sculptured in silhouette but with a delicate scalloped edge and party ready. The Ima Crop is already on heavy rotation in my wardrobe, worn under blazers, over shirts, and of course with Firebirds. Also in this story are our Milano shirt and two-tone dress. I fell in love with Milan on my trip last year and when I wear these I will close my eyes and imagine I am there.

Shot in Level Three, Bounty was brought to life in a socially distanced shoot in our head office with Bernie and Ella, who together, but apart, epitomised the freshness of the collection perfectly.

I can’t wait for sunnier days and the cool drink of water that is RUBY Bounty.

Love Deanna x

RUBY Creative Director

First arrivals from RUBY Bounty arrive in store and online from Friday 25th September 2020 >

  • Bounty Linen Top
    Bounty Linen Skirt
  • Bounty Linen Top
    Kendall Trouser
  • Bounty Linen Top
    Bounty Linen Skirt
  • Kendall Linen Dress
  • Ima Crop
    Clover Jean
  • Kendall Linen Dress
  • Bounty Linen Minidress
  • Bounty Linen Minidress
  • Watermelon Sweater
    Bounty Linen Skirt
  • Bounty T-Shirt
    Clover Jean
  • Alexia Blazer
    Allora Shirt
    Ima Crop
    Clover Jean
  • Allora Shirt
    Ima Crop
    Clover Jean
  • Lucy Silk Bias Dress
  • Lucy Silk Bias Dress
  • Lucy Silk Bandeau
    Clover Jean
  • Mirella Wrap Dress
    Lucy Silk Bandeau
    Lucy Silk Skirt
  • Mirella Tiered Dress
  • Lucy Silk Minidress
  • Mirella Swing Blouse
    Corvette Trouser
  • Mirella T-Shirt
    Mirella Miniskirt
  • Mirella T-Shirt
    Corvette Trouser
  • Mirella Longsleeve Wrap Dress
  • Milano Shirt
    Firebird Satin Pant
  • Milano Knit Dress
  • Alexia Blazer
    Firebird Pant
  • Milano Shirt
    Clover Jean
  • Ima Dress
  • Ima Crop
    Ima Skirt
  • Roma Wrap Dress
  • Roma Wrap Dress
    Ima Crop
    Ima Skirt
  • Ima Crop
    Ima Skirt
  • Ima Swing Dress
  • Roma Wrap Dress
  • Roma Wrap Dress
  • Kendall Blouse
    Kendall Trouser
  • Kendall Blouse
    Kendall Trouser
  • Penny Linen Dress
  • Fairfax Boiler Suit
  • Fairfax Top
    Melrose Satin Trouser
  • Alexia Stripe Dress
  • Alexia Stripe T-Shirt
    Clover Denim Short
  • Cloud Sweater
    Mello Short
  • Mello Hoodie
    Mello Short